Europe GPS Tracker Market Size, Share, and COVID-19 Impact Analysis, By Type (Covert GPS Tracker, Standalone Tracker, and Advanced Tracker), By Product (GPS Loggers, Personal GPS Trackers, and Real-Time GPS Trackers), By Vertical (Healthcare, Transportation & Logistics, Government & Defence, Oil & Gas, and Metals & Mining), and Europe GPS Tracker Market Insights Forecasts to 2035

• The Europe GPS Tracker Market Size Was Estimated at USD 1.25 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 17.2% from 2025 to 2035
• The Europe GPS Tracker Market Size is Expected to Reach USD 7.16 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The Europe GPS Tracker Market Size is Anticipated to Reach USD 7.16 Billion by 2035, Growing at a CAGR of 17.2% from 2025 to 2035. The market is driven by an increasing demand for advanced fleet management systems. These systems utilize sophisticated analytics tools to optimize routes, make instant decisions based on real-time traffic and weather data, predict maintenance needs, and deploy resources effectively.

Market Overview

A GPS tracker is an electronic apparatus that utilizes the Global Positioning System (GPS) to ascertain and either physically keep a record or wirelessly send its precise location either instantly or at designated times. The information regarding the position is generally transmitted to a mobile phone, a computer, or a monitoring system via cell networks, satellite communication, or Bluetooth.  For instance, it is used in tracking cars, buses, trucks, and motorcycles for safety and navigation purposes. Companies have also made use of tracking devices to oversee delivery vans, minimize fuel consumption, and raise productivity. Besides, the technology can be applied to keep track of expensive items such as machines, containers, or suitcase.

In June 2024, Monimoto, a technology company from Lithuania, unveiled the Monimoto, an innovative GPS tracker that will secure not only motorcycles but also ATVs, trailers, boat engines, and other valuables.

Due to the implementation of rules like the EU Mobility Package and tachograph directives, the transport operators will not have a choice but to adopt digital solutions such as GPS trackers for route compliance, driver monitoring, and working hour tracking beginning in October 2025. The GPS tracker market is experiencing trends that point towards digitalization, sustainability, and the adoption of artificial intelligence by the year 2025. The competitive landscape is being increasingly shaped by strategic alliances, allowing companies to come together in terms of resources and expertise for innovation.

Report Coverage

This research report categorizes the market for the Europe GPS tracker market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe GPS tracker market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe GPS tracker market.

Driving Factors

The GPS Tracker Market Size in Europe is driven by the logistics and fleet management industry is growing rapidly, and GPS trackers are playing an important role in such development by providing real-time vehicle monitoring, optimizing routes, and saving fuel. The government’s support towards the upgradation of public infrastructure, along with increased investment in IT. The advent of Industry 4.0 and manufacturing automation is making GPS-equipped asset tracking a must-have for monitoring mobile equipment as well as for proper inventory control across large industrial plants and warehouses.

Restraining Factors

The GPS Tracker Market Size in Europe is restrained due to internet fact that a high internet is a prerequisite for the effective tracking of assets that have been GPS integrated. The countries such as the US, the UK, and Japan have advanced Internet infrastructure, while some developing nations and remote areas still have poor connectivity. The amount of downtime has been decreased by as much as 30%. This has been the case, whereas the accuracy of forecasting has improved by 18%. Furthermore, operational costs have been cut by roughly 12%.

Market Segmentation

The Europe GPS Tracker Market share is categorised into type, product, and vertical.

• The standalone tracker segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Europe GPS Tracker Market Size is segmented by type into covert GPS tracker, standalone tracker, and advanced tracker. Among these, the standalone tracker segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the internal batteries that power the system, and it can function without the support of the vehicle systems. The technology has found its way into various areas such as logistics, personal safety, asset management, and wildlife monitoring due to its flexibility and installation ease. The United Kingdom's National Health Service in the year 2023 utilized the portability and long battery life of the standalone GPS wristbands to distribute more than 45000 units to dementia patients.

• The real-time GPS trackers segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on product, the Europe GPS tracker market is segmented into GPS loggers, personal GPS trackers, and real-time GPS trackers. Among these, the real-time GPS trackers segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is driven by various uses in optimizing logistics and improving personal security are the reasons for such popularity. The trackers provide real-time data transmission, allowing the users to get by the minute updates about the movement and changes in location.

• The healthcare segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Europe GPS Tracker Market Size is segmented by vertical into healthcare, transportation & logistics, government & defense, oil & gas, and metals & mining. Among these, the healthcare segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by the improvement of patient safety and the betterment of asset management are the main reasons for this transition. The segment is further bolstered by regulatory approvals, which not only secure but also elevate its dominant position in the market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe GPS tracker market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                                 

• TomTom
• TrackGPS by AROBS
• Tramigo Ltd
• Trackershop
• TrackerWay GPS
• Ruptela
• TruTrak Ltd
• Radius Telematics
• TG Tracking
• Trackstar Stolen Vehicle
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

In September 2025, TomTom, the location technology specialist, announced the launch of its new Automotive Navigation Application, a ready-to-use solution built on TomTom Orbis Maps with an intuitive User Interface layer added on top of TomTom’s enhanced Navigation SDK

In September 2025, Geotab, a global leader in connected vehicle solutions, announced that Geotab’s platform can now connect to Tesla vehicles.

In January 2025, Garmin announced a new Montana series, the Montana 710, Montana 710i and robust Montana 760i – to its collection of handheld GPS navigators.

Market Segment

This study forecasts revenue at the Europe, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Europe GPS Tracker Market based on the below-mentioned segments:

Europe GPS Tracker Market, By Type

• Covert GPS Tracker
• Standalone Tracker
• Advanced Tracker

Europe GPS Tracker Market, By Product

• GPS Loggers
• Personal GPS Trackers
• Real-Time GPS Trackers

Europe GPS Tracker Market, By Vertical

• Healthcare
• Transportation & Logistics
• Government & Defense
• Oil & Gas
• Metals & Mining