Italy Bottled Water Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Still Mineral Water, Carbonated/Sparkling Water, Flavoured Bottled Water, Functional Bottled Water), By Packaging Material (Plastic Bottles (PET), Glass Bottles, Cans, Others), and Italy Bottled Water Market Insights, Industry Trend, Forecasts to 2035

Italy Bottled Water Market Insights Forecasts to 2035

• The Italy Bottled Water Market Size Was Estimated at USD 7.40 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.3% from 2025 to 2035
• The Italy Bottled Water Market Size is Expected to Reach USD 14.49 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the Italy Bottled Water market size is anticipated to reach USD 14.49 billion by 2035, growing at a CAGR of 6.3% from 2025 to 2035. The Italy bottled water market is driven by high consumer preference for mineral and spring water, concerns over tap water quality, strong tourism activity, growing health awareness, and demand for convenient, on the ego hydration across urban and rural populations.

Market Overview

The Italy bottled water market refers to the production and consumption of packaged drinking water, including natural mineral water, spring water, and functional or flavored variants. Italy is one of the world’s largest consumers of bottled water, driven by strong consumer trust in natural mineral sources, regional brand loyalty, and concerns about tap water taste and quality. Market growth is supported by rising health awareness, increasing demand for safe and convenient hydration, a well-established retail network, and steady tourism inflows that boost consumption across hotels, restaurants, and travel hubs. Premiumization and product diversification have also contributed to value growth in recent years.

Government policy and regulatory support play a significant role in shaping the market. Italy follows strict national and European Union regulations governing water source protection, quality testing, labeling, and packaging safety to ensure consumer health. Authorities closely monitor mineral composition and microbiological standards, which strengthens consumer confidence but raises compliance requirements for producers. Environmental policies, including EU directives on single use plastics and recycling targets, encourage companies to adopt sustainable practices such as lightweight bottles, higher recycled PET content, and alternative packaging formats. These policies, while challenging, support long-term market sustainability and innovation.

Key trends in the Italy bottled water market include premium and functional water growth, with consumers opting for flavored, vitamin enriched, and low-sodium products that align with wellness lifestyles. Sustainability is another major trend, as companies invest in eco friendly packaging and carbon reduction initiatives to address environmental concerns. The rise of tourism and on-trade consumption continues to support demand for premium bottled water in hospitality settings. Additionally, evolving distribution channels, including e commerce and home delivery services, are gaining traction, offering convenience and expanding consumer reach across urban and suburban areas.

Report Coverage

This research report categorizes the market for the Italy bottled water market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Italy bottled water market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Italy bottled water market.

Driving Factors

The Italy bottled water market is driven by high per capita consumption, strong consumer preference for natural mineral water, and concerns about tap water taste and quality. Rising health consciousness encourages demand for safe, pure, and functional hydration options. A well-developed tourism and hospitality sector significantly boosts bottled water consumption across hotels, restaurants, and travel locations. Additionally, widespread retail availability, brand loyalty to regional water sources, and growing demand for convenient, on-the-go beverages continue to support steady market growth.

Restraining Factors

The Italy bottled water market faces restraints from growing environmental concerns related to plastic waste and carbon emissions. Strict regulations on single-use plastics increase compliance costs for manufacturers. Rising consumer preference for filtered tap water and refillable solutions, along with price sensitivity in some segments, may also limit market growth.

Market Segmentation

The Italy bottled water market share is classified into product type and packaging material.

• The still mineral water segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Italy bottled water market is segmented by product type into still mineral water, carbonated/sparkling water, flavoured bottled water, and functional bottled water. Among these, the still mineral water segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Still mineral water dominates the market due to its deep cultural acceptance as a daily drinking choice and strong perception of natural purity. Italian consumers widely prefer non-carbonated water for regular hydration, especially for families and elderly populations. The abundance of natural mineral springs across Italy supports a consistent supply and regional brand loyalty. Additionally, still water is widely used in households, offices, and foodservice establishments, reinforcing its high volume and value share.

• The plastic bottles PET segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Italy bottled water market is segmented by packaging material into plastic bottles PET, glass bottles, cans, and others. Among these, the plastic bottles PET  segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. Plastic bottles PET dominate the market due to their lightweight nature, low production cost, and convenience for daily consumption. PET packaging is easy to transport, resealable, and widely available across supermarkets, convenience stores, and vending machines. It supports high-volume household purchases and on-the-go consumption, making it the preferred choice for both consumers and manufacturers. Additionally, increasing the use of recycled PET helps address sustainability concerns while maintaining cost efficiency.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Italy bottled water market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Nestle S.P.A.
• Acqua Minerale San Benedetto S.p.A.
• Ferrarelle S.p.A.
• CoGeDi S.p.A.
• Fonti di Vinadio S.p.A.
• Acqua Lete S.p.A.
• Lauretana S.p.A.
• Norda S.p.A.
• Maniva S.p.A.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent News:

In May 2023, Acqua Sant'Anna, an Italian mineral water company, announced to upgrade its bottling capacity with Krones  ErgoBloc L technology, enabling the filling of both carbonated and non-carbonated water at high speeds. The company installed two new lines in its Vinadio plant, expanding its production to meet growing demand. These advancements highlight Acqua Sant Annas commitment to innovation and efficiency in water bottling.

Market Segment

This study forecasts revenue at the Italy, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Italy bottled water market based on the below-mentioned segments:

Italy Bottled Water Market, By Product Type

• Still Mineral Water
• Carbonated/Sparkling Water
• Flavoured Bottled Water
• Functional Bottled Water

Italy Bottled Water Market, By Packaging Material

• Plastic Bottles (PET)
• Glass Bottles
• Cans
• Others