Global Frozen Pizza Market Size, Share, and COVID-19 Impact Analysis, By Size (Regular, Medium, Large), By Distribution Channel (HoReCa, Offline Sales, Online Sales), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Frozen Pizza Market Size Summary

The Global Frozen Pizza Market Size Was Estimated at USD 21.36 Billion in 2024 and is Projected to Reach USD 31.84 Billion by 2035, Growing at a CAGR of 3.7% from 2025 to 2035.  Growing consumer desire for ready-to-eat, convenient meals, product variety, healthier options, and greater availability through online grocery platforms are all factors driving the frozen pizza market's expansion.

Key Regional and Segment-Wise Insights

• In 2024, North America held the largest revenue share of over 35.4% and dominated the frozen pizza market globally.
• In 2024, the regular segment had the highest market share and led the market by size, accounting for 43.5%.
• In 2024, the HoReCa segment had the biggest market share and led the market by distribution channel.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 21.36 Billion
• 2035 Projected Market Size: USD 31.84 Billion
• CAGR (2025-2035): 3.7%
• North America: Largest market in 2024

The market for frozen pizza consists of pre-assembled pizzas, which undergo packaging and freezing to extend their shelf life for convenient home cooking and storage. These pizzas exist in supermarkets and grocery stores, and online marketplaces to serve various taste preferences and dietary needs. The industry grows because students, alongside dual-income families and working professionals, seek convenient meal solutions. The growing popularity of frozen pizza stems from its broad selection of crusts and toppings, together with flavours that include low-calorie, vegan, and gluten-free alternatives. The market growth depends heavily on frequent promotional deals as well as the expansion of both retail stores and e-commerce sales channels.

Technological advancements in the frozen pizza market have transformed production processes and extended shelf life while enhancing product quality. Modern cooking techniques, along with improved packaging materials and sophisticated freezing processes, have led to enhanced texture and flavour preservation. Producers focus on creating improved solutions by using organic ingredients and reduced-fat alternatives because health-conscious consumers is increasing. The market expands because of governmental initiatives that enforce food safety standards and control preservatives, and promote nutritious eating practices. The industry generates ever-new flavours and sustainable packaging solutions because consumer expectations evolve.

Size Insights

The regular segment held the largest revenue share of 43.5% during 2024 and dominated the frozen pizza market. The standard-sized pizzas that meet the needs of small families and single people, and parties, remain the highest-selling segment among consumers. Regular-sized frozen pizzas attract busy households because they deliver the perfect blend of affordability and convenience, and flexible usage options. The regular-sized category attracts diverse customers through its broad selection of toppings and crust options, and flavor varieties. The market share of these pizzas has expanded because they are sold at both traditional stores and online. The regular-sized category will maintain its leading position in frozen pizza markets through the forecast period because consumers continue to demand simple meal solutions.

During the forecast period, the frozen pizza market's medium segment is expected to grow at the fastest CAGR. The main factors driving growth in this market segment are pizzas that target young adults and smaller families, and people seeking moderate pizza portion sizes. The medium-sized frozen pizzas offer sufficient portions for couples and small families while delivering convenience and variety at affordable prices. Consumer preferences for controlled portion sizes have led to the increasing popularity of medium-sized pizzas. The market expansion of medium-sized frozen pizzas receives additional support because consumers seek healthier food choices and customised toppings, and supermarkets and online platforms are increasing their product distribution. Medium-sized frozen pizzas will experience substantial growth throughout the upcoming years.

Distribution Channel Insights

The HoReCa segment led the frozen pizza market by holding the largest revenue share in 2024. Frozen pizza's success in foodservice establishments stems from its quality standards and convenient usage, and ability to maintain consistent results. Frozen pizzas continue to gain traction in restaurants and lodging establishments, along with catering services, because they need minimal preparation and maintain both quantity and flavour standards for large groups. The HoReCa industry chooses frozen pizzas because they provide multiple crust options and numerous topping selections, as well as different flavour profiles. The growing popularity of casual eating and delivery services, along with takeout options, has driven increased frozen pizza sales in this market segment.

The frozen pizza market's online sales segment is expected to grow at the fastest CAGR throughout the forecast period. The expanding popularity of e-commerce platforms, which enable customers to buy frozen pizzas at home, stands as the primary factor behind market expansion. People choose online shopping because it offers an easy way to explore multiple products and check user feedback, and access special discounts. Home delivery services, along with the expanding online grocery shopping acceptance, have significantly increased market demand. The frozen pizza market's online sales segment will experience rapid expansion because digital platforms keep developing and consumers shift their behavior toward convenient online shopping.

Regional Insights

In 2024, the North American frozen pizza market held the largest revenue share of 35.4% and dominated the global market. The market leads because of strong consumer interest in quick convenience foods, primarily in the US and Canadian regions. Frozen pizzas benefit from a strong retail distribution network since they are accessible through grocery stores and supermarkets, and online platforms. The market expansion is driven by customer interest in diverse pizza varieties, including plant-based and gluten-free options, alongside different crusts and flavor profiles. The rising trend of online grocery shopping and home delivery services helps drive market growth. The global frozen pizza market will maintain its leading position in North America because of people's busy schedules and their need for fast food solutions.

Europe Frozen Pizza Market Trends

The European frozen pizza market is expected to grow significantly during the forecast period since consumers increasingly seek fast meal solutions.  The combination of affordability and convenience, along with diverse options, has made frozen pizzas increasingly popular among busy consumers.  The market experiences changes because consumers increasingly choose healthier eating options demonstrated by the rising sales of plant-based and organic, and gluten-free pizza options. The quality and attractiveness of frozen pizzas experience enhancements through frozen food technology advancements and improved flavor profiles, and innovative packaging solutions. The market growth receives additional support from the rising popularity of home delivery services and online sales platforms. Europe maintains an advantageous position for frozen pizza industry expansion because of its strong retail infrastructure and evolving customer behaviors.

Asia Pacific Frozen Pizza Market Trends

The frozen pizza market in the Asia Pacific region is expected to grow at a significant rate as a result of urbanization and changing lifestyles, and increased demand for fast dinner solutions throughout the forecast period. The rise of Western eating preferences has led to the increasing popularity of frozen pizza in the region, especially in China and India, and Japan. The growing popularity of frozen food products, including pizza, stems from the expanding middle-class population and increasing disposable income levels. Modern retail channels, along with e-commerce platforms, have made frozen pizza accessible to more consumers across different market segments. The market growth in the Asia Pacific benefits from the introduction of diverse flavors and regional adaptations, as well as the rising trend of online grocery shopping.

Key Frozen Pizza Companies:

The following are the leading companies in the frozen pizza market. These companies collectively hold the largest market share and dictate industry trends.

• Bellisio Foods, Inc.
• Freiberger Lebensmittel GmbH Co
• Dr. Oetker
• Nestlé S.A.
• California Pizza Kitchen
• The Simply Good Foods Company
• Daiya Foods
• McCain Foods Limited
• One Planet Pizza
• Jubilant FoodWorks
• Others

Recent Developments

• In October 2024, Pizza Hut Middle East came up with a creative marketing gimmick to advertise the debut of their very first frozen pizza. The business used local influencers like Youssef Said and Rataj Khajah to promote the product to customers, and they posted about their experiences on social media. But the real twist was when these influencers opened the boxes and discovered they were empty, resulting in a hilarious practical joke that enthralled the internet community and created excitement about the new frozen pizza product.

• In September 2024, Nestlé declared the opening of their new DiGiorno brand tavern-style pizza.  The thin, crunchy crust and copious toppings that define classic pub pizzas are what this product seeks to replicate.  Nestlé's dedication to innovation in the frozen food industry is demonstrated by the launch of this pizza, which satisfies the growing consumer demand for convenient and superior frozen meal options.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the frozen pizza market based on the below-mentioned segments: 

Global Frozen Pizza Market, By Size

• Regular
• Medium
• Large

Global Frozen Pizza Market, By Distribution Channel

• HoReCa
• Offline sales
• Online sales

Global Frozen Pizza Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa