Germany DIY Home Improvement Market Size, Share, and COVID-19 Impact Analysis, By Product Category (Building Materials, Tools and Equipment, and Others), By Distribution Channel (DIY Superstores, Specialty Hardware Stores, and Others), and Germany DIY Home Improvement Market Insights, Industry Trend, Forecasts to 2035

Germany DIY Home Improvement Market Insights Forecasts to 2035

• The Germany DIY Home Improvement Market Size Was Estimated at USD 50.58 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.51% from 2025 to 2035
• The Germany DIY Home Improvement Market Size is Expected to Reach USD 101.2 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Germany DIY Home Improvement Market Size is Anticipated to Reach USD 101.2 Billion by 2035, Growing at a CAGR of 6.51% from 2025 to 2035. The Germany DIY home improvement market is driven by a combination of economic, lifestyle, and technological factors. A high rate of homeownership encourages residents to invest in renovations, repairs, and upgrades themselves. Cost savings are a major motivator, as DIY projects are often more affordable than hiring professionals.

Market Overview

The Germany DIY (Do-It-Yourself) Home Improvement Market Size refers to the economic sector comprising goods and services sold to private consumers who undertake home repair, renovation, gardening, and maintenance projects independently rather than hiring professional contractors.This market focuses on products and solutions that enable individuals to renovate, maintain, decorate, and personalize their homes on their own. It covers key application areas such as home remodeling, gardening, repair and maintenance, interior decoration, energy-efficiency upgrades, and smart home installations.The German DIY home improvement market is driven by a combination of economic, lifestyle, and technological factors. A high rate of homeownership encourages residents to invest in renovations, repairs, and upgrades. Cost savings remain a major motivator, as DIY projects are generally more affordable than employing professional service providers.

Key opportunities in the Germany DIY Home Improvement Market Size include the expansion of e-commerce and digital platforms, the growing demand for smart home DIY solutions, and the increasing preference for eco-friendly and sustainable products. Additional growth areas include DIY workshops and online tutorials, home décor personalization, urban gardening projects, and tools and materials for renovating aging residential properties.As of January 2026, Germany’s KfW heating subsidy program remains active. Homeowners can apply for grants of up to EUR 23,500, along with a subsidized supplementary loan of up to EUR 120,000 per housing unit, to support the purchase and installation of climate-friendly heating systems. The program covers renewable heating technologies under Germany’s energy-efficiency initiatives.

Report Coverage

This research report categorizes the market for the Germany DIY Home Improvement Market Size based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany DIY home improvement market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany DIY home improvement market.

Driving Factors

The Germany DIY Home Improvement Market Size in Germany is driven by a combination of economic, lifestyle, and technological factors. A high rate of homeownership encourages residents to invest in renovations, repairs, and upgrades themselves. Cost savings are a major motivator, as DIY projects are often more affordable than hiring professionals. Consumers increasingly seek to personalize and modernize their living spaces, reflecting current lifestyle trends. Growing awareness of sustainability and energy efficiency further boosts demand for eco-friendly materials and energy-saving solutions. Additionally, the widespread availability of online platforms, e-commerce, and tutorials makes DIY projects more accessible, while Germany’s aging housing stock requires ongoing maintenance and modernization. Collectively, these factors fuel a robust and steadily expanding DIY market.

Restraining Factors

The Germany DIY Home Improvement Market Size in Germany is mostly constrained by several factors, including high costs of quality tools and materials, a lack of technical skills for complex projects, and safety or regulatory restrictions. Additionally, an ageing population, limited space in urban homes, and competition from professional contractors can reduce the appeal and feasibility of DIY renovations, limiting overall market growth despite strong consumer interest.

Market Segmentation

The Germany DIY Home Improvement Market share is classified into product category and distribution channel.

• The building materials segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Germany DIY Home Improvement Market Size is segmented by product category into building materials, tools and equipment, and others. Among these, the building materials segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to building material purchases tied to subsidy-eligible projects boosting average basket values and driving loyalty to full-line superstores with certified assortments. Gardening grows with trends like balcony veggies and pollinator-friendly kits. Tools see cross-category demand for versatile uses, while smart-home lighting partially offsets softness in decor and furniture sales.

• The DIY superstores segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. 

The Germany DIY Home Improvement Market Size is segmented by distribution channel into DIY superstores, specialty hardware stores, and others. Among these, the DIY superstore segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. This is due to a combination of strong local DIY culture, the need for immediate product availability for renovation projects, and the comprehensive, one-stop-shop experience these large-format retailers provide, which dominated the DIY superstore segment.

 Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany DIY Home Improvement Market Size , along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• OBI GmbH & Co. Germany KG
• BAUHAUS AG
• HORNBACH Baumarkt AG Group
• Hagebau Retail
• Toom Baumarkt GmbH
• Globus Baumarkt
• Hellweg Die Profi-Baumärkte GmbH & Co. KG
• BayWa Bau & Garten
• BAUVISTA GmbH & Co. KG
• Screwfix Germany
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In January 2026, BAUHAUS AG partnered with Mirakl to launch a curated online marketplace in Germany. The platform expands BAUHAUS’ product assortment with thousands of third-party listings, strengthening its omnichannel strategy and competitive position amid rising e-commerce penetration in the German DIY home improvement market.

• In November 2025, HORNBACH Baumarkt AG launched its third BODENHAUS format in Mainz-Kastel, targeting professional customers, reinforcing its domestic growth and pro-focused positioning in the German DIY market.

Market Segment

This study forecasts revenue at the Germany, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Germany DIY Home Improvement Market Size based on the below-mentioned segments:

Germany DIY Home Improvement Market, By Product Category

• Building Materials
• Tools and Equipment
• Others

Germany DIY Home Improvement Market, By Distribution Channel

• DIY Superstores
• Specialty Hardware Stores
• Others