Global Cosmetic Wipes Market Size, Share, and COVID-19 Impact Analysis, By Product (Cosmetic Wet Wipes and Cosmetic Dry Wipes), By Material Use (Absorbent Cotton and Non-woven Fabric), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Cosmetic Wipes Market Insights Forecasts to 2035

• The Global Cosmetic Wipes Market Size Was Estimated at USD 635.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 3.82% from 2025 to 2035
• The Worldwide Cosmetic Wipes Market Size is Expected to Reach USD 960.5 Million by 2035
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Cosmetic Wipes Market Size was worth around USD 635.7 Million in 2024 and is Predicted to Grow to around USD 960.5 Million by 2035 with a Compound Annual Growth rate (CAGR) of 3.82% from 2025 to 2035. Consumer increasing need for personal care products, along with increasing e-commerce sales, is driving the cosmetic wipes market globally.

Market Overview

The cosmetic wipes market refers to the market emphasizing the production and sale of pre-moistened cloths used for various cosmetic and personal care purposes, including makeup removal, cleansing, and refreshing the skin. Cosmetic wipes are popularly used as tissues for face cleansing purposes as they are pocket-friendly and easy to use. There is an increasing awareness about these face cleansing products, due to their anti-aging properties. Further, the changing consumer prioritization towards eco-friendly products is propelling the market growth for cosmetic wipes. Fragrance innovations in the product formulation are being designed to address diverse cultural preferences, with therapeutic benefits, inspired by aromatherapy for alleviating stress and improving mood. Further, the integration of advanced features, including antibacterial properties and skin-friendly formulations for enhancing the appeal of wipes, is driving cosmetic wipes demand with an increasing hygiene awareness globally. There is an increasing emphasis on manufacturing natural makeup removal wipes with low chemical content, with an increasing demand for moisturizing cosmetic wipes, exfoliating wipes, and non-woven fabric cosmetic wipes.

Report Coverage

This research report categorizes the cosmetic wipes market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the cosmetic wipes market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the cosmetic wipes market.

Driving Factors

An increasing consumer consciousness about their appearance, driving the beauty and personal care products market, thereby contributing to the escalating cosmetic wipes market. Major cosmetic brands are utilizing social media platforms for marketing and as a sales channel, opening up new avenues for consumer engagement and sales, especially among young demographics. Thus, the rise of social commerce in the cosmetic industry contributes to promoting the market growth of cosmetic wipes. Further, the trend towards organic wipes that are made from biodegradable and eco-friendly materials, aligning with an increasing consciousness towards sustainability & environmental preservation, is promoting the cosmetic wipes market growth.  

Restraining Factors

The limited product adoption due to skin health risks associated with the chemical ingredients in cosmetic wipes is challenging the market growth. Further, the availability of alternative products and supply chain disruption of products’ raw materials are restraining the cosmetic wipes market.

Market Segmentation

The cosmetic wipes market share is classified into product and material use.

• The cosmetic wet wipes segment dominated the cosmetic wipes market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product, the cosmetic wipes market is divided into cosmetic wet wipes and cosmetic dry wipes. Among these, the cosmetic wet wipes segment dominated the cosmetic wipes market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Wet wipes are effective in removing dirt, oil, and makeup from the skin as they are designed to clean thoroughly, leaving skin refreshed and rejuvenated. Consumer preference towards reusable and biodegradable cosmetic products leads to promoting the market growth in the cosmetic wet wipes segment.

• The non-woven fabric segment dominated the market with a major market share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the material use, the cosmetic wipes market is divided into absorbent cotton and non-woven fabric. Among these, the non-woven fabric segment dominated the cosmetic wipes market in 2024 and is anticipated to grow at a significant CAGR during the forecast period. An increasing concern regarding plastic waste and demand for sustainable packaging solutions is driving preference for non-woven fabric wipes. Further, the durability, cost-effectiveness, and suitability of mass-market consumption of non-woven fabric wipes are driving the cosmetic wipes market.

Regional Segment Analysis of the Cosmetic Wipes Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Europe is anticipated to hold the largest share of the cosmetic wipes market over the predicted timeframe.

Europe is anticipated to hold the largest share of the cosmetic wipes market over the predicted timeframe. An increasing trend towards beauty and personal care products among both men and women, along with growing concerns regarding constant air pollution, is driving the market demand for cosmetic wipes. With the growing urbanization, infrastructure advancements, and increasing health consciousness among consumers are contributing to propel the market growth. Further, an increasing sales of cosmetic products, along with an upsurging emphasis on the development of organic and natural care wipes, is boosting the market.

Asia Pacific is expected to grow at a rapid CAGR in the cosmetic wipes market during the forecast period. An evolving consumer lifestyle, heightened hygiene awareness, and advancements in product innovation are all factors that are propelling the cosmetic wipes market. The significant investments in research and development activities, along with an upsurge in emphasis on developing wipes with specialty fibers with improved durability, are promoting the market growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the cosmetic wipes market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Procter & Gamble
• Johnson & Johnson
• Kimberly Clark
• Nice-Pak Products
• Rockline Industries
• Albaad Massuot
• Beiersdorf
• Lenzing
• Diamond Wipes International
• Essity
• Procotech Limited
• Unilever
• Nox Bellcow Cosmetics
• Kao
• Pigeon
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In September 2022, the consumer Product Division of Ginni Filaments Ltd., the India-based multi-locational company engaged in the manufacturing of cotton yarn, knitted fabric, nonwoven fabric, garments, wipes, and liquid cosmetics, would commence production at its new state-of-the-art wet wipes facility.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the cosmetic wipes market based on the below-mentioned segments: 

Global Cosmetic Wipes Market, By Product

• Cosmetic Wet Wipes
• Cosmetic Dry Wipes

Global Cosmetic Wipes Market, By Material Use

• Absorbent Cotton
• Non-woven Fabric

Global Cosmetic Wipes Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa