Global Cookies Market Size, Share, and COVID-19 Impact Analysis, By Type (Refrigerated Cookies, Icebox Cookies, Drop Cookies, Bar Cookies, Molded Cookies, Fried Cookies, No-Bake Cookies, Rolled Cookies, Sandwich Cookies), By Packaging Type (Flexible, Rigid, Others), By Distribution Channel (Offline, Online), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033

Industry: Food & Beverages


Global Cookies Market Insights Forecasts to 2033

  • The Global Cookies Market Size was Valued at USD 27.08 Billion in 2023.
  • The Market Size is Growing at a CAGR of 6.9% from 2023 to 2033.
  • The Worldwide Cookies Market Size is Expected to Reach USD 52.98 Billion by 2033.
  • North America is Expected to Grow the fastest during the forecast period.

Global Cookies Market

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The Global Cookies Market Size is Anticipated to Exceed USD 52.98 Billion by 2033, Growing at a CAGR of 6.9% from 2023 to 2033.


Market Overview

A cookie is a type of baked food that is typically small, flat, and sweet. Cookies are usually made from dough consisting of flour, sugar, and some type of fat, such as butter or oil. They may also contain additional ingredients such as chocolate chips, nuts, oats, or dried fruits. The market includes a wide range of cookie flavors and forms. Cookies include a variety of nutrients, including vitamins, minerals, and fats. The global cookies market is predicted to grow as a result of growing cookie styles and trends, as well as attractive cookie packaging from diverse producers. The range of cookie flavors, which include oats, raisins, almonds, and chocolate, has raised consumer demand for cookies. People now enjoy eating cookies as snacks because of their increasing nutritional value. In addition, consumers' desire for fresh handmade cookies has increased as they become more conscious of the ingredients present in the products, which promotes their preference toward fresh bakery goods. The primary factor for the rise in the adoption of these fresh and unprocessed foodstuffs is raising awareness of the clarity of the ingredients used. All of these factors result in the global cookies market's continued growth during the forecast period.


Report Coverage

This research report categorizes the market for the global cookies market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global cookies market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global cookies market.


Global Cookies Market Report Coverage

Report CoverageDetails
Base Year:2023
Market Size in 2023:USD 27.08 Billion
Forecast Period:2023-2033
Forecast Period CAGR 2023-2033 :6.9%
2033 Value Projection:USD 52.98 Billion
Historical Data for:2019-2022
No. of Pages:200
Tables, Charts & Figures:110
Segments covered:By Type, By Packaging Type, By Distribution Channel
Companies covered::Bahlsen GmbH & Co. KG, Dali Food Group Co. Ltd., Haas Food Equipment GmbH, Danone S.A., McKee Foods Corporation, Parle Products Pvt. Ltd., Britannia Industries Limited, ITC Limited, Lotus Bakeries NV, The Hershey Company, MARS Inc., United Biscuits (UK) Limited, Burton's Biscuit Company, Arnott's Biscuits Holdings Pty Limited, Griesson - de Beukelaer GmbH & Co. KG, and Others Key Vendors
Pitfalls & Challenges:Covid-19 Empact, Challenges, Growth, Analysis.

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Driving Factors

Continuous improvement in flavors, ingredients, and formulas attracts consumers seeking unique and different tastes, propelling market expansion. Premium ingredients, novel tastes, and functional additives, such as cookies with extra protein or fiber, are driving growth in the business. Furthermore, the popularity of convenient snack options like cookies can be attributed to busy schedules and on-the-go consumption habits. Convenient forms, single-serve packaging, and portability all contribute to industry growth. However, key competitors in the cookies industry, including HUL, ITC, Patanjali, and others, widely use public relations, CSR initiatives, and online marketing to raise brand awareness and attract customers. These companies primarily offer cookies as a nutritious and healthy food, which drives demand for the cookie market. Cookies are readily available, inexpensive, and nutritional, as well as a bigger distribution channel, all contribute to the cookies market's rapid growth. Additionally, the rising number of tea and coffee shops fuels cookie consumption and is a major driver of industry growth.


Restraining Factors

While people become more aware of the risks connected with diabetes, overweight, and other lifestyle diseases, they may limit their cookie consumption, particularly if the cookies are high in sugar, fat, or calories. Moreover, regulations governing food labeling, contents, and nutritional claims could have an impact on the production and promotion of cookies, particularly those with artificial additives or high sugar/fat content.


Market Segmentation

The global cookies market share is classified into type, packaging type, and distribution channel.

  • The bar cookies segment is expected to hold the largest share of the global cookies market during the forecast period.   

Based on the type, the global cookies market is categorized into refrigerated cookies, icebox cookies, drop cookies, bar cookies, molded cookies, fried cookies, no-bake cookies, rolled cookies, and sandwich cookies. Among these, the bar cookies segment is expected to hold the largest share of the global cookies market during the forecast period. The key driving force behind the market is the growing popularity of these products because of the many health advantages they give, such as improved blood circulation and cardiac health. The bar cookies are practical, simple to pack and store, and have an extended shelf-life.  However, bar cookies, consisting of popular kinds such as chocolate chip and oatmeal raisin, are the most frequently eaten form of cookie and hence hold the largest market share.


  • The rigid segment is expected to grow at the fastest CAGR during the forecast period.   

Based on the packaging type, the global cookies market is categorized into flexible, rigid, and others. Among these, the rigid segment is expected to grow at the fastest CAGR during the forecast period. The rigid packaging type for cookie products is predicted to rise at a faster pace due to the increased usage of plastic-free materials, paper, cardboard, and other raw materials in rigid packaging production. In addition, many producers prefer rigid packaging because it protects the cookies and helps them retain their freshness, shape, and texture. This type of packaging is also easily stackable and storage-friendly, making it excellent for transportation and distribution.


  • The offline segment is expected to hold a significant share of the global cookies market during the forecast period.

Based on the distribution channel, the global cookies market is categorized into offline and online. Among these, the offline segment is expected to hold a significant share of the global cookies market during the forecast period. The growing prominence of offline distribution channels can be attributed to the accessibility of access and purchase for consumers. Supermarkets and hypermarkets, for example, have a huge selection of products and high consumer traffic, making it simple for consumers to purchase cookies alongside other supplies.


Regional Segment Analysis of the Global Cookies Market

  • North America (U.S., Canada, Mexico) 
  • Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Rest of APAC)
  • South America (Brazil and the Rest of South America) 
  • The Middle East and Africa (UAE, South Africa, Rest of MEA)


Europe is anticipated to hold the largest share of the global cookies market over the predicted timeframe.


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Europe is projected to hold the largest share of the global cookies market over the forecast period. According to Chocolate Biscuit and Confectionery of Europe (CAOBISCO), over 2 million tonnes of the region's confectionery manufacturing are shipped outside the European Union each year. Gluten-free cookies are also in high demand as lactose intolerance and other nutritional disorders are becoming more prevalent in affluent European countries. Additionally, bulk cookie production and exports of brand-name cookies to other nations. Consumer lifestyle changes and increased awareness of health are driving demand for better and more organic cookie options. Further, the German cookies market had the biggest market share, while the UK cookies market was the fastest-growing in the European region.


North America is expected to grow at the fastest CAGR growth of the global cookies market during the forecast period. The growing concerns about poor diet, obesity, and other health issues, a growing proportion of Americans are selecting healthier food options. This factor has boosted the market share of healthy cookies in the region, particularly in the United States. The growing need for convenience foods, consumers' high spending power, and the existence of large market participants are all essential factors fueling the growth of the North American cookie industry. Furthermore, the region has a large e-commerce sector, which is boosting online cookie sales.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global cookies market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Bahlsen GmbH & Co. KG
  • Dali Food Group Co. Ltd.
  • Haas Food Equipment GmbH
  • Danone S.A.
  • McKee Foods Corporation
  • Parle Products Pvt. Ltd.
  • Britannia Industries Limited
  • ITC Limited
  • Lotus Bakeries NV
  • The Hershey Company
  • MARS Inc.
  • United Biscuits (UK) Limited
  • Burton's Biscuit Company
  • Arnott's Biscuits Holdings Pty Limited
  • Griesson - de Beukelaer GmbH & Co. KG
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In September 2023, Technology Colossus IBM announced that it would expand its relationship with biscuit manufacturer Parle Products as part of its digital transformation strategy. At the Think 2023 event in Mumbai, IBM said that its partnership with Parle had used cloud and artificial intelligence (AI) for business solutions to reduce sourcing costs, improve sales forecast precision, decrease the service cost, and optimize overall IT infrastructure.


  • In May 2023, ITC Foods' Sunfeast Farmlite line now includes its first millet cookies. Earlier this year, ITC launched a dedicated action called 'ITC Mission Millet,' which is supported by an effective three-pillar model that includes developing a 'good-for-you' product portfolio, implementing sustainable farming systems, and raising consumer awareness of the benefits of millets.


Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global cookies market based on the below-mentioned segments: 


Global Cookies Market, By Type

  • Refrigerated Cookies
  • Ice Box Cookies
  • Drop Cookies
  • Bar Cookies
  • Molded Cookies
  • Fried Cookies
  • No-Bake Cookies
  • Rolled Cookies
  • Sandwich Cookies


Global Cookies Market, By Packaging Type

  • Flexible
  • Rigid
  • Others


Global Cookies Market, By Distribution Channel

  • Offline
  • Online


Global Cookies Market, By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa


Frequently Asked Questions (FAQ)

  • 1. What is the CAGR of the global cookies market over the forecast period?
    The global cookies market is projected to expand at a CAGR of 6.9% during the forecast period.
  • 2. What is the projected market size & growth rate of the global cookies market?
    The global cookies market was valued at USD 27.08 Billion in 2023 and is projected to reach USD 52.98 Billion by 2033, growing at a CAGR of 6.9% from 2023 to 2033.
  • 3. Which region is expected to hold the highest share in the global cookies market?
    The Europe region is expected to hold the highest share of the global cookies market.

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