Italy Casino Tourism Market Size, Share, and COVID-19 Impact Analysis, By Type of Casino (Land-Based Casinos, Online Casinos, and Other), By Tourist Type (Domestic, International, and Other), and Italy Casino Tourism Market Insights, Industry Trend, Forecasts to 2035

Italy Casino Tourism Market Insights Forecasts to 2035

• The Italy Casino Tourism Market Size Was Estimated at USD 3.87 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 4.5% from 2025 to 2035
• The Italy Casino Tourism Market Size is Expected to Reach USD 6.28 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the Italy Casino Tourism Market Size is anticipated to reach USD 6.28 million by 2035, growing at a CAGR of 4.5% from 2025 to 2035. Italy Casino Tourism Market Size is driven by strong international tourist inflows, iconic casino destinations like Venice and Sanremo, rising disposable incomes, demand for luxury entertainment, cultural heritage tourism, and supportive regulations that encourage integrated hospitality, gaming, and leisure experiences.

Market Overview

The Italy Casino Tourism Market Size refers to travel activities centered on licensed casinos that combine gaming with hospitality, entertainment, dining, and cultural experiences. Italy’s casino tourism sector is relatively niche but steadily growing, supported by strong international tourist arrivals and the country’s rich cultural appeal. Growth is driven by iconic casino destinations such as Venice, Sanremo, Campione d’Italia, and Saint-Vincent, which attract high-spending visitors. Rising disposable incomes, increased demand for premium leisure experiences, and the integration of casinos with luxury hotels and events further support market expansion. Additionally, Italy’s reputation as a global tourism hub helps casinos benefit from year-round tourist traffic.

Government support plays a crucial role in shaping the market through strict regulation and controlled licensing, ensuring responsible gaming and consumer protection. Italian authorities allow casino operations under regulated frameworks, which enhances investor confidence and market stability. Local governments often support casinos as contributors to regional tourism and employment. On the technology front, casinos are increasingly adopting digital gaming systems, advanced surveillance and security solutions, and cashless payment technologies to improve operational efficiency. Customer relationship management systems and data analytics are also being used to personalize services and enhance the overall tourist experience.

Key trends shaping the Italy casino tourism market include the integration of casinos with luxury tourism, where gaming is combined with fine dining, wellness, and cultural events. Another trend is the focus on experiential tourism, offering live entertainment, themed events, and festivals to attract non-gaming visitors. The adoption of digital and smart casino technologies is rising, improving security and customer engagement. Lastly, there is growing emphasis on responsible and sustainable tourism, with casinos promoting ethical gaming practices and environmentally conscious operations to align with broader tourism sustainability goals.

Report Coverage

This research report categorizes the market for the Italy Casino Tourism Market Size based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Italy casino tourism market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Italy casino tourism market.

Driving Factors

The Italy Casino Tourism Market Size is driven by strong international and domestic tourist inflows seeking premium entertainment experiences alongside cultural travel. Iconic casino locations in Venice, Sanremo, Campione d’Italia, and Saint-Vincent attract high-spending visitors. Rising disposable incomes, growth in luxury and experiential tourism, and integrated casino-hotel-resort models support demand. Supportive yet stable regulatory frameworks, improved transport connectivity, and increasing interest in entertainment-led tourism further boost casino visits. Additionally, casinos benefit from Italy’s global reputation as a leisure and heritage destination.

Restraining Factors

The Italy Casino Tourism Market Size is restrained by strict government regulations and limited licensing, which restrict expansion and new investments. High operational costs, intense competition from other European gaming destinations, and growing concerns over problem gambling also limit growth. Additionally, economic uncertainties and seasonal tourism fluctuations affect consistent casino footfall.

Market Segmentation

The Italy casino tourism market share is classified into types of casino and tourist types.

• The land-based casinos segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Italy casino tourism market is segmented by type of casino into land-based casinos, online casinos, and others. Among these, the land-based casinos segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Land-based casinos dominate the market because they are closely integrated with travel, hospitality, and cultural tourism experiences. Iconic physical casinos located in major tourist destinations attract international visitors seeking luxury gaming, fine dining, events, and entertainment. These venues generate higher tourist spending through hotels and related services. Additionally, Italy’s strict regulations limit the role of online casinos in tourism, making physical casinos the primary revenue and visitor drivers.

• The international segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Italy casino tourism market is segmented by tourist type into domestic, international, and other. Among these, the international segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. International tourists dominate the market due to Italy’s strong global tourism appeal and reputation as a luxury travel destination. Visitors from Europe, Asia, and the Middle East are attracted to iconic casinos in Venice, Sanremo, and Campione d’Italia, often combining gaming with cultural sightseeing. International tourists typically have higher spending capacity and longer stays, leading to greater casino visitation and revenue compared to domestic travelers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Italy casino tourism market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Lottomatica / International Game Technology (IGT)
• Sisal
• Eurobet
• Cirsa
• Olympic Entertainment Group
• Casino di Venezia
• Casino di Sanremo
• Saint-Vincent Resort and Casino
• Casino di Campione
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

In August 2024, Globus announced the launch of over 50 Small Group Discovery tours, scheduled to begin in 2025. Designed for intimate travel experiences, these tours feature smaller groups, unique accommodations, and exclusive excursions across destinations such as Europe, Asia, and North America.

In June 2024, Globus announced nine new independent tours for 2025, offering travelers flexible, self-guided journeys across Asia. From Bangkok to Bali and Abu Dhabi to Nepal, these tours include hand-picked hotels, optional excursions, and expert Local Hosts to ensure a seamless experience.

Market Segment

This study forecasts revenue at the Italy, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Italy casino tourism market based on the below-mentioned segments:

Italy Casino Tourism Market, By Type of Casino

• Land-Based Casinos
• Online Casinos
• Other

Italy Casino Tourism Market, By Tourist Type

• Domestic
• International
• Other