Global Canned Vegetable Juice Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Tomato Juice, Carrot Juice, Mixed Vegetable Juice, and Others), By Packaging Type (Cans, Bottles, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others) and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Canned Vegetable Juice Market Size Insights Forecasts to 2035

• The Global Canned Vegetable Juice Market Size Was Estimated at USD 1.42 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.16% from 2025 to 2035
• The Worldwide Canned Vegetable Juice Market Size is Expected to Reach USD 2.47 Billion by 2035
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Canned Vegetable Juice Market Size was worth around USD 1.42 Billion in 2024 and is predicted to grow to around USD 2.47 Billion by 2035 with a Compound Annual Growth Rate (CAGR) of 5.16% from 2025 and 2035. Increasing health consciousness and demand for convenient, nutrient-dense drinks stimulate growth. Urbanization, hectic lifestyles, growing retail and e-commerce channels, and recognized brands with varieties of ready-to-consume canned vegetable juices propel market growth worldwide.

Market Overview

The canned vegetable juices market involves the manufacturing, packaging, and distribution of juices derived from vegetables and stored in metal cans to provide convenient, healthy, and long-shelf-life drink solutions. These juices, typically tomato, carrot, beetroot, and other vegetable juices, offer instant consumption as a ready-to-drink solution to health-conscious individuals requiring crucial vitamins and antioxidants without having to prepare or store them in the refrigerator. Vegetables are high in key vitamins, minerals, and antioxidants that help to maintain health and well-being. Consumers are increasingly aware of the food they are eating and are actively looking to buy products that provide health gain. The market intends to meet increasingly high consumer demand for convenient, healthy substitutes for sugar drinks and freshly squeezed juices among urban, busy populations. Additionally, firms are constantly spending on research and development to come up with new flavors, blends, and packaging types to suit the changing tastes and inclinations of consumers. Organic and non-GMO vegetable juices and products fortified with extra nutrients have created considerable interest. These innovations are likely to appeal to health-aware consumers and open up new expansion prospects within the industry.

Report Coverage

This research report categorizes the canned vegetable juice market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the canned vegetable juice market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the canned vegetable juice market.

Driving Factors

Canned vegetable juices provide longer shelf life at ambient temperatures, so they are perfect for the busy lifestyle and long-term storage. The ready-to-drink form is particularly attractive to those consumers who are looking for convenient, ready-to-consume nutrition, particularly in urban areas where time availability restricts the preparation of fresh vegetable juices at home. Additionally, busy lives and on-the-go consumption have increased the demand for ready-to-drink products. Canned vegetable juices provide an easy and convenient source of nutrition without refrigeration or preparation, which is particularly appealing to urban professionals, travelers, and students as functional beverages, further increasing demand.

Restraining Factors

Despite being canned, vegetable juices have a slightly shorter shelf life than soft drinks or other processed drinks. This means that they may spoil earlier, deterring bulk buying and making retailers hesitate to stock them in large quantities. Additionally, some consumers also opt for fresh or cold-pressed vegetable juices, perceiving them to be more natural and healthier. Such a trend decreases demand for canned options, which may be viewed as not so fresh or highly processed.

Market Segmentation

The canned vegetable juice market share is classified into product type, packaging type, and distribution channel.

• The tomato juice segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the canned vegetable juice market is divided into tomato juice, carrot juice, mixed vegetable juice, and others. Among these, he tomato juice segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth is driven by tomato juice is rich in vitamins, antioxidants such as lycopene, and minerals that support heart health and lower inflammation. Its robust health benefit attracts wellness-concerned consumers, leading it to be a top choice in the vegetable juice segment and fueling its vast market share.

• The cans segment accounted for a significant share in 2024 and is anticipated to grow at the fastest CAGR during the forecast period.

Based on the packaging type, the canned vegetable juice market is divided into cans, bottles, and others. Among these, the cans segment accounted for a significant share in 2024 and is anticipated to grow at the fastest CAGR during the forecast period. The segmental growth is due to cans giving a tight seal that prevents vegetable juice from light, oxygen, and bacteria, keeping it fresh and nutritious for longer. The increased shelf life minimizes spoilage and wastage, making cans very appealing to manufacturers and consumers who consider quality and convenience important.

• The supermarkets/hypermarkets segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the canned vegetable juice market is divided into supermarkets/hypermarkets, convenience stores, online stores, and others. The supermarkets/hypermarkets segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth is attributed to supermarkets and hypermarkets providing a vast variety of canned vegetable juice brands, flavors, and sizes to choose from, enabling consumers to browse and compare products under one roof. The availability of different varieties caters to various tastes and budgets, inducing greater sales volume. Having several options available enhances customer satisfaction and triggers repeat business.

Regional Segment Analysis of the Canned Vegetable Juice Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the canned vegetable juice market over the predicted timeframe.

North America is anticipated to hold the largest share of the canned vegetable juice market over the predicted timeframe. North American consumers are more health- and wellness-conscious, fueling demand for healthy, functional drinks such as canned vegetable juice. With global awareness of the advantages of vegetable-based diets, consumers deliberately seek low-sugar, vitamin beverages, rendering this segment a first choice among health-oriented consumers, particularly in the United States and Canada. North America is also populated with several key players in the beverage market such as Campbell Soup Company (V8), who enjoy strong brand identification and extensive distribution networks. Their ongoing innovation with flavor, package, and health-driven formulations maintains consumer excitement and sustains regular sales across multiple market segments.

Asia Pacific is expected to grow at a rapid CAGR in the canned vegetable juice market during the forecast period. Urbanization in nations such as China, India, and Southeast Asia is proceeding rapidly, which is causing more hectic lifestyles and a greater need for handy, healthy food. Canned vegetable juice perfectly caters to this demand with a speedy, healthy drink consistent with contemporary, urban dietary styles, particularly among young professionals and health-oriented city residents. Canned vegetable juice fulfills this requirement by providing a fast and healthy alternative without preparation time, and as such, it's a choice of preference and increases the market further.

Europe is predicted to hold a significant share of the canned vegetable juice market throughout the estimated period. European consumers value well-balanced, natural diets and tend to opt for vegetable-based products owing to their health advantages. European consumers are found to follow vegetarian, vegan, and clean-eating diets, where canned vegetable juice perfectly aligns. Its demand for functional and low-sugar drinks leads to its popularity in nations such as Germany, France, and the UK, making Europe an ideal market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the canned vegetable juice market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Campbell Soup Company
• The Kraft Heinz Company
• Del Monte Foods, Inc.
• PepsiCo, Inc.
• Ocean Spray Cranberries, Inc.
• Nestlé S.A.
• Dole Food Company, Inc.
• Welch Foods Inc.
• Coca-Cola Company
• Bolthouse Farms, Inc.
• Knudsen & Sons, Inc.
• V8 Vegetable Juice
• Lakewood Organic
• Others
•  

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the canned vegetable juice market based on the below-mentioned segments: 

Global Canned Vegetable Juice Market, By Product Type

• Tomato Juice
• Carrot Juice
• Mixed Vegetable Juice
• Others

Global Canned Vegetable Juice Market, By Packaging Type

• Cans
• Bottles
• Others

Global Canned Vegetable Juice Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

Global Canned Vegetable Juice Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa