Europe SMS Firewall Market Size, Share, and COVID-19 Impact Analysis, By Deployment model (On-Premises, Cloud-Based, Hybrid), By Application (A2P Messaging, P2A Messaging, P2P Messaging), By End User (Telecommunications Service Providers, Enterprises, Government), By Solution Types (SMS Filtering, SMS Security, SMS Routing), and Europe SMS Firewall Market Insights, Industry Trends, Forecast to 2035

Europe SMS Firewall Market Insights Forecasts to 2035

• The Europe SMS Firewall Market Size Was Estimated at USD 642.8 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 10.02% from 2025 to 2035
• The Europe SMS Firewall Market Size is Expected to Reach USD 1837.5 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Europe SMS Firewall Market size is anticipated to reach USD 1837.5 Million by 2035, growing at a CAGR of 10.02% from 2025 to 2035. The market is driven by the growing trend of mobile marketing via SMS, as well as the demand for next-generation SMS firewalls, which are predicted to support the market growth.

Market Overview

An SMS firewall can be regarded as a technology offering complete control and safeguarding of all messages in a network, thus protecting not only mobile networks but also users from SMS-oriented attacks and cyber-attacks in general. The SMS firewall encompasses both SMS analysis and SMS home router. To eliminate any possible grey routes, the firewall carries out SMS analysis on all kinds of Signalling System 7 (SS7)-based messages, whether they are on-net or off-net, also declaring A2P and P2P messages' categories.

In March 2023, DIDWW carried out an initiative to provide Alphanumeric A2P SMS in 21 European nations. With its unbeatable speed, ease, and security, the A2P SMS service allows businesses to send personalised, targeted messages to customers that not only achieve the desired result but also contribute to brand loyalty.

In Europe, it is anticipated that around €1 billion will be generated through SMS marketing in 2025. The European General Data Protection Regulation (GDPR) requires that businesses obtain unambiguous consent for the use of personal data and provide easy-to-understand opt-out options for marketing communications, which contributes to companies adopting SMS firewall solutions that are compliant with the regulations. Factors for the development of the purchase of fraudulent SMS (traffic) and phishing (smishing) solutions are the continuous growth of the complexity of mobile malware, which has also contributed to the MNOs and enterprises investing in strong security.

Report Coverage

This research report categorizes the market for the Europe SMS firewall market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe SMS firewall market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe SMS firewall market.

Driving Factors

The SMS firewall market in Europe is driven by the progress of technology is aiding the creation of more advanced SMS firewall solutions. The stringent data protection regulations, with the GDPR being a prime example, compel companies to invest in their security measures. The non-compliance could lead to enormously high expenses, including fines of up to €20 million or 4% of the total annual global sales, whichever is higher.

Restraining Factors

The SMS firewall market in Europe is restrained by the rise in the number of cyber threats has resulted in an increased consciousness about the importance of strong security measures in mobile communication. It is predicted that the number of mobile malware attacks will grow by more than 30% in 2025, causing major financial losses for corporations.

Market Segmentation

The Europe SMS firewall market share is categorised into deployment model, application, end user and solution types.

• The cloud-based segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Europe SMS firewall market is segmented by deployment model into on-premises, cloud-based, hybrid. Among these, the cloud-based segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by due to their flexibility and low maintenance; solutions enable organisations to easily expand their security capabilities to meet changing adversarial activity, making them particularly appealing to organisations focusing on agile security.

• The A2P messaging segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on application, the Europe SMS firewall market is segmented into A2P messaging, P2A messaging, P2P messaging. Among these, the A2P messaging segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is driven by the use of text messaging in marketing campaigns, and notifications are a highly efficient way for businesses to connect with customers and, therefore, this segment makes sure to be a reliable choice for communication needs due to its high deliverability rates. The rapid increase in mobile banking adoption, payment notifications, OTP (One-Time Password) verifications, and promotional campaigns by businesses across different sectors has all contributed to this.

• The telecommunications service providers segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Europe SMS firewall market is segmented by end user into telecommunications service providers, enterprises, government. Among these, the telecommunications service providers segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by applying their extensive operations and strong customer relationships to offer trustworthy and all-encompassing SMS firewall solutions. Their setup helps fast installation and customisation of security functions according to the customer's requirements.

• The SMS filtering segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on solution types, the Europe SMS firewall market is segmented into SMS filtering, SMS security, SMS routing. Among these, the SMS filtering segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is driven by its capacity to properly recognise and stop undesirable communications, which is why it is a must for telecoms that want to provide a secure user experience. This prevailing option provides different filtering techniques and keeps a vast repository of recognised dangers.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe SMS firewall market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                  

• Sinch
• Cellusys
• AdaptiveMobile Security
• Openmind Networks
• BICS
• AMD Telecom S.A
• Mitto
• Enea
• Infobip
• Deutsche Telekom
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

In February 2025, Deutsche Telekom announced that it would install a protective function for its own customers: An "SMS firewall". It is designed to protect recipients from malicious messages that could cause them to install malware or fall for scams.

Market Segment

This study forecasts revenue at the Europe, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Europe SMS firewall market based on the below-mentioned segments:

Europe SMS Firewall Market, By Deployment Model

• On-Premises
• Cloud-Based
• Hybrid

Europe SMS Firewall Market, By Application

• A2P Messaging
• P2A Messaging
• P2P Messaging

Europe SMS Firewall Market, By End User

• Telecommunications Service Providers
• Enterprises
• Government

Europe SMS Firewall Market, By Solution Types

• SMS Filtering
• SMS Security
• SMS Routing