Japan Hair Wigs and Extensions Market Size, Share, and COVID-19 Impact Analysis, By Product (Wigs and Extensions), By Hair Type (Human Hair and Synthetic Hair), and Japan Hair Wigs and Extensions Market Insights, Industry Trend, Forecasts to 2035

Japan Hair Wigs and Extensions Market Insights Forecasts to 2035  

• The Japan Hair Wigs and Extensions Market Size Was Estimated at USD 582.4 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.65% from 2025 to 2035
• The Japan Hair Wigs and Extensions Market Size is Expected to Reach USD 1310.6 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Hair Wigs and Extensions Market Size is anticipated to reach USD 1310.6 Million by 2035, Growing at a CAGR of 7.65% from 2025 to 2035. The Japanese Hair Wigs and Extensions market is driven by demand for a rising prevalence of hair-related conditions, such as alopecia, which is a major driver behind the growth of the hair wigs industry. 

Market Overview

The Japanese wig and extension industry sells fashion products, entertainment products, and medical primary products. All of these are made to look natural, are convenient, and created with the market’s strict standards of beauty, as well as pop culture in Japan. The Japanese wigs and extensions industry has excellent growth potential because of an increasingly ageing population, an increase in alopecia and cancer-related hair loss, and a growing demand for fashion wigs that are becoming more widely accepted among younger consumers. Consumers are demanding more natural, quality human hair products, as well as advanced synthetic fibre products. Sustainable sourcing and hypoallergenic materials will also contribute to the growth of the market in Japan. The many local governments in Japan offer financial assistance or "appearance care" programs for the purchase of medical wigs for those who have lost their hair due to treatment, with the level of assistance and benefits offered varying by municipality in Japan, and ultimately reducing the Financial Burden on those patients who qualify. The Ministry of Health, Labour and Welfare administers Japan's cosmetic regulatory framework. The Pharmaceutical and Medical Devices Act establishes standards for cosmetics and their labels. This framework is critical to ensuring that cosmetics sold in Japan are safe for consumers and can be legally marketed.

Report Coverage

This research report categorizes the Japan hair wigs and extensions market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan hair wigs and extensions market. Recent market developments and competitive strategies, such as expansion, Protein launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan hair wigs and extensions market. 

Driving Factor

The Japanese hair wigs and extensions market is driven by the rise in hair loss among the population as they get older, experience increased stress, or receive medical treatment, as well as increased demand from younger customers who have an increased interest and appreciation for new fashion styles and trends. Additionally, the continued development of lightweight and natural wigs is making it easier for people of all ages to wear wigs.

Restraining Factor

The Japanese hair wigs and extensions market is restrained by high prices associated with premium human hair wigs, regular maintenance of human hair wig products, limited consumer awareness around the financial assistance programs available through medical insurance companies, the potential stigma associated with using wigs among older Japanese adults, and high levels of quality control on wig production.

Market Segmentation  

The Japan hair wigs and extensions market share is classified into product and hair type.

• The hair wigs segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japanese Hair Wigs and Extensions market is segmented by product into wigs and extensions. Among these, the hair wigs segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to growing demand for hair wigs, and the various issues consumers confront while selecting an optimal solution have led to more digitisation and technical improvements.

• The human hair segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. 

The Japanese Hair Wigs and Extensions market is segmented by hair type into human hair and synthetic hair. Among these, the human hair segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. Human hair is in high demand due to its superior quality and natural appearance. They may be styled and dyed similarly to natural hair, giving customers more freedom and customisation possibilities.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan hair wigs and extensions market, along with a comparative evaluation primarily based on their Protein offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes Protein development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

List of Key Companies

• Aderans Co., Ltd.
• ARTNATURE Inc.
• Kao Corporation
• Hair Tech
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan Hair Wigs and Extensions market based on the below-mentioned segments:

Japan Hair Wigs and Extensions Market, By Product

• Wigs
• Extensions

Japan Hair Wigs and Extensions Market, By Hair Type

• Human Hair
• Synthetic Hair