Global Gluteoplasty (Buttock Augmentation) Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Buttock Injection, Buttock Implants, and Other Product Types), By End User (Hospitals, Aesthetic Clinics, and Other End Uses), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Gluteoplasty (Buttock Augmentation) Market Insights Forecasts to 2035

• The Global Gluteoplasty (Buttock Augmentation) Market Size Was Estimated at USD 3.6 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 21.44% from 2025 to 2035
• The Worldwide Gluteoplasty (Buttock Augmentation) Market Size is Expected to Reach USD 30.5 Billion by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

According to a research report published by Spherical Insights and Consulting, The Global Gluteoplasty (Buttock Augmentation) Market size was worth around USD 3.6 Billion in 2024 and is predicted to grow to around USD 30.5 Billion by 2035 with a compound annual growth rate (CAGR) of 21.44% from 2025 and 2035. The market for gluteoplasty has a number of opportunities to grow due to the ongoing research on buttock augmentation related to plastic & reconstructive surgery, along with the surging advancement in aesthetic gluteoplasty & buttock contouring.

Market Overview

The global gluteoplasty industry is the market related to cosmetic surgical procedures to reshape and augment the buttocks, also known as buttock augmentation or gluteal augmentation. Gluteoplasty is an aesthetic plastic surgery procedure for increasing the volume and remodelling the shape of the buttocks, usually sought owing to dissatisfaction associated with gluteal hypoplasia and the desire for optimizing the body profile. Introduction of silicone gel prostheses into the buttocks enables an increase in volume and simultaneous remodelling. Further, combined gluteoplastic involves liposuction and lipoinjection to aid in improving the results of gluteal aesthetic surgery. Countries like Brazil, Colombia, Thailand, Mexico, and South Korea are known for their excellence in buttock augmentation procedures, offering a range of options to meet the diverse needs of patients.

Innovation and market expansion are anticipated as a result of major players' growing R&D expenditures and expanding partnerships. For instance, in July 2025, the Union Cabinet cleared the Research, Development and Innovation (RDI) Scheme with a financial commitment of Rs 1 lakh crore to strengthen India’s private research and innovation ecosystem. The changing inclination towards less invasive modalities due to patients' increasing need for safer and those that require minimal downtime is driving a huge surge in the global gluteoplasty (buttock augmentation) market. For instance, in March 2025, Caliway CBL-514 Phase 2 study (CBL-0202) has been accepted for publication in the Aesthetic Surgery Journal (ASJ), the top-ranked journal in aesthetic medicine and plastic surgery.   

Report Coverage

This research report categorizes the gluteoplasty (buttock augmentation) Market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the gluteoplasty (buttock augmentation) Market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the gluteoplasty (buttock augmentation) Market. 

Driving Factors

The consumers' changing inclination towards wellness, beauty, and healthy ageing, with an increased awareness and adoption of aesthetics, is contributing to driving the market demand. For instance, in October 2025, an article published by Iran International reported that cosmetic surgery clinics in Iran have recorded demand due to social media trends driving women's inclination towards extreme procedures often financed through credit and loans. Additionally, an increasing disposable income is responsible for driving the gluteoplasty (buttock augmentation) market as higher incomes lead to increased spending on luxury and non-essential items, while lower incomes may prompt more budget-conscious decisions. Individual preferences, societal factors, and economic circumstances affect consumer choices and patterns, which are contributing factors in the market growth.

Restraining Factors

The gluteoplasty (buttock augmentation) market is restricted by the increased cost of the procedure and competition with non-surgical alternatives. Further, the complications associated with surgery, like capsular contracture, fat embolism, infection, pain, and wound dehiscence, are challenging factors in the market demand.

Market Segmentation

The Gluteoplasty (Buttock Augmentation) Market share is classified into product type and end user.   

• The buttock injection segment dominated the market with nearly 51.3% revenue share in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the gluteoplasty (buttock augmentation) market is divided into buttock injection, buttock implants, and other product types. Among these, the buttock injection segment dominated the market with nearly 51.3% revenue share in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segment includes hydrogel butt injections, PMMA butt injections, PLLA, and silicone butt injections. Buttock injections are used for fat grafting to the buttocks, injected both intramuscularly and subcutaneously.

• The aesthetic clinics segment accounted for the largest revenue share of about 25.4% in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the end user, the gluteoplasty (buttock augmentation) market is divided into hospitals, aesthetic clinics, and other end uses. Among these, the aesthetic clinics segment accounted for the largest revenue share of about 25.4% in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Aesthetic clinics provide butt implants & buttock augmentation surgery to enhance the size and shape of the buttocks. The increasing number of aesthetic clinics that provide personalized and advanced body contouring solutions is responsible for driving the market.

Regional Segment Analysis of the Gluteoplasty (Buttock Augmentation) Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the Gluteoplasty (Buttock Augmentation) Market over the predicted timeframe.

North America is anticipated to hold the largest share of about 45.3% in the Gluteoplasty (Buttock Augmentation) Market over the predicted timeframe. The North American market ecosystem is robust, with the presence of cutting-edge startups. For instance, in July 2025, Three young Triangle-based medical technology companies are among the 65 cutting-edge companies that were chosen to participate in the 2025 Accelerator Cohort of MedTech Innovator (MTI). The market for gluteoplasty has been driven by the increasing demand for body contouring procedures and an increasing awareness about cosmetic enhancements. Further, the significant presence of key industries like Sientra Inc., Allergan, Implantech is propelling the market growth of gluteoplasty (buttock augmentation). The United States accounts for the largest regional share in the gluteoplasty (buttock augmentation) market, driven by the increasing interest in beauty procedures, especially among women during the COVID-19 period.

Asia Pacific is expected to grow at a rapid CAGR in the Gluteoplasty (Buttock Augmentation) Market during the forecast period. The Asia Pacific area has a thriving market for gluteoplasty due to its burgeoning middle-class populations and shifting beauty standards influenced by Western ideals. It was estimated that South Korea stands out as the leader in per capita plastic surgery procedures, accounting for approximately 8.9 surgeries per 1,000 people, which is equivalent to about 1 in 25 individuals. South Korea and China are dominating the Asia Pacific Gluteoplasty (Buttock Augmentation) Market, due to the countries’ increased per capita rate of cosmetic procedures in South Korea, as well as the presence of a large population and increasing disposable income in China.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the gluteoplasty (buttock augmentation) Market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Abbvie. (AllerganAesthetics)
• Dermax Co. Ltd.
• GC Aesthetics
• Implantech
• Sientra Inc.
• Sebbin
• Merz Pharma
• Alpha Aesthetics
• Hanson Medical Inc.
• GALDERMA 2024
• CGBio
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In March 2025, POLYTECH Health & Aesthetics announced the establishment of a direct subsidiary in the United Kingdom. This strategic investment reinforces POLYTECH's commitment to providing world-class aesthetics and breast reconstruction solutions in one of Europe's most important markets.
• In March 2023, Global aesthetics brand Sinclair introduced injectable Lanluma at the Cellulite and Buttock Reshaping, covering the Lanluma administration process, key indicators and target areas for administration, the human ageing process, and various case studies. Lanluma is an innovative filler designed to reshape, volumize and enhance the curves and contours of the body.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Gluteoplasty (Buttock Augmentation) Market based on the below-mentioned segments: 

Global Gluteoplasty (Buttock Augmentation) Market, By Product Type

• Buttock Injection
• Buttock Implants
• Other Product Types

Global Gluteoplasty (Buttock Augmentation) Market, By End User

• Hospitals
• Aesthetic Clinics
• Other End Uses

Global Gluteoplasty (Buttock Augmentation) Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa