China Smart Labels Market Size, Share, And COVID-19 Impact Analysis, By Technology (EAS Labels, RFID Labels, Sensing Labels, Near Field Communication Tags, And Others), By Component (Transceivers, Memories, Batteries, Microprocessors, And Others), By Application (Retail Inventory, Perishable Goods, Electronic & IT Assets, Equipment, Pallets Tracking, And Others), By End Use (Automotive, Retail & Fast Moving Consumer Goods, Healthcare & Pharmaceutical, Logistic, Manufacturing, And Others), And China Smart Labels Market Insights, Industry Trend, Forecasts to 2035.

China Smart Labels Market Insights Forecasts to 2035

• China Smart Labels Market Size 2024: USD 236.4 Mn
• China Smart Labels Market Size 2035:  USD 512.9 Mn
• China Smart Labels Market CAGR 2024: 7.3%
• China Smart Labels Market Segments: Technology, Component, Application, and End Use

Market Segmentation

The China Smart Labels Market is segmented by Technology, Component, Application, and End Use.

By Technology:

The market is segmented into EAS labels, RFID labels, sensing labels, near field communication (NFC) tags, and others. Among these, the RFID labels segment dominated the market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. Factors such as enhanced inventory and supply chain efficiency, automatic data capture, and widespread adoption across retail, logistics, and FMCG sectors drive this dominance. RFID labels offer unmatched efficiency in tracking products from warehouse to shelf and enable synchronized record-keeping, leading to increased investment beyond initial pilot stages.

By Component:

Based on components, the market is segmented into transceivers, memories, batteries, microprocessors, and others. The batteries segment dominated the market share in 2024 and is projected to grow at a significant CAGR during the forecast period. This dominance is attributed to batteries providing essential power for active smart label components, including sensors and processors, enabling continuous data transmission and monitoring. Reliable power supply ensures uninterrupted tracking, authentication, and inventory management across retail, logistics, and healthcare sectors.

By Application:

The market is segmented into retail inventory, perishable goods, electronic & IT assets, equipment, pallet tracking, and others. The retail inventory segment held the largest share in 2024 and is anticipated to grow at a strong CAGR during the forecast period. The dominance of this segment is driven by massive e-commerce growth, increasing demand for real-time stock visibility, omnichannel retail requirements, and the need for anti-theft measures. RFID technology plays a crucial role in improving tracking accuracy and operational efficiency across supply chains and retail stores.

By End Use:

Based on end use, the market is segmented into automotive, retail & fast-moving consumer goods (FMCG), healthcare & pharmaceutical, logistics, manufacturing, and others. Among these, the retail & fast-moving consumer goods segment dominated the market share in 2024 and is expected to grow at a notable CAGR during the forecast period. This growth is driven by rapid e-commerce expansion, rising consumer demand for product transparency, strong anti-counterfeiting requirements, and the need for efficient supply chain operations, with widespread adoption of RFID and NFC technologies for product authentication and consumer engagement.

Competitive Analysis

The report provides a comprehensive analysis of key organizations operating in the China smart labels market, along with a comparative evaluation based on product offerings, business overviews, geographic presence, corporate strategies, segment-wise market share, and SWOT analysis. It also includes an in-depth assessment of recent developments, such as product launches, technological innovations, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other strategic initiatives. This detailed evaluation enables a clear understanding of the competitive landscape and overall market competition.

Top Key Companies in the China Smart Labels Market:

• Avery Dennison
• CCL Industries Inc.
• Zebra Technologies Corp.
• Honeywell International Inc.
• SATO Holdings Corp.
• 3M Company
• Checkpoint Systems Inc.
• Alien Technology LLC
• Invengo Information Technology Co., Ltd.
• OPRFID Technologies
• Shenzhen Freshlabel Systems Co., Ltd.
• SML Group Limited
• Muehlbauer Holding AG
• Others

Recent Developments in the China Smart Labels Market

In December 2025, Hybrid Software Helix Company’s SmartDFE (Digital Front End) technology—which drives high-speed inkjet presses for labels and packaging—won a Label Industry China Award for innovation at the Labelexpo Asia exhibition. This achievement highlights its successful application within China’s printing and labeling sector, with specific recognition of its collaboration with Zhejiang Weigang Technology Co.

In September 2025, China implemented the Measures for the Labeling of Artificial Intelligence-Generated and Synthetic Content, mandating clear identification of AI-generated text, images, audio, and video across digital platforms. This regulatory development is expected to influence labeling standards and transparency requirements across multiple industries.

Key Target Audience

• Market Players
• Investors
• End Users
• Government Authorities
• Consulting and Research Firms
• Venture Capitalists
• Value-Added Resellers (VARs)

Market Segmentation

This study forecasts revenue for the China smart labels market at the national, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the market based on the following criteria:

China Smart Labels Market, By Technology

• EAS Labels
• RFID Labels
• Sensing Labels
• Near Field Communication (NFC) Tags
• Others

China Smart Labels Market, By Component

• Transceivers
• Memories
• Batteries
• Microprocessors
• Others

China Smart Labels Market, By Application

• Retail Inventory
• Perishable Goods
• Electronic & IT Assets
• Equipment
• Pallet Tracking
• Others

China Smart Labels Market, By End Use

• Automotive
• Retail & Fast-Moving Consumer Goods (FMCG)
• Healthcare & Pharmaceutical
• Logistics
• Manufacturing
• Others