Japan Athletic Footwear Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Running Shoes, Training and Walking Shoes, Sport Shoes, Aerobic and Gym Wear Shoes, Trekking and Hiking Shoes, and Others), By End User (Men, Women, and Children), and Japan Athletic Footwear Market Insights, Industry Trend, Forecasts to 2035

Japan Athletic Footwear Market Insights Forecasts to 2035

• The Japan Athletic Footwear Market Size Was Estimated at USD 4386.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.43% from 2025 to 2035
• The Japan Athletic Footwear Market Size is Expected to Reach USD 7845.8 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Athletic Footwear Market Size is anticipated to reach USD 7845.8 Million by 2035, Growing at a CAGR of 5.43% from 2025 to 2035. The athletic footwear market in Japan is driven by athlete endorsements and sponsorships, increasing health and fitness consciousness, the growing number of people engaging in sports, the popularity of casual sportswear, and the constant development of new technologies that make athletic footwear more comfortable, effective, and durable.

Market Overview

The Japan athletic footwear market indicates the industry involved with the pattern, production, marketing, and selling of sports and fitness shoes in Japan that are used for activities like running, training, walking, and competitive sports among all age groups. Health consciousness in Japan and the country's trend in fitness activities are among the main factors pushing the athletic footwear market up. The demand for advanced running shoes made of breathable, lightweight, and eco-friendly materials basically drives the innovation and sales in the market. To attract both performance and lifestyle segments, the manufacturers are putting money into new cushion technology, sustainable materials, and smart features.

Japan helps the athletic footwear market by introducing and funding sports promotion policies. The Japan Sport Council has been financially supportive of sports projects to the tune of over 37,000 and $2.6 billion. Besides, there are the lottery-funded sports programs and local government grants that encourage more people to participate in various sports. All these activities, in turn, help to establish a greater demand for athletic footwear across the country.

Japan's athletic footwear market has future opportunities like intelligent, eco-friendly designs, customization technologies, and e-commerce growth. The industry development has mainly been characterized by the introduction of new high-performance shoes and partnerships between the brand, all of which are fueled by increasing fitness participation and acceptance of digital retail channels.

Report Coverage

This research report categorizes the market for the Japan athletic footwear market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan athletic footwear market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan athletic footwear market.

Driving Factors

The athletic footwear market in Japan is driven by the growing awareness of health and fitness, participation in sports, running, and gym activities, and the high demand for athleisure wear. The population that is old and yet conscious about health is the one that drives demand for high-quality and performance-related shoes. The appealing factor of the product is continuously improved by the innovations done in the areas of cushioning, lightweight materials, and breathability. Further, growth in e-commerce, digital marketing, and strong brand influence from domestic and international players has been accelerating the market expansion in lifestyle and performance segments even more.

Restraining Factors

The athletic footwear market in Japan is mostly constrained by the limitations of market saturation, very strong competition, elevated production costs, and the price sensitivity of consumers. In addition, the economic uncertainties and the strong presence of low-cost alternatives have also limited the consumption of premium products and the profit margins.

Market Segmentation

The Japan athletic footwear market share is classified into product type and end user.

• The running shoes segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan athletic footwear market is segmented by product type into running shoes, training and walking shoes, sport shoes, aerobic and gym wear shoes, trekking and hiking shoes, and others. Among these, the running shoes segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Factors contributing to the demand for performance footwear in Japan include a vibrant running culture, the large number of participants in marathon and competitive running events, and advancements in the technology used to manufacture performance footwear.

• The men segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan athletic footwear market is segmented by end user into men, women, and children. Among these, the men segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. Men typically account for a larger percentage of sports participation than women do, as well as a larger percentage of various kinds of outdoor recreation, and greater spending on performance footwear, and an increased interest in new, innovative, high-quality performance footwear.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan athletic footwear market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• ASICS Corporation
• Mizuno Corporation
• Onitsuka Tiger
• Koyo Bear
• Yonex Co., Ltd.
• ABC-Mart Sports
• Spingle
• Moonstar
• Visvim
• Hender Scheme
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In May 2025, ASICS unveiled its fourth-generation high-performance running shoes by launching METASPEED SKY TOKYO and EDGE TOKYO, which have greatly reduced weight and enhanced performance.

• In April 2024, top brands, such as Nike and Adidas, presented their new multi-sport and performance footwear lines that featured Olympic-inspired designs and athlete packs.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan gelatin market based on the below-mentioned segments:

Japan Athletic Footwear Market, By Product Type

• Running Shoes
• Training and Walking Shoes
• Sport Shoes
• Aerobic and Gym Wear Shoes
• Trekking and Hiking Shoes
• Others

Japan Athletic Footwear Market, By End User

• Men
• Women
• Children