Japan Glamping Market Size, Share, By Age Group (18-32 years, 33-50 years, 51-65 years, Above 65 years), By Accommodation Type (Cabins and Pods, Tents, Yurts, Treehouses, Others), By Booking Mode (Direct Booking, Travel Agents, Online Travel Agencies), Japan Glamping Market Insights, Industry Trend, Forecasts to 2035.

• Japan Glamping Market Size 2024: USD 132.7 Mn
• Japan Glamping Market Size 2035:  USD 427.4 Mn
• Japan Glamping Market CAGR 2024: 11.22%
• Japan Glamping Market Segments: Age Group, Accommodation Type, and Booking Mode

The Japan glamping market offers a variety of luxury outdoor accommodation options such as fully, equipped tents, yurts, cabins, and eco, pods that give guests the chance to be close to nature without sacrificing comfort. Most of these places have beds, air, conditioning, bathrooms, and other features typical of a home, which eliminates the difficulties of the conventional camping outdoor style. Glamping is mainly served as an outdoor leisure concept to combine tourism, family vacations, wellness retreats, and eco, tourism simultaneously. As a result, the domestic and foreign travellers are attracted to them for very attractive and unique travel experiences under the nature of the outdoors. The main factors behind demand include, Introduction to travel as a new form of experience, safety, regulated travel preference, and increasing domestic tourism are the key factors behind demand rise.

Some of the technological market innovations are digital platforms for booking and management, guest service mobile applications, check, in systems without contact, and smart amenities management. Besides, these technologies have an operational efficiency impact through improved service, direct guest convenience, and giving the possibility to operators to present personalized experiences, thus supporting higher occupancy and customer satisfaction.

The government has initiated a number of glamping, related programs such as regional tourism subsidies supporting the development of rural leisure spots, the ministry of land, infrastructure, transport and tourism issuing guidelines for sustainable tourism, and national travel support schemes giving discounts and incentives for domestic travel. Potential development in the three, dimensional field of nature, friendly tourism, glamping, and culture for ethnic tourism categories are mainly by packing together the local lifestyle and customs that are expected to significantly increase adoption and drive tourism growth. Furthermore, the creation of regional destination is needed that will provide a great impact the local economy.

Market Dynamics of the Japan Glamping Market:

The market for glamping in Japan is driven by increased demand for travel experiences that are different, a heightened desire for luxury combined with nature, the influence of social media, the rise in awareness about eco, tourism, and a growing trend towards domestic travel. As a matter of fact, millennials and gen z play a major role in driving the demand. This is because they tend to seek outdoor experiences that are instagrammable and at the same time comfortable and sustainable. Besides that, the fact that Tokyo is just one of many urban areas that are easily accessible and the addition of technology for personalized stays also contribute to the demand.

The market expansion is being restrained by the nature of the business which requires a substantial initial investment as well as high operating costs, seasonal fluctuations resulting from wintertime being too cold, tightly regulated zoning and environmental rules, difficulties in getting to remote visually attractive spots, and the challenge of delivering luxury level standards under open, air conditions. Moreover, a contraction in the economy, scarcity of labor in the countryside, and the increasing costs of conforming to sustainability requirements are a few more factors that restrain the growth of the market.

The opportunities are there for developing niche and themed glamping concepts such as wellness retreats, adventure stays, family, friendly and pet, friendly sites. The elements, which are the demand for eco, friendly tourism, the use of smart booking and AI personalization, the expansion into underutilized scenic regions, and the partnerships with travel platforms and influencers, all create a strong future growth potential.

Market Segmentation

The Japan glamping market share is classified into age group, accommodation type, and booking mode.

By Age Group:

The Japan glamping market is divided by age group into 18-32 years, 33-50 years, 51-65 years, and above 65 years. Among these, the 18-32 years segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. This phenomenon takes center stage, as millennials and generation z generations are only interested in experiential, and more importantly, sustainable and instagrammable trips. They generally search for adventurous activities along with comfort, technology, and experience-sharing, thus increasing the use of glamping accommodations within Japan's beautiful locations.

By Accommodation Type:

The Japan glamping market is divided by accommodation type into cabins and pods, tents, yurts, treehouses, and others. Among these, cabins and pods dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Cabins and pods are leading the market as they offer a perfect blend of luxury, privacy, and comfort in the midst of nature, thus providing hotel, like amenities in the open air. This satisfies the needs of city dwellers who crave deep, Instagram, worthy experiences in nature but still, do not want to give up on convenience and quality.

By Booking Type:

The Japan glamping market is divided by booking mode into direct booking, travel agents, and online travel agencies. Among these, online travel agencies dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. OTAs are the main facilitators because they offer easy access, numerous choices, mobile integration, reviews, and competitive prices, hence, making the journey of app, savvy young travellers to discover, evaluate, and reserve glamping experiences at various locations in Japan, an effortless and trustworthy one.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Japan glamping market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

Top Key Companies in Japan Glamping Market:

• Hoshino Resorts
• Glamping Resort Tenku
• Globe Glamping
• NEMO Farm Village
• Forest Inn Showa no Mori Glamping
• Kia Ora Glamping
• The Farm Camp & Glamping
• Asamayama Resort Glamping
• Goto Glamping
• Okuhida Garden Hotel Yakedake Glamping

Recent Developments in Japan Glamping Market:

In September 2024, Kagoshima Seaside Glamping has opened up a brand, new luxury glamping site at Miyawaki Kaigan Koen where the glamping accommodations are mobile home, style, thus visitors get the best nature, immersive outdoor experience of their lives without compromising on comfort and amenities.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Japan glamping market based on the below-mentioned segments:

Japan Glamping Market, By Age Group

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years

Japan Glamping Market, By Accommodation Type

• Cabins and Pods
• Tents
• Yurts
• Treehouses
• Others

Japan Glamping Market, By Booking Mode

• Direct Booking
• Travel Agents
• Online Travel Agencies