Global GPS Tracker Market Size, Share, and COVID-19 Impact Analysis, By Type (Standalone Trackers, OBD Devices, Advance Trackers, Data Loggers, Data Pushers, and Data Pullers), By Application (Personal Tracking, Commercial Tracking, Asset Tracking, and Fleet Tracking), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global GPS Tracker Market Insights Forecasts to 2035

• The Global GPS Tracker Market Size Was Estimated at USD 4.01 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 17.35% from 2025 to 2035
• The Worldwide GPS Tracker Market Size is Expected to Reach USD 23.30 Billion by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

According to a research report published by Spherical Insights and Consulting, The Global GPS Tracker Market Size was worth around USD 4.01 Billion in 2024 and is predicted to grow to around USD 23.30 Billion by 2035 with a compound annual growth rate (CAGR) of 17.35% from 2025 to 2035. The growing need for real-time location data and IoT integration has led to opportunities in the GPS tracker market in areas such as asset tracking, smart transportation, personal safety, improved fleet management, and regulatory compliance.   

Global GPS Tracker Market Forecast and Revenue Outlook

• 2024 Market Size: USD 4.01 Billion
• 2035 Projected Market Size: USD 23.30 Billion
• CAGR (2025-2035): 17.35%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Market Overview

The global industry centered on the creation, manufacturing, distribution, and usage of gadgets that employ global positioning system (GPS) technology to track, log, and send real-time position data of automobiles, people, property, or animals is known as the GPS tracker market. The GPS tracker market includes a broad range of industries, such as law enforcement, construction, personal security, logistics, and transportation. For Instance, in September 2025, Reliance Jio launched the JioFind Series, which includes the wireless GPS trackers JioFind and JioFind Pro, which are intended to track valuables, cars, and other moving objects in real time. The JioThings app enables remote monitoring, and these trackers provide nationwide coverage. Technological developments, rising asset tracking needs, and expanding security and safety concerns are driving the GPS tracker market. The demand for real-time shipment tracking has increased due to the growing popularity of e-commerce, which has forced logistics companies to make significant investments in GPS tracking systems. The growing use of GPS tracking devices in transportation and logistics is one of the main factors propelling the growth of the GPS tracker market.   

Key Market Insights

• North America is expected to account for the largest share in the GPS tracker market during the forecast period.  
• In terms of type, the standalone trackers segment is projected to lead the GPS tracker market throughout the forecast period  
• In terms of application, the fleet tracking segment captured the largest portion of the market  

GPS Tracker Market Trends

• Telematics and real-time tracking are becoming more and more important, particularly for logistics and fleets. 
• Connecting GPS devices to other devices, sensors, and platforms for richer data is made possible by growing integration with IoT ecosystems.
• Intense demand for improved battery performance through energy-efficient modes of operation and hardware upgrades.
• The importance of privacy and data security; growing governmental pressure on the collection, storage, and sharing of tracking data.

Report Coverage

This research report categorizes the GPS tracker market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the GPS tracker market. Recent market developments and competitive strategies, such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the GPS tracker market.  

Driving factors

Precision farming is one of the key growth drivers for the worldwide GPS tracker market, and the integration of digital technology is causing a huge revolution in the agricultural sector. Predictive maintenance and advanced analytics are made possible by integrating GPS with other technologies, such as artificial intelligence (AI), big data, and cloud computing. This adds value to GPS systems. GPS trackers have made it simple to install and provide dependable, cost-effective connectivity between the application servers and the vehicle. The need for GPS trackers is anticipated to be driven by the expanding investments in the automotive industry for the development of autonomous vehicles and increased vehicle manufacturing.    

Restraining Factor  

Data privacy issues, high upfront costs, restricted network connectivity in remote locations, regulatory obstacles, and reliance on satellite signals that compromise accuracy and dependability are some of the factors restricting the growth of the GPS tracker market.

Market Segmentation    

The global GPS Tracker market is divided into type and application.

Global GPS Tracker Market, By Type:   

• The standalone trackers segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.      

Based on type, the global GPS tracker market is segmented into standalone trackers, OBD devices, advance trackers, data loggers, data pushers, and data pullers. Among these, the standalone trackers segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The need for small, standalone GPS trackers that don't require a smartphone pairing is rising as worries about the security of young people, the elderly, and lone workers grow. These gadgets provide families and caregivers greater peace of mind by frequently having SOS buttons, fall detection, and two-way communication.

The advance trackers segment in the GPS tracker market is expected to grow at the fastest CAGR over the forecast period. Advanced trackers are essential for controlling valuable assets and guaranteeing driver or personal safety because they provide extra features like geo-fencing, tamper alarms, engine diagnostics, and emergency response capabilities.

Global GPS Tracker Market, By Application:

• The fleet tracking segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.      

Based on application, the global GPS tracker market is segmented into personal tracking, commercial tracking, asset tracking, and fleet tracking. Among these, the fleet tracking segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Fleet operators are always under pressure to save operational costs, and GPS tracking systems offer quantifiable reductions in a number of cost areas. In addition to lowering maintenance costs through predictive maintenance alerts and improved service scheduling, these systems provide for fuel savings through optimized route and decreased idling time.  

The asset tracking segment in the GPS tracker market is expected to grow at the fastest CAGR over the forecast period. The growing value of mobile and distant assets, especially in the construction, oil and gas, logistics, and agricultural industries, is the reason for the asset tracking market.  

Regional Segment Analysis of the Global GPS Tracker Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America GPS Tracker Market Trends

North America is expected to hold the largest share of the global GPS tracker market over the forecast period.  

The North American region is driven by its robust technological infrastructure, early telematics adoption, and growing demand from a variety of industries, including logistics, transportation, automotive, healthcare, and defense. Greater consumer acceptance of the newest technologies and rising disposable income are credited to the North American region. The growing logistics and fleet management sector are one of the main development engines. Real-time vehicle tracking, route optimization, and fuel efficiency enhancements all depend on the GPS trackers market.    

U.S GPS Tracker Market Trends

GPS-based tracking is becoming more and more popular since the United States requires drone tracking and identification (e.g., Remote ID and related FAA rules). 5G connectivity for precise navigation, AI-enhanced real-time tracking integration, and increased use in defense, logistics, and agriculture for fleet management and security are some of the major themes. Recent developments highlight the technological and regulatory drivers of growth, such as DJI's January 2025 Flip drone with sophisticated GPS.

Canada GPS Tracker Market Trends

5G-enabled accuracy, AI-integrated real-time tracking, and use in defense, agriculture, and logistics are some of the major developments. Technological developments prompted by regulations are demonstrated by innovations such as JOUAV's sophisticated GPS modules for geofencing. In June 2023, the Government of Canada is dedicated to fostering economic development and innovation in the aviation sector while ensuring that Canadians' safety is maintained at the highest possible level.

Asia Pacific GPS Tracker Market Trends

Asia Pacific is expected to grow at the fastest CAGR in the GPS Tracker market during the forecast period.

Growing e-commerce logistics, especially in Southeast Asia and India, fast urbanization, and increased smartphone usage are driving the Asia Pacific expansion. In order to increase route efficiency, save fuel costs, and improve delivery precision without requiring significant IT expenditures, the region's expanding informal and SME-dominated transportation sector is increasingly turning to reasonably priced GPS tracker systems. For Instance, in February 2025, the DJI Dock 3, an automatic docking station with integrated enhanced GPS tracking for enterprise drones, was launched by SZ DJI Technologies Co. Ltd., which holds a 70% global drone market

China GPS Tracker Market Trends

The Chinese investments in smart highways and autonomous driving are also significant factors, since GPS tracking serves as the basis for real-time positioning, communication between vehicles and infrastructure, and traffic optimization. The use of GPS devices in fleets is accelerated by the government's emphasis on digital transportation and national vehicle monitoring laws, particularly for commercial vehicles and hazardous materials.

Japan GPS Tracker Market Trends

Regulations from Japan's Ministry of Land, Infrastructure, Transport, and Tourism that encourage BVLOS drone operations and the country's 300,000 registered drones are the main drivers of the GPS Tracker market.  Innovations such as Yamaha's 2025 GPS-enabled drones for seismic monitoring demonstrate how technology and regulatory developments are driving expansion.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global GPS tracker market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Worldwide Top Key Players In The GPS Tracker Market Include

• Broadcom
• Trimble Inc.
• Geotab Inc.
• Garmin Ltd.
• Hexagon AB
• Orbcomm Inc.
• Verizon Connect
• Collins Aerospace
• Sierra Wireless, Inc.
• MiTAC Holdings Corp
• ATrack Technology Inc.
• TomTom International BV
• Qualcomm Technologies, Inc.
• Texas Instruments Incorporated
• Others  

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent development

• In January 2025, Garmin has launched its new Montana series of handheld GPS navigators, featuring the Montana 710, 710i, and 760i models. These rugged devices come with 5-inch glove-friendly touchscreens and offer versatile mounting options, making them perfect for outdoor adventures like hiking, biking, and off-road riding across various vehicles.
• In December 2024, Jio launched JioTag Go, a Bluetooth tracker the size of a penny that connects to Google's Find My Device network. Users will be able to utilize the Google Find My Device app to track their items in real-time.
• In December 2024, Aerotrans, a transportation firm established in Indonesia, and Geotab Inc. announced a strategic alliance aimed at improving operating efficiency and advancing environmental goals. Aerotrans hopes to have real-time access to critical fleet data, such as vehicle performance, driving habits, fuel efficiency, and maintenance trends, by utilizing Geotab's cutting-edge telematics technology.  
• In October 2023, Hero Electronix's rapidly expanding smart device brand, Qubo, announced its new GPS trackers for bikes and cars. These GPS trackers, powered by advanced artificial intelligence (AI), are equipped with features such as Live Location Tracking, Accident Alerts, GeoFence Alerts, and more.  

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the GPS tracker market based on the following segments:

 Global GPS Tracker Market, By Type

• Standalone Trackers
• OBD Devices
• Advance Trackers
• Data Loggers
• Data Pushers
• Data Pullers

Global GPS Tracker Market, By Application

• Personal Tracking
• Commercial Tracking
• Asset Tracking
• Fleet Tracking

Global GPS Tracker Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa