Europe Denim Jeans Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Cotton Denim, Stretch Denim, Raw Denim/Dry Denim, Crushed Denim, and Others), By Consumer Type (Men, Women, and Kids), By Distribution Channel (Direct Sales/B2B/Wholesale, E-Commerce, Specialty Store, Supermarket/Hypermarket, Convenience Stores, and Others), and By Price Range (Mid, Economy, and Premium), and Europe Denim Jeans Market Insights Forecasts to 2035

By Product Type, By Consumer Type, By Distribution Channel

• The Europe Denim Jeans Market Size Was Estimated at USD 25.38 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.9% from 2025 to 2035
• The Europe Denim Jeans Market Size is Expected to Reach USD 58.6 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the Europe Denim Jeans Market size is anticipated to reach USD 58.6 Billion by 2035, growing at a CAGR of 7.9% from 2025 to 2035. The market is driven by the increasing adoption of professional casuals for employment reasons. The increase in the number of women in the labor force has created ample growth opportunities for the market.

Market Overview

Denim is a durable textile of the twill family, usually made of cotton and characterized by a prominent diagonal stripe. Denim is an application of cotton twill fabric weaving. Apparel such as shirts, jackets, jeans, and so on are among the products made from denim. Demand is rising due to its versatility, durability, and easy-going nature in dressing from casual to semi-formal.

In terms of value, suppliers from developing nations made up 47.3% of all denim imports into the EU in 2022, whereas suppliers from other countries made up only 1.2% of the entire import value. In 2022, the value of EU imports of denim products from developing nations was €4.7 billion.

According to the Center for the Promotion of Imports from Developing Countries, European denim imports totalled €10.02 billion in 2022. The denim jeans industry is expected to increase in value from US$64.5 billion in 2022 to around US$95 billion by 2030, according to Statista, a German worldwide data and business intelligence platform.

The flagship stores in Amsterdam, Berlin, and, later this year, Los Angeles in July 2025, Guess Jeans is expanding internationally with the inauguration of its newest site in Tokyo. By 2030, government programs like the Dutch Denim Deal hope to generate one billion units with recycled content. More shop space is being secured by brands that prioritize organic cotton and water-saving technologies.

Report Coverage

This research report categorizes the market for the Europe denim jeans market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe denim jeans market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe denim jeans market.

Driving Factors

The denim jeans market in Europe is driven by eco-friendly production methods that consume less water and energy, along with unique denim textures, are being developed through the application of innovative techniques like laser finishing and AI-assisted design. The manufacturing of denim that is environmentally friendly is gradually being supported by government and industry initiatives, such as the EU’s focus on sustainable textile production and circular economy practices. Italy, being the center of high design and fine craftsmanship, enjoys a peculiar status in European denim. Italian denim has a reputation for its luxurious fabrics, masterful craftsmanship, and meticulous detail. Companies such as Diesel and Replay have taken the lead in the areas of fashion-forward design and impeccable craftsmanship.

Restraining Factors

The denim jeans market in Europe is restrained by the costly nature of implementing environmentally friendly manufacturing techniques, such as purchasing natural cotton or using water-efficient laser finishing machines, which can be a significant barrier, particularly for startups in the low-cost price range. In view of market and regulatory demands for greater transparency and eco-friendly practices, traditional denim production presents challenge due to environmental concerns such as elevated water and chemical consumption.

Market Segmentation

The Europe denim jeans market share is categorised into product type, consumer type, distribution channel, and price range.

• The cotton denim segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Europe denim jeans market is segmented by product type into cotton denim, stretch denim, raw denim/dry denim, crushed denim, and others. Among these, the cotton denim segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is driven by the market revenue share of 38.2% in 2024, due to its low price, strength, and widespread acceptance among different kinds of customers' tastes for adaptable and long-lasting clothing. Its long life span is the reason for its daily use and, therefore, the market domination to some extent.

• The men segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on consumer type, the Europe denim jeans market is segmented into men, women, and kids. Among these, the men segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by a revenue share of 52.3% in 2024; the men's segment led the market. This was due to men's broad preference for jeans due to their comfort, style, and adaptability in a variety of settings. Denim pants are a mainstay in men's wardrobes throughout Europe for their timeless charm and durability.

• The e-commerce segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Europe denim jeans market is segmented by distribution channel into direct sales/b2b/wholesale, e-commerce, specialty store, supermarket/hypermarket, convenience stores, and others. Among these, the e-commerce segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is driven by due to the simplicity and availability of online buying, which has completely changed the retail scene. The e-commerce segment held the greatest market revenue share in 2024 at 40.1%. Denim sales have increased dramatically throughout Europe as a result of the growth of internet stores and improved online shopping experiences.

• The mid segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on price range, the Europe denim jeans market is segmented into mid, economy, and premium. Among these, the mid segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by the market is forecasted to create a revenue share of 48.7% in 2024, thus drawing a large bunch of customers who are after the durability and fashion of jeans but do not want to pay much because of the nice quality and low price mix. Unconventional patterns and sustainability are the major attractions for the market by the likes of H&M and Zara.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe denim jeans market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                                

• Bestseller
• Pepe Jeans
• Keing SA
• Jeans World
• Inside Denim
• Evlox
• Denim Prive
• Capitan Denim
• Denim Deluxe GmbH
• Hiut Denim Co
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

In July 2025, Levi’s launched the second Oasis collection to celebrate the band’s reunion. It features classic band tees and authentic denim clothing inspired by the band’s signature style.

In April 2025, Dressmann hails the start of a new era in Europe as it launches online stores in Denmark, Austria and Germany.

Market Segment

This study forecasts revenue at the Europe, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Europe Denim Jeans Market based on the below-mentioned segments:

Europe Denim Jeans Market, By Product Type

• Cotton Denim
• Stretch Denim
• Raw Denim/Dry Denim
• Crushed Denim
• Others

Europe Denim Jeans Market, By Consumer Type

• Men
• Women
• Kids

Europe Denim Jeans Market, By Distribution Channel

• Direct Sales/B2B/Wholesale
• E-Commerce
• Specialty Store
• Supermarket/Hypermarket
• Convenience Stores
• Others

Europe Denim Jeans Market, By Price Range

• Mid
• Economy
• Premium