India Digital Media Market Size, Share, and COVID-19 Impact Analysis, By Content Type (Audio, Video, Interactive Media, Text, Images, and others), By Platform (Smartphone, Television, Computer, Tablet and others), By Application (Training & Learning, Streaming, Marketing & Advertising, Social Media, and Others), and India Digital Media Market Size Insights, Industry Trend, Forecasts to 2035

India Digital Media Market Size Insights Forecasts to 2035

• The India Digital Media Market Size Was Estimated at USD 25253.8 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 16.22% from 2025 to 2035
• The India Digital Media Market Size is Expected to Reach USD 132012.1Million by 2035

According to a Research Report Published by spherical insights & consulting, The India Digital Media Market Size is Anticipated to reach USD 132012.1Million by 2035, Growing at a CAGR of 16.22% from 2025 to 2035. The India Digital Media Market Size is fueled by the increasing internet penetration rate, the availability of affordable smartphones, and the development of 5G networks. The rising demand for OTT content, social media interactions, digital advertising expenditure, and the development of regional content platforms are also fueling the growth of the market. The digital transformation of businesses, influencer marketing, and the youth population also contribute to the growth of the market.

Market Overview

The India Digital Media Market Size refers to the ecosystem of online content, advertising, streaming platforms, social media, digital news, gaming, and other internet-based media services accessed through smartphones, tablets, laptops, and smart TVs. The market has developed since its inception because customers now access digital content through their mobile devices and affordable data plans and high-speed internet services and widespread smartphone adoption. Digital media platforms create their revenue streams through three main channels, which include digital advertising and subscription services and pay-per-view options and brand collaboration agreements. The rise of OTT streaming services and short-form video platforms and podcasts and online gaming has resulted in a shift of viewers toward digital media while they abandon traditional television and print media.

The market expansion process receives strong support from two demographic advantages, which include a large young population and rising digital literacy rates. Companies are raising their social media spending through their digital advertising budgets because they want to reach potential customers who use search engines and influencer marketing and programmatic advertising. User engagement and retention are improved through three main elements, which include regional language content and AI-based personalization and data analytics. The digital ecosystem receives additional strength from government digital infrastructure initiatives, which include Digital India and the 5G rollout and the expansion of rural internet services. The India Digital Media Market Size will continue to grow because content creators and brands and technology providers develop new solutions which create more revenue opportunities across different digital platforms.

Report Coverage

This research report categorizes the market for the India Digital Media Market Size based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the India Digital Media Market Size. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the India Digital Media Market Size.

Driving Factors

The India Digital Media Market Size experiences growth because more people access the internet and affordable smartphones and low-cost data plans make online services available throughout both urban and rural regions. The demand increases because people watch more OTT content and use social media and play online games. Digital advertising and influencer marketing and AI-based personalized content creation drive revenue growth for the business. The market develops through the 5G rollout and expansion of regional language content and the large population of young people.

Restraining Factors

The India Digital Media Market Size faces restraints which include intense competition that creates pricing pressure and decreases profit margins for businesses. Platforms face compliance difficulties because of data privacy concerns and cybersecurity risks and changing regulatory requirements. The complete market reach is restricted because of insufficient internet access in rural regions and the existing digital literacy deficits. The advertising market is facing challenges because of increasing costs for content creation and the use of ad-blocking technologies.

Market Segmentation

The India Digital Media Market Size share is classified into content type, platform and application.

• The video segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The India Digital Media Market Size is segmented by content type into audio, video, interactive media, text, images, and others. Among these, the video segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. These segment owing to increasing smartphone penetration, affordable data plans, and growing popularity of OTT platforms. Increasing consumption of short-form content, live streaming, regional content demand, and higher digital advertising investments are further driving its significant CAGR growth.

• The smartphone segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.

The India Digital Media Market Size is segmented by Platform into smartphone, television, computer, tablet and others. Among these, the smartphone segment accounted for the largest market share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The supermarkets and hypermarkets segment the largest market share. These segment contributed to increasing mobile internet penetration, affordable data plans, and widespread availability of budget smartphones. Rising consumption of OTT, social media, gaming, and short-form video content is further driving its remarkable CAGR growth during the forecast period.

• The marketing & advertising segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The India Digital Media Market Size is segmented by application into training & learning, streaming, marketing & advertising, social media, and others. Among these, the marketing & advertising segment accounted for the largest market share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The marketing & advertising segment is growing as digital ad spending increases, supported by rising social media usage, data-driven targeted campaigns, influencer marketing expansion, and strong brand focus on online customer engagement, performance marketing, and measurable ROI across digital platforms.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the India Digital Media Market Size, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Kaltura Inc
• S&P Global Inc
• Fox
• Amazon.com Inc
• Thomson Reuters Corp
• Charter Communications Inc Class A 
• Paramount Global Class A
• Netflix Inc
• Sony Group Corp
• AT&T
• The Walt Disney Co
• Apple Inc
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In February 2026, JioHotstar, backed by The Walt Disney Company, announced a $444 million investment in South Indian content acquisition and production to expand regional offerings and enhance user engagement in India’s Digital Media Market Size.

• In May 2025, India’s JioHotstar surpasses 280 million subscribers, fueled by the IPL, nearly matching Netflix’s global subscriber count and reinforcing its position as the country’s leading streaming platform.

Market Segment

This study forecasts revenue at the India, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the India Digital Media Market Size based on the below-mentioned segments:

India Digital Media Market Size, By Content Type

• Audio
• Video
• Others
• Interactive Media
• Text
• Images

India Digital Media Market Size, By Platform

• Smartphone
• Others
• Television
• Computer
• Tablet

India Digital Media Market Size, By Application

• Training & Learning
• Streaming
• Marketing & Advertising
• Social Media
• Others