China Lingerie Market Size, Share, By Product Type (Bras, Knickers & Panties, Loungewear, Shapewear, and Others), By Sales Channel (Online, Hypermarkets and Supermarkets, Specialty Stores, and Others), and China Lingerie Market Insights, Industry Trend, Forecasts to 2035

China Lingerie Market Insights Forecasts to 2035

• China Lingerie Market Size 2024: USD 21.23 Bn
• China Lingerie Market Size 2035: USD 38.67 Bn
• China Lingerie Market CAGR: 5.6%
• China Lingerie Market Segments: Product Type and Sales Channel

The design, manufacture, distribution, and sale of intimate clothing, such as bras, underwear, shapewear, and loungewear, are all included in the China lingerie market. These products cater to the functional and fashionable needs of consumers of all ages. The industry, which has its roots in the production of textiles and clothing, has developed into a vibrant fashion sector propelled by urbanization, growing disposable incomes, an increasing focus on comfort and individuality, and the expansion of retail channels. The market for womens lingerie has grown significantly in recent years due to consumers growing preference for both fit and style.

Government programs that indirectly boost the lingerie market are in line with more general strategies meant to boost domestic demand, promote innovation, and develop Chinas textile and garment sector. Fashion categories, including intimate apparel, benefit from national plans like the Dual Circulation Strategy, which increase domestic demand and decrease dependency on imports. Commerce and textile authorities regulatory frameworks promote a healthier retail environment for lingerie brands by standardizing market practices and enhancing consumer rights.

With digital solutions like virtual fitting rooms, AI driven size recommendation tools, and data analytics enhancing online shopping experiences and lowering return rates, technological advancement is progressively reshaping the business. Smart production technologies, such as automated cutting, AI assisted pattern design, and breakthroughs in functional fabrics, are helping manufacturers provide better, more comfortable, and performance oriented products to satisfy a wide range of consumer demands.

Market Dynamics of the China Lingerie Market:

Due to changing consumer lifestyles, rising disposable incomes, and growing awareness of fashion and personal comfort, the Chinese lingerie business is steadily expanding. The need for practical yet fashionable lingerie goods has increased due to rapid urbanization and the increasing number of women entering the workforce. Additionally, shifting societal perspectives on body acceptance and self expression, together with the impact of social media and celebrity endorsements, are pushing customers to investigate high end, personalized, and stylish intimate apparel.

Despite these encouraging factors, the market is constrained in a number of ways. Price pressure and lower profit margins are the results of fierce competition between domestic and foreign brands. Additionally, the presence of counterfeit goods, inconsistent quality, and differences in sizing standards can all have a detrimental effect on consumer pleasure and brand trust. Manufacturers and suppliers operating in the market face additional obstacles due to economic instability and price changes for raw materials.

However, there are a lot of potential prospects in the Chinese lingerie business. New product opportunities are being created by the growing demand for loungewear, athleisure inspired lingerie, and shapewear. Opportunities for innovation are presented by consumers' growing preference for eco friendly, skin friendly, and technologically advanced textiles. Furthermore, it is anticipated that the industry would have significant long-term development potential due to the ongoing expansion of online shopping, data-driven customisation, and penetration into lower-tier cities.

Market Segmentation

The China lingerie market share is classified into product type and sales channel.

By Product Type:

Based on product type, the China lingerie market is divided into bras, knickers  panties, loungewear, shapewear, and others. Among these, the bras segment accounted for the largest market share in 2024 and is expected to grow at a significant rate of CAGR during the projected period. This dominance is driven by a broad range of product choices that satisfy different comfort, support, and fashion requirements, regular replacement cycles, and steady demand across age groups. Furthermore, increased consumer awareness regarding fit and quality, together with continual product innovation and premiumization, is likely to boost the segment’s expansion at a remarkable rate during the projection period.

By Sales Channel:

The China lingerie market is classified by sales type into online, hypermarkets and supermarkets, specialty stores, and others. Among these, the online segment dominated the market share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Supported by the quick expansion of e commerce sites, rising smartphone adoption, and changing consumer tastes in favour of discreet shopping, greater product range, and ease of use.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the China lingerie market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in the China Lingerie Market:

• Cosmo Lady (China) Holdings Company Limited
• Aimer Group
• Embry Holdings Limited
• Victoria’s Secret & Co.
• Yancheng International Women’s Fashion Co., Ltd.
• 6IXTY 8IGHT LIMITED
• Wacoal (China) Fashion Co., Ltd.
• Etam Group
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the China, regional, and country levels from 2020 to 2035. Spherical Insights  has segmented the Chinese lingerie market based on the following segments:

China Lingerie Market, By Product Type

• Bras
• Knickers & Panties
• Loungewear
• Shapewear
• Others

China Lingerie Market, By Sales Channel

• Online
• Hypermarkets and Supermarkets
• Specialty Stores
• Others