India Cosmeceuticals Market Size, Share, By Product (Skin Care, Hair Care, And Oral Care), By Distribution Channel (Supermarket & Specialty Stores, And Online Platform), And India Cosmeceuticals Market Insights, Industry Trend, Forecasts to 2035

India Cosmeceuticals Market Insights Forecasts to 2035

• India Cosmeceuticals Market Size 2024: USD 1639.4 Mn
• India Cosmeceuticals Market Size 2035:  USD 3046.8 Mn
• India Cosmeceuticals Market CAGR 2024: 5.8%
• India Cosmeceuticals Market Segments: Product and Distribution Channel

The India cosmeceuticals market includes products that blend cosmetic and pharmaceutical elements; they have much higher concentrations of active ingredients than regular cosmetics, supported by science, clinical trials and dermatology evidence. Most cosmeceuticals can be used on an ongoing basis and do not require a doctor’s prescription to be purchased. In addition to improving the overall appearance of the person using the product, cosmeceuticals also provide long-lasting, visible changes to the condition of skin and hair; for example, they can improve aging skin, hydrate skin, protect from damaging UV rays, repairs skin damage to improve the health of the skin and to enhance the appearance of the individual.

The cosmeceuticals in India are backed by government support, including the India's Drugs and Cosmetic Act of 1940 and the Cosmetics Rules of 2020 outline specific requirements that will govern how products are manufactured, imported, distributed, and marketed within India. This helps ensure consumer safety and protects product quality by establishing minimum requirements for such products. The India cosmetics market was estimated to be USD 28 billion in 2024, which indicates an increase in demand by consumers and economic potential for growth in other areas such as cosmeceuticals.

As technology advances, India’s cosmeceuticals providers are now using artificial intelligence and data analytics in the formulation of personalized skincare, with new biocompatible active ingredients, enhanced methods for accurately delivering these active ingredients to the skin to enhance the effectiveness of products while ensuring a positive experience for consumers. To gain confidence among consumers, brands are now investing in clinical validation and scientific formulation technology to ensure consumer's expectations on safety and efficacy can be met.

Market Dynamics of the India Cosmeceuticals Market:

The India cosmeceuticals market is driven by the increased use of multifunctional beauty products that offer both therapeutic and aesthetic benefits, supported by the increasing availability of disposable income, improvements in living standards associated with urbanisation, and increasing availability of e-commerce and technology-related resources with strong government support.

The India cosmeceuticals market is restrained by the lack of a distinct regulatory category specifically for cosmeceuticals in India, cosmetics rules may not fully address therapeutic claims, consumer scepticism and compliance challenges for manufacturers.

The future of India cosmeceuticals market is bright and promising, with versatile opportunities emerging from the rise in business creating products that provide premium experiences and personalized solutions, as well as developing a presence in underserved cities by utilizing digital channels to create an online connection with customers. Other opportunities include leveraging scientific validation and clinical evidence to differentiate products. Additionally, dermatologists' recommendations for skin care continue to be a primary driver of consumer growth, as well as the development of natural, Ayurvedic and anti-aging formulations.

Market Segmentation

The India Cosmeceuticals Market share is classified into product and distribution channel.

By Product:

The India cosmeceuticals market is divided by product into skin care, hair care, and oral care. Among these, the skin care segment held the largest revenue market share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Rise in skin health consciousness, pollution concerns, demand for anti-aging, sun protection, and natural ingredients, and increase in disposable incomes all contribute to the skin care segment's largest share and higher spending on cosmeceuticals when compared to other product.

By Distribution Channel:

The India cosmeceuticals market is divided by distribution channel into supermarket & specialty stores, and online platforms. Among these, the supermarket & specialty stores segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The supermarket & specialty stores segment dominates because of its accessibility and widespread availability, consumers experience product physically before making purchase, trusted environment and guidance, and strong brand visibility attract a large customer base.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the India cosmeceuticals market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in India Cosmeceuticals Market:

• Hindusan Unilever Ltd
• L’Oreal India
• Procter & Gamble
• Nivea India
• Emami Limited
• Dabur
• Mamaearth
• The Derma Co
• Plum Goodness
• Kama Ayurveda
• Biotique
• VLCC Personal Care
• Forest Essentials
• Dr. Sheth’s
• Others

Recent Developments in India Cosmeceuticals Market:

In November 2025, Tira launched its first in-house makeup product, the Lip Plumping Peptint. This product, formulated in Italy and enriched with ingredients like shea butter, hyaluronic acid, and a peptide complex, marks Tira’s expansion into the color cosmetics category after its initial focus on skincare, wellness, and nail care.

In April 2025, LOVETC launched by Ananya Birla, this new premium color cosmetics brands aimed to fill a gap for high quality, homegrown products. It began with a D2C platform and Nykaa online stores, with plans for a phased retail rollout.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the India, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the India cosmeceuticals market based on the below-mentioned segments:

India Cosmeceuticals Market, By Product

• Skin Care
• Hair Care
• Oral Care

India Cosmeceuticals Market, By Distribution Channel

• Supermarket & Specialty Stores
• Online Platform