Germany Maternity Wear Market Size, Share, and COVID-19 Impact Analysis, By Product (Outerwear, Innerwear, and Nightwear), By Distribution Channel (Store-based and Online), and Germany Maternity Wear Market Insights, Industry Trend, Forecasts to 2035

 Germany Maternity Wear Market Insights Forecasts to 2035

• The Germany Maternity Wear Market Size Was Estimated at USD 385.86 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.99% from 2025 to 2035
• The Germany Maternity Wear Market Size is Expected to Reach USD 659.43 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Germany Maternity Wear Market Size is anticipated to reach USD 659.43 Million by 2035, Growing at a CAGR of 4.99% from 2025 to 2035. Growing awareness of the significance of wearing practical and comfortable clothing when pregnant.

Market Overview

The maternity apparel market encompasses the segment of the industry that designs, manufactures, and sells clothing specifically for the expectant mother. In this market, there is a wide variety of clothing options with items including dresses, tops, pants, and intimates that accommodate the changing body shapes of expectant mothers. The market is driven by the demand for comfort and style during maternity and changing lifestyles, coupled with the growing knowledge of maternity fashion. Expectant mothers highly value comfortable fashionable clothing for the evolving body shapes during pregnancy. The demand for specialty maternity clothing increases in response to these two trends. Social media and celebrity endorsements heavily influence maternity fashion trends and increase consumer demand for fashionable, comfortable options. The online retail environment provides access to a variety of brands and styles in maternity clothing, addressing the increased demand for comfortable, fashionable clothing in maternity apparel. Purchasers are looking for fashionable maternity clothing that is both comfortable and allows for confidence during pregnancy while being stylish and functional. Increased purchasing power allows for fashionable and comfortable options in pregnancy clothing.

Report Coverage

This research report categorizes the market for Germany maternity wear market based on various segments and regions forecasts revenue growth, and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany maternity wear market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment Germany maternity wear market.

Driving Factors                             

An increased awareness of maternal health, growing disposable income, and women experience an increased desire for fashion. Urbanization and social media have created a trend towards demand for stylish, comfortable maternity wear. Also, greater amounts of working women who are pregnant and access to a wider range of products via online shopping has helped sustain growth in the market.

Restraining Factors

High product costs may deter price-sensitive consumers, especially in developing markets. Moreover, there is usually low awareness in rural areas and potential cultural barriers to penetration into the market. Lastly, the limited usage period of maternity wear also decreases future sales.

Market Segmentation

The Germany maternity wear market share is classified into product and distribution channel.

• The outerwear segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Germany maternity wear market is segmented by product into outerwear, innerwear, and nightwear. Among these, the outerwear segment held a significant share in 2024 and is expected to grow at a substantial CAGR during the forecast period. Any wardrobe must include outerwear since it offers comfort and protection from changing weather, which is especially crucial for pregnant women who value both practicality and style. Maternity coats, jackets, and sweaters are among the many items in this category that are made to fit expanding baby bumps while still being stylish.

• The store-based segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Germany maternity wear market is segmented by distribution channel into store-based and online. Among these, the store-based segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Customers can try on clothes in physical places, such as department stores, specialty maternity boutiques, and big-box retailers, to evaluate fit, comfort, and style firsthand, a crucial feature for maternity clothing.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany maternity wear market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies       

• Mamarella
• White Rabbit Maternity
• H&M
• C&A
• Bonprix
• Ernsting's Family
• KiK
• Lidl
• Takko Fashion
• Zalando
• Bonprix
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Germany maternity wear market based on the below-mentioned segments:

Germany Maternity Wear Market, By Product

• Outerwear
• Innerwear
• Nightwear

Germany Maternity Wear Market, By Distribution Channel

• Store-based
• Online