Global Carrot Powder Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Organic Carrot Powder, Conventional Carrot Powder, Freeze-Dried Carrot Powder, and Dehydrated Carrot Powder), By Application (Food and Beverages, Cosmetics and Personal Care, Pharmaceuticals and Animal Feed), By Distribution Channel (Online Retail, Offline Retail and Direct Sales), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Carrot Powder Market Insights Forecasts to 2035

• The Global Carrot Powder Market Size Was Estimated at USD 1.43 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.87% from 2025 to 2035
• The Worldwide Carrot Powder Market Size is Expected to Reach USD 3.29 Billion by 2035
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Carrot Powder Market Size was worth around USD 1.43 Billion in 2024 and is predicted to Grow to around USD 3.29 Billion by 2035 with a compound annual growth rate (CAGR) of 7.87% from 2025 and 2035. The carrot powder market is influenced by increasing awareness of health, healthy and natural label demand, growth in functional foods and nutraceuticals, and food and beverage industry growth. The preference for food and beverages made from plants and vegan foods is also on the rise.

Market Overview

The carrot powder market is the worldwide industry production, distribution, and consumption of powdered carrots, derived by drying or dehydration. Carrot powder is prized for its nutritional value, particularly beta-carotene, vitamin A, and antioxidants, and finds application in industries such as food and beverages, nutraceuticals, cosmetics, and animal nutrition. Carrot powder provides a convenient, shelf-stable, and nutrient-dense alternative to fresh carrots while addressing increased global demands for natural, clean-label, and plant-based solutions. Carrot powder increases the functionality of carrots by providing year-round access and long shelf life without losing nutritional integrity. Further, carrot powder encompasses its use as a natural food colorant, a flavor enhancer, and a nutritional supplement. It is widely applied in smoothies, soups, baby food, sauces, baked products, health supplements, and skin care products because of its antioxidant and vitamin composition. In addition, companies are also committed to sustainable sourcing, advanced drying technologies, and green packaging to improve product quality, minimize environmental footprint, and address changing consumer needs placing carrot powder in the position of a future-ready and versatile ingredient.

Report Coverage

This research report categorizes the carrot powder market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the carrot powder market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the carrot powder market.

Driving Factors

Consumers continue to seek natural, nutrient-rich foods to enhance health and immunity. The carrot powder, which is high in beta-carotene (vitamin A), antioxidants, and fiber, is a response to this trend. Its potential to promote eye health, skin health, and immune function makes it a leading ingredient in health-oriented food, beverage, and supplement products, fueling robust market demand. Additionally, modern consumers opt for products with fewer artificial additives. Carrot powder, as a natural color and flavor, aligns with clean-label developments. The industry applies it to substitute synthetic preservatives and dyes, especially in bakery products, beverages, and baby food. The demand for natural ingredients is strongly driving the carrot powder market globally.

Restraining Factors

Carrot powder processing, particularly organic and freeze-dried, entails costly equipment and high-energy processes. This increases the cost of the final product, constraining affordability and uptake, especially in price-conscious markets, hence impeding market growth. Furthermore, artificial coloring, flavoring, and nutritional supplements tend to be cheaper and have longer shelf life than natural carrot powder. Other vegetable extracts and powders can also provide the same functions, boost competition, and constrain carrot powder's market growth.

Market Segmentation

The carrot powder market share is classified into product type, application, and distribution channel.

• The organic carrot powder segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the carrot powder market is divided into organic carrot powder, conventional carrot powder, freeze-dried carrot powder, and dehydrated carrot powder. Among these, the organic carrot powder segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to consumers gravitating towards organic foods due to their perceived health benefits and purity. Organic carrot powder, free of synthetic fertilizers and pesticides, is attractive to those wanting natural and safe food ingredients, making the demand higher in the food, beverage, and supplement sectors.

• The food and beverages segment accounted for the highest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the application, the carrot powder market is divided into food and beverages, cosmetics and personal care, pharmaceuticals, and animal feed. Among these, the food and beverages segment accounted for the highest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The growth is attributed to carrot powder being utilized in a variety of food and beverage applications such as baked foods, soups, sauces, baby food, smoothies, and snack foods. Its natural flavor, color, and nutrient profile make it a desirable ingredient, boosting its use within a variety of food categories, and thereby contributing to the segment's huge market share.

• The offline retail segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the carrot powder market is divided into online retail, offline retail, and direct sales. Among these, the offline retail segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth is driven by offline retail stores such as health stores, specialty stores, and supermarkets that are widely accessible to consumers. Having this extensive offline presence ensures that consumers can easily locate and buy carrot powder on their normal shopping trips, propelling increased sales through these conventional channels over online or direct sales.

Regional Segment Analysis of the Carrot Powder Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the carrot powder market over the predicted timeframe.

North America is anticipated to hold the largest share of the carrot powder market over the predicted timeframe. North American consumers increasingly demand natural, functional, and clean-label food products. Since carrot powder is high in beta-carotene, fiber, and antioxidants, it fits perfectly into these requirements. It is used extensively in smoothies, health beverages, baby foods, and dietary supplements. The established culture of wellness and health along with the understanding of the role of nutrition in disease avoidance in the region are driving demand for such superfood powders, which has played a major contribution to the region's leadership in the carrot powder market.

Asia Pacific is expected to grow at a rapid CAGR in the carrot powder market during the forecast period. The Asia-Pacific region's food and beverage market is witnessing strong growth, and demand is mounting for natural colorants, flavorings, and nutrient-fortified products. Carrot powder has extensive application in soups, noodles, sauces, baby foods, and functional drinks. Local industries are incorporating it into relatively low-cost, health-oriented products that find favor with both urban and rural consumers. The production size, domestic procurement of carrots, and growing export potential have all contributed to the region's ranking as the fastest-growing market for carrot powder.

Europe is predicted to hold a significant share of the carrot powder market throughout the estimated period. European consumers are attracted to organic, natural, and clean-label products based on increasing health and environmental considerations. Carrot powder, usually certified organic, fulfills these requirements as a natural nutrient source and coloring agent. The strict synthetic additives regulations in the region and avoidance of animal-based ingredients drive companies to utilize carrot powder in food, beverages, and supplements to retain Europe's significant market share.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the carrot powder market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Biofinest
• Urban Platter
• Z Natural Foods
• Secret Barn
• PENTA PURE FOODS
• Organicway
• Pure Synergy
• Farmvilla Food Industries
• Weinan Summit
• Jiangsu Zhenya
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In September 2021, Divi's Nutraceuticals introduced CaroNat, a natural food colorant from concentrated carrot juice containing high levels of beta-carotene. CaroNat is formulated to provide dark yellow to orange color to different food and beverage products such as dairy products, instant beverages, yogurts, gummy candies, cakes, puddings, and ice creams. The product is produced solely from plant materials and is produced without the use of silicon dioxide, which fits in with clean label developments and enables claims like "No artificial color/ingredient," "Vegetarian," and "Vegan.".

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the carrot powder market based on the below-mentioned segments:  

Global Carrot Powder Market, By Product Type

• Organic Carrot Powder
• Conventional Carrot Powder
• Freeze-Dried Carrot Powder
• Dehydrated Carrot Powder

Global Carrot Powder Market, By Application

• Food and Beverages
• Cosmetics and Personal Care
• Pharmaceuticals
• Animal Feed

Global Carrot Powder Market, By Distribution Channel

• Online Retail
• Offline Retail
• Direct Sales

Global Carrot Powder Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa