Germany Activewear Market Size, Share, and COVID-19 Impact Analysis, By Distribution Channel (In-store and Online), By End-use (Men, Women, and Kids), and Germany Activewear Market Insights, Industry Trend, Forecasts to 2035

Germany Activewear Market Insights Forecasts to 2035

• The Germany Activewear Market Size Was Estimated at USD 18874.35 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 9.5% from 2025 to 2035
• The Germany Activewear Market Size is Expected to Reach USD 51,234.23 Million by 2035

According to a Research report published by Spherical Insights & Consulting, the Germany Activewear Market Size is Anticipated to Reach USD 51,234.23 Million by 2035, Growing at a CAGR of 9.5% from 2025 to 2035. The growth is attributed to the rising inclination toward modern clothing for gym use and everyday activities.

Market Overview

Clothing that blends comfort, style, and functionality for sports, fitness, and outdoor activities makes up the activewear market.   A healthy lifestyle is encouraged by the enhanced performance, flexibility, and moisture-wicking materials.   The growth of the sector is fueled by fashion trends, rising gym memberships, and rising health consciousness.   eco-friendly textiles, smart wearables, and rising internet sales.   The youth and women's divisions are also generating demand for the industry.   Government initiatives that support fitness, like India's Fit India Movement, and health campaigns also contribute to growth.   Industrial subsidies and tax advantages for start-up textile companies also help the sector.   In order to serve consumers who desire apparel that is both aesthetically beautiful and functional, the sportswear market is constantly evolving due to innovation and sustainability.

Report Coverage

This research report categorizes the market for Germany activewear market based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany activewear market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each Germany activewear market sub-segment.

Driving Factors

The expanding influence of athleisure apparel, the rise in workout involvement, and the growing health consciousness.  Demand is also increased by social media fitness trends, urbanization, and increased disposable incomes.  Customers like fashionable yet practical apparel for everyday wear as well as for exercise.  Comfort and performance are improved by technological developments in fabric, such as stretchy and moisture-wicking textiles.  Activewear is becoming more of a lifestyle option outside of sports, thanks to the increase of e-commerce and celebrity endorsements.

Restraining Factors

The high production costs resulting from advanced fabric technologies and sustainability criteria. Pricing pressures from intense competition have an effect on profit margins. Consumer trust in brands is undermined by inexpensive alternatives and fake items. Seasonal changes in demand and changing fashion trends can also affect consistent sales. Low knowledge among older populations and in rural areas further impedes market expansion.

Market Segmentation

The Germany activewear market share is classified into distribution channel and end-use.

• The in-store segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Germany activewear market is segmented by distribution channel into in-store and online. Among these, the in-store segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Consumers' preference for trying on apparel for fit, comfort, and quality before purchase. Physical stores offer personalized assistance, immediate product availability, and brand experiences that online channels can't fully replicate. Additionally, established sportswear retailers and flagship brand stores maintain strong foot traffic in urban areas. With increasing health and fitness awareness, in-store shopping continues to thrive.

• The men segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Germany activewear market is segmented by end-use into men, women, and kids. Among these, the men segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The rising health awareness, increased gym memberships, and growing participation in sports and fitness activities among men. The popularity of athleisure trends and multifunctional clothing also derived demand for stylish yet performance-driven apparel. Brands are increasingly launching male-focused activewear lines, expanding choices across training, running, and casual categories.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany activewear market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• HMW Hauner
• HOESCH Metallurgie
• Martinrea Honsel Germany
• ALMAMET
• Goodfellow
• Laukotter
• KSM Castings Group
• Metallgub Steinrucken
• MAGONTEC
• Bark Magnesium
• OTTO FUCHS
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Germany activewear market based on the below-mentioned segments:

 Germany Activewear Market, By Distribution Channel

• In-store
• Online

 Germany Activewear Market, By End-use

• Men
• Women
• Kids