Global Cosmetics OEM and ODM Services Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Skincare, Haircare, Makeup, Fragrances, and Personal Care), By Distribution Channel (Offline and Online), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Cosmetics OEM and ODM Services Market Insights Forecasts to 2035

• The Global Cosmetics OEM and ODM Services Market Size Was Estimated at USD 45.3 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.33% from 2025 to 2035
• The Worldwide Cosmetics OEM and ODM Services Market Size is Expected to Reach USD 98.6 Billion by 2035
• Asia Pacific is expected to Grow the fastest during the forecast period.

According to a Research Report Published by Spherical Insights and Consulting, The Global Cosmetics OEM and ODM Services Market Size was valued at approximately USD 45.3 Billion in 2024 and is projected to Grow from USD 48.7 Billion in 2025 to around USD 98.6 Billion by 2035, with a compound annual growth rate (CAGR) of 7.33% from 2025 to 2035. Rising need for customised beauty products, quick innovation, cost-effective outsourcing, growing skincare trends, and growing customer preference for premium, customised formulations are all driving growth in the cosmetics OEM and ODM services market.

Global Cosmetics OEM and ODM Services Market Forecast and Revenue Outlook

• 2024 Market Size: USD 45.3 Billion
• 2035 Projected Market Size: USD 98.6 Billion
• CAGR (2025-2035): 7.33%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Market Overview

The cosmetics OEM and ODM services market refers to businesses that offer contract-based product development and manufacturing solutions, allowing beauty firms to design, customise, and launch cosmetics without owning production facilities. The cosmetics OEM and ODM service sector is rapidly expanding owing to demand for natural and organic formulations, and increased awareness of skincare and wellness. More and more brands are approaching their OEM and ODM suppliers for innovative, customized solutions that meet the changing demands of consumers. Each aspect of market growth, need for differentiated superior products, celebrity endorsements, and the effect of social media, plays a role in changing the cosmetics manufacturing, all aided by advances in technology such as artificial intelligence (AI), biotechnology and 3D printing, helping with efficacy, efficiency, and customization that cosmetic manufacturers are now adopting through outsourcing services. Furthermore, burgeoning middle-class populations and increasing disposable incomes in developing regions like the Asia Pacific and Latin America are driving up personal care spending and opening up profitable prospects. By providing design, formulation, and development expertise, Original Design Manufacturers (ODMs) play a crucial role in helping brands, particularly new entrants, differentiate and launch goods swiftly while concentrating on marketing and brand identity. The cosmetics sector is more competitive because of this cooperative concept. As independent businesses depend more and more on outsourced partners to develop, produce, and introduce distinctive products, the market for cosmetics OEM and ODM benefits from the growing demand for natural formulations and the expansion of e-commerce.

Key Market Insights

• North America is expected to account for the largest share in the Cosmetics OEM and ODM Services Market during the forecast period.
• In terms of product type, the skincare segment is projected to lead the Cosmetics OEM and ODM Services Market throughout the forecast period
• In terms of distribution channel, the offline segment captured the largest portion of the market

Cosmetics OEM and ODM Services Market Trends

• Growing interest in clean-label, organic, and natural cosmetic formulas.
• Expansion of independent beauty brands through OEM and ODM collaborations.
• Combining 3D printing, biotechnology, and artificial intelligence in the production of cosmetics.
• Demand for customised products is increasing due to growing e-commerce and digital marketing.
• Growing emphasis on environmentally friendly, sustainable formulas and packaging.

Report Coverage

This research report categorizes the cosmetics OEM and ODM services market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the cosmetics OEM and ODM services market. Recent market developments and competitive strategies, such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the cosmetics OEM and ODM services market.

Driving factors

The growing need for creative, customised beauty products that cater to a range of skin types and preferences is fuelling the cosmetics OEM and ODM market. Opportunities are further increased by the globalisation of beauty trends and the robust expansion of emerging countries, particularly in the Asia-Pacific. Adaptable producers are well-positioned for success as consumers' concerns about synthetic components lead to a growing desire for natural and organic formulations. Furthermore, independent businesses that depend on OEM and ODM partners for product development have been strengthened by the rise of e-commerce and digital marketing, which has promoted market diversification and accelerated innovation in the cosmetics sector.

Restraining Factor

The cosmetics OEM and ODM market is subject to significant limitations despite its development promises. The development and approval of products are complicated by the strict regulatory frameworks in various nations. To maintain compliance, manufacturers have to manage a complicated web of rules, which can take a lot of time and resources. Additionally, outsourcing product development raises intellectual property concerns for brands. Brands and their manufacturing partners must have strong agreements and mutual confidence in order to protect proprietary formulae and designs. This feature occasionally discourages brands from making the most of OEM and ODM services.

Market Segmentation 

The global cosmetics OEM and ODM services market is divided into product type and distribution channel.

Global Cosmetics OEM and ODM Services Market, By Product Type:

• The skincare segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on product type, the global cosmetics OEM and ODM services market is segmented into skincare, haircare, makeup, fragrances, and personal care. Among these, the skincare segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The rising consumer attention on keeping good skin and tackling specific skincare issues, including ageing, acne, and hyperpigmentation, has led to the skincare segment holding the biggest market share. The growing popularity of multi-step skincare regimes and the self-care trend are two further factors driving the need for skincare products. Products with natural and organic ingredients, anti-ageing qualities, and cutting-edge technology like retinol and hyaluronic acid are just a few examples of the sophisticated formulations that OEM and ODM service providers are constantly coming up with to meet these changing consumer demands.

The haircare segment in the cosmetics OEM and ODM services market is expected to grow at the fastest CAGR over the forecast period. Additionally, the haircare market is also growing rapidly, with consumers investing in products to support hair health and address issues, including dandruff, hair loss, and styling needs. The drive for more personalised solutions has prompted a wave of innovation in the haircare market, with OEM and ODM service providers developing products tailored to various hair types and issues. The introduction of innovative formulas and ingredients, such as colour-safe conditioners, sulfate-free shampoos, and hair growth serums, continues to help drive growth in the market, appealing to various segments of consumers.

Global Cosmetics OEM and ODM Services Market, By Distribution Channel:

• The offline segment accounted for the largest market share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on distribution channel, the global cosmetics OEM and ODM services market is segmented into online and offline. Among these, the offline segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Physical retail establishments, department stores, beauty salons, and speciality beauty shops are all included in the offline channel, which has historically been the most popular distribution method. Because customers frequently want to try and test items before making a purchase, physical retail continues to be an important channel for cosmetics sales despite the growing trend of e-commerce. To make sure that their products are properly sold and displayed in these actual retail settings, OEM and ODM service providers work in tandem with brands. The need for offline distribution channels is still being driven by the value of in-store interactions, tailored consultations, and sampling initiatives.

The online segment in the cosmetics OEM and ODM services market is expected to grow at the fastest CAGR over the forecast period. The emergence of digital influencers, social media marketing, and e-commerce platforms has completely changed how customers find and buy cosmetics. Customers are increasingly turning to online channels due to the ease of online purchasing, the abundance of products available, and the affordable prices. Creating items that are optimised for online sales, such as appealing packaging, educational product descriptions, and captivating digital content, is a growing priority for OEM and ODM service providers.

Regional Segment Analysis of the Global Cosmetics OEM and ODM Services Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America Cosmetics OEM and ODM Services Market Trends

North America is expected to hold the largest share in 2024 for the global cosmetics OEM and ODM services market over the forecast period.

North America is expected to grow at the largest CAGR in the cosmetics OEM and ODM services market during the forecast period. Growing awareness of skincare and wellbeing, as well as the growing popularity of clean beauty and organic goods, are the main drivers of the region's growth. The industry is expanding as a result of the existence of well-known cosmetics companies as well as the expanding impact of digital marketing and social media. In order to satisfy changing consumer tastes, brands are working with OEM and ODM service providers in response to the demand for creative and superior cosmetics. It is anticipated that the North American market will expand gradually, with the US contributing significantly.

U.S. Cosmetics OEM and ODM Services Market Trends

The market for cosmetics OEM and ODM services in the U.S. is being influenced by the growing need for personalized, natural, and organic beauty products, as consumers' prioritization of wellness and clean ingredients. The growth of indie beauty brands, supported by e-commerce and digital marketing, is contributing to this reliance on outsourcing. Also, technological innovations such as AI, biotechnology, and sustainable packaging trends are improving the product development process, increasing competition, and providing a market growth boost throughout the U.S. cosmetics industry.

Asia Pacific Cosmetics OEM and ODM Services Market Trends

Asia Pacific is expected to grow at the fastest CAGR in the cosmetics OEM and ODM services market during the forecast period. Asia Pacific, led by nations like China, Japan, and South Korea, is anticipated to have the biggest market share. These nations are important centres for the production and development of cosmetics, and OEM and ODM service providers are widely distributed there. The growing disposable incomes and shifting consumer ideals of attractiveness are contributing factors to the region's rise. The market is growing as a result of the rising demand for K-beauty and J-beauty products.

Europe Cosmetics OEM and ODM Services Market Trends

The area is renowned for its extensive history and customs in perfumes and cosmetics, which place a high value on creativity and quality. The European market is expanding as a result of rising consumer demand for eco-friendly and sustainable cosmetics. The region's consumers are looking for items with natural ingredients and ethical sourcing methods more and more. The existence of well-known beauty brands and the growing popularity of private labelling are two more factors supporting the market's growth. A consistent growth rate is anticipated throughout Europe, with an emphasis on high-end and specialised beauty items.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global cosmetics OEM and ODM services market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Worldwide Top Key Players in The Cosmetics OEM and ODM Services Market Include

• Kolmar Korea Co., Ltd.
• Cosmax Inc.
• Intercos Group
• Nox Bellow Cosmetics Co., Ltd.
• BioTruly Company Limited
• Nihon Kolmar Co., Ltd.
• Cosmo Beauty Co., Ltd.
• Chromavis S.p.A.
• Ancorotti Cosmetics S.r.l.
• Toyo Beauty Co., Ltd.
• Schwan-STABILO Cosmetics GmbH & Co. KG
• Fareva Group
• HCT Group
• Cosmecca Korea Co., Ltd.
• Tokiwa Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent development

• In February 2025, Amorepacific launched IOPELAB, a personalized skincare line that allows consumers to create customized products based on their skin type and concerns. This launch strengthens the company’s position in the personalized beauty segment and drives innovation in OEM/ODM solutions.

• In March 2024, Dow introduced bio-based, biodegradable cosmetic ingredients at in-cosmetics Asia 2024. This strategic development emphasizes sustainable and eco-friendly formulations, supporting OEM and ODM partners in meeting growing consumer demand for green beauty products.

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the cosmetics OEM and ODM services market based on the following segments:

Global Cosmetics OEM and ODM Services Market, By Product Type

• Skincare
• Haircare
• Makeup
• Fragrances
• Personal Care

Global Cosmetics OEM and ODM Services Market, By Distribution Channel

• Online
• Offline

Global Cosmetics OEM and ODM Services Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa