China Gin Market Size, Share, and COVID-19 Impact Analysis, By Type (London Dry Gin, Old Tom Gin, Plymouth Gin, Others), By Price Point (Standard, Premium, luxury), By Distribution Channel (On-trade, Off-trade) and China Gin Market Insights, Industry Trend, Forecasts to 2035

China Gin Market Insights Forecasts to 2035

• The China Gin Market Size Was Estimated at USD 0.98 billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.08% from 2025 to 2035
• The China Gin Market Size is Expected to Reach USD 2.08 billion by 2035

According to a research report published by Spherical Insights & Consulting, The China Gin Market Size is anticipated to reach USD 0.98 Billion by 2035, growing at a CAGR of 7.08% from 2025 to 2035. The China gin market has been growing rapidly, due to premiumization, an increase in cocktail culture, and greater interest in Western-style living. The major cities like Shanghai and Beijing are helping to drive demand for gin through their trendy bar scenes, as well as through social media influence. In international brands including Pernod Ricard and Diageo are making large investments in the country, and local craft distilleries are becoming popular with some success.

Market Overview

The China gin market is growing steadily driven by the change in consumer preferences towards premium and international style spirits. The product is an alcoholic drink made by the process of distillation and is mainly flavored with juniper berries. It is also infused with other botanicals like herbs and citrus peels. The product is marketed in China as a fashionable alternative to traditional high-strength drinks like Baijiu, particularly among the younger consumers. In cities like Shanghai and Beijing drive demand, with global players such as Diageo and Pernod Ricard expanding their presence.

The government policies for the spirits industry are cantered on the production, quality, labelling, and advertising of alcoholic beverages. Though there are no specific policies for the gin industry, the imported and domestic spirits are required to comply with the food safety and taxation policies of China, which impact the pricing of the products. In the last few years, they have been a focus on developing premium domestic products, thereby indirectly supporting the craft gin industry.

The innovation in China is become a significant contributor to the growth of the industry in the coming years. The international companies like Diageo and Pernod Ricard, as well as new entrants in the domestic industry are launching products inspired by local flavors, thereby catering to the tastes of the Chinese consumers. In the coming years, there are opportunities in premiumization, innovation in flavors, second-tier cities, and cocktail culture, thereby creating a growth opportunity for the gin industry in the Chinese market.

Report Coverage

This research report categorizes the market for the China gin market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the China gin market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the China gin market.

Driving Factors

The Chinese gin market has been growing rapidly, due to the increasing demand for premium and craft gin. This can be attributed to the growing demand for small-batch and imported gins, which represent the new lifestyle and status symbol for consumers. In addition, the night economy in Shanghai and Chengdu has been thriving, which has boosted the consumption of gin for cocktail consumption. The gin has been growing due to its lighter style, which has become popular with the growing number of young adults who are health conscious. moreover, the rise of e-commerce has improved the accessibility of gin, while the gifting culture has also boosted the consumption of gin. Moreover, the RTD gin beverages market has also expanded the gin market, which has attracted the attention of more consumers.

Restraining Factors

The Chinese gin market faces some restraining factors, such as the high tax imposed on imported goods makes it difficult for people to purchase gin, and the advertising policies are very strict. In the health and wellness movement has declined the sale of alcohol, and gin is only popular in major cities and has low awareness in other cities. The economy is slowing down, and gin has a tough time competing with other traditional spirits like baijiu, which have a large following.

Market Segmentation

The China gin market share is categorized into type, price point, and distribution Channel.

• The London dry gin segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The China gin market is segmented by type into London dry gin, old tom gin, plymouth gin, and others. Among these, the London dry gin segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. It is because of traditional and unique taste, which is enjoyed by traditional and modern consumers. The robust taste of juniper berries is widely appreciated and can be used to make a variety of cocktails, hence the preferred choice in most establishments. Being an international and premium gin, it is widely recognized and promoted by most manufacturers, and it is in high demand in cosmopolitan cities.

• The premium segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. 

The China gin market is segmented by price point into standard, premium, and luxury. Among these, the premium segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. It is because of the increasing importance of quality, craftsmanship, and luxury consumers in urban cities. Among the young professionals and cocktail drinkers, small batch, imported, and craft gins are the most popular choices because of better flavor and mixability. Such a premium gin drink would be suitable for the lifestyle, status, and experience-based consumption behavior of the beverage.

• The on-trade segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. 

The China gin market is segmented by distribution Channel into on-trade and off-trade. Among these, the on-trade segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. It is because of the bars, restaurants, and hotels are the main channels through which consumers are first introduced to the spirit. The popularity of cocktail culture and mixology is also an important driver for the on-trade channel, particularly in cities like Shanghai and Beijing.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the China gin market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Diageo
• Pernod Ricard
• Bacardi Limited
• William Grant & Sons
• Porcelain Gin
• Julu Jin
• Peddlers Gin
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent News

In Nov 2025: French gin producer Maison Mirabeau has officially launched its Mirabeau Dry Rosé Gin in China, partnering with Brinkman Beverages to expand distribution across urban bars and retail channels, strengthening its presence in the country’s growing premium gin market

Market Segment

This study forecasts revenue at the China, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the China gin market based on the below-mentioned segments.

The China gin market, By Type

• London Dry Gin
• Old Tom Gin
• Plymouth Gin
• Others

The China gin market, By Price Point

• Standard
• Premium
• luxury

The China gin market, By Distribution Channel

• On trade
• Off trade