Canada Protein Supplements Market Size, Share, By Product Type (Protein Powder, Protein Bar, RTD, and Others), By Distribution Channel (Supermarket, Online Store, DTC, and Others), Canada Protein Supplements Market Insights, Industry Trend, Forecasts to 2035

Canada Protein Supplements Market Size Insights Forecasts to 2035

• Canada Protein Supplements Market Size 2024: USD 316.8 Mn
• Canada Protein Supplements Market Size 2035:  USD 708.4 Mn
• Canada Protein Supplements Market CAGR 2024: 7.59%
• Canada Protein Supplements Market Segments: Product Type and Distribution Channel

The Protein Supplements Market Size consists of items specifically designed to offer a high protein intake for supporting nutrition and fitness requirements. They are taken to increase muscle mass, accelerate recovery, control weight, and fulfil daily protein needs.

In the period 2024-2025, the PIC has given its approval for a total of 11 new R&D projects which are focused on the development of lupin, soy, and other non-traditional protein sources, besides innovations in ingredient technologies and processing solutions.

The protein industries Canada, a national innovation cluster that is primarily based on plant-derived proteins and their ingredient value chains, there continues to be government support in the form of major funding from Canada. The federal government has committed an additional C$150 million for the next five years in order to provide assistance to the innovation process, scaling up of companies, and the marketing of new ingredients and products in the plant-based and protein fields of Canada. The National Research Council Canada (NRC) has launched its Sustainable Protein Production Program to support research and cooperation on sustainable plant-based protein production, processing innovations, and advanced manufacturing techniques which will elevate Canada's protein industry competitiveness.

The increasing preference for plant based, clean label, and eco friendly nutrition opens new avenues for innovative protein supplements in Canada. Besides, better local ingredient processing and government supported research and development will also lead to more export and commercialization opportunities.

Market Dynamics of the Canada Protein Supplements Market:

The Canada protein supplements market is driven by the escalation in health and fitness consciousness, an upsurge in sports and active lifestyle participation, and an ever-increasing demand for easy-to-use nutritional products. The trend of an ageing population wanting to maintain their muscle, the rise of plant-based and clean-label products, the proliferation of e-commerce, and the government backing for protein innovation are some of the factors that are speeding up market adoption among the different consumer groups.

The Canada protein supplements market is restrained by High product prices, rigid regulatory standards, and worries about product quality, labelling accuracy, and health safety are some of the factors that limit the Canada Protein Supplements market. Besides this, lack of consumer awareness in some areas and competition from natural food protein sources are also a hindrance to the growth of the market.

The future of Canada protein supplements market is increasing the consumer preference for natural, organic, and functional protein supplements, which is a major driver of growth in the Canadian market. Furthermore, government backing for protein technological advancements and the gradual opening up of online retail channels are the factors that will usher in the new market opportunities.

Market Segmentation

The Canada Protein Supplements Market share is classified into product type and distribution channel.

By Product Type:

The Canada protein supplements market is divided by product type into protein powder, protein bar, rtd, and others. among these, the protein powder segment dominated the market in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. This is a result of the powder's low price, its various forms of consumption, higher protein content per serving, and the strong use of the product by people leading active lives, playing sports, and following a healthy diet.

By Distribution Channel:

The Canada protein supplements market is divided by distribution channel into supermarket, online store, dtc, and others. Among these, the online store segment accounted for the largest share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The major factors behind such a trend are the convenience of home delivery, a wider range of products available, regular discounts, and increasing e-commerce usage by health-conscious consumers.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Canada protein supplements market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in Canada Protein Supplements Market:

• Canadian Protein

• ProteinCo
• BioSteel Sports Nutrition
• Good Protein
• Thrive Protein
• Iron Vegan
• Manitoba Harvest
• Progressive
• LeanFit
• Plain Nutrition

• Others

Recent Developments in Canada Protein Supplements Market:

In May 2025, An innovative project with a $15 million budget is going to use genomics and AI to develop better crop plants, like pulses, and process food ingredients, thus making them more resilient and of higher quality for use in protein supplement sources.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Canada Protein Supplements market based on the below mentioned segments:

Canada Protein Supplements Market, By Product Type

• Protein Powder
• Protein Bar
• RTD
• Others

Canada Protein Supplements Market, By Distribution Channel

• Supermarket
• Online Store
• DTC
• Others