Canada E-commerce Market Size, Share, and COVID-19 Impact Analysis, By Business Model (B2C, B2B, C2C, and D2C), By Device Type (Smartphone/Mobile, Desktop and Laptop, and Other), By Payment Method (Credit/Debit Cards, Digital Wallets, BNPL, and Other), By B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and Other), and Canada E-commerce Market Insights, Industry Trend, Forecasts to 2035

Canada E-commerce Market Insights Forecasts to 2035

• The Canada E-commerce Market Size Was Estimated at USD 40.42 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.43% from 2025 to 2035
• The Canada E-commerce Market Size is Expected to Reach USD 108.89 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The Canada E-Commerce Market Size is anticipated to reach USD 108.89 Billion by 2035, Growing at a CAGR of 9.43% from 2025 to 2035. The Canadian market is driven by rising internet usage, the uptake of mobile commerce, and shifting consumer preferences for speed and convenience. Customers are enjoying a better purchasing experience due to technological advancements in addressable marketing, logistics, and payment systems.

Market Overview

Online purchasing and selling of products and services using digital platforms is called e-commerce.  The development of encryption technologies and safe payment channels has increased consumer trust and promoted online purchases. Consumer confidence has increased and online transactions have been stimulated by the development of encryption technologies and safe payment gateways. Social networking sites' expansion has had a big impact on online shopping. Social media is an effective marketing tool for businesses because it allows them to interact with their target audience, display their products, and increase traffic to their e-commerce websites. Moreover, e-commerce legislation in Canada can be classified as either federal or provincial/territorial based on their scope. Companies that do business online can discover that they are subject to both levels of the law. Protecting Canadian consumers' privacy is the primary focus of PIPEDA and CASL. Furthermorre, sustainability is becoming a defining feature of Canadian e-commerce as socially and ecologically conscious consumers demand greater accountability and transparency.

Report Coverage

This research report categorizes the market for the Canada e-commerce market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada e-commerce Market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada e-commerce market.

Driving Factors

The e-commerce markets in Canada are driven by rising internet usage, the uptake of mobile commerce, and shifting consumer preferences for speed and convenience. saving money because it doesn't require a physical presence. Over the previous five years, the popularity of internet shopping has increased dramatically. Demand has increased across all product categories as a result of growing trust in internet merchants.

Restraining Factors

The e-commerce market in Canada is restrained by the primary barriers to the adoption of e-commerce technologies are security and data privacy risks. Hackers are always trying to identify holes and vulnerabilities in the e-commerce infrastructure. Returns and logistics price increases for bulky goods stunt the market.

Market Segmentation

The Canada e-commerce market share is classified into business model, device type, payment method, and B2C product category. 

• The B2C segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Canada e-commerce market is segmented by business model into B2C, B2B, C2C, and D2C.  Among these, the B2C segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The industry is being driven by a significant portion of the B2C market is being driven by internet shoppers who find purchasing products straight from shops simple. Pandemic lockdowns led to a surge in internet purchases, which permanently altered consumer behavior.

• The desktop segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

The Canada e-commerce market is segmented by device type into smartphone/mobile, desktop and laptop, and other device types. Among these, the desktop segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment is particularly fueled by desktop computers and laptops still offer a more useful and user-friendly experience when making bigger purchases and accessing complex websites.

• The credit/debit segment accounted for the largest share in 2024 during the forecast period.

Based on payment method, the Canada e-commerce market is segmented into credit/debit cards, digital wallets, BNPL, and other payment methods. Among these, the credit/debit accounted for the largest share in 2024 during the forecast period. The segmental is driven by credit cards are widely used on major online retail platforms. Urban customers find credit cards' flexibility, perks, and delayed payments to be quite alluring.

• The consumer electronics segment holds the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the B2C product, the Canada e-commerce market is segmented into beauty and personal care, consumer electronics, fashion and apparel, food and beverages, and more. Among these, the consumer electronics segment holds the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment is driven by this is mostly because there is a great need for new technology, products from big-box stores like Amazon and Best Buy are widely available, and the digital lifestyle and remote work have a significant impact on the demand for leisure and home electronics.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada e-commerce market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Amazon Canada
• Mdf commerce
• Walmart Canada
• eBay Canada
• Best Buy Canada
• Canadian Tire
• Home Depot
• Newegg Canada
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

In October 2025, Amazon introduced two new speakers and two new displays, all of which feature revamped and far more premium-looking designs and build quality. Amazon also introduced the three new Kindle Scribe tablets, including one with a colour screen.

In August 2025, Amazon announced the launch of Rufus, a new generative AI-powered conversational shopping assistant, in Canada.

In August 2025, Best Buy Canada launched a third-party marketplace on its website and mobile app, more than doubling the number of products customers can shop for and marking the retailers largest digital expansion to date.

Market Segment

This study forecasts revenue at the Canada, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Canada e-commerce market based on the below-mentioned segments:

Canada E-commerce Market, By Business Model

• B2C
• B2B
• C2C
• D2C

Canada E-commerce Market, By Device Type

• Smartphone/Mobile
• Desktop and Laptop
• Other

Canada E-commerce Market, By Payment Method

• Credit/Debit Cards
• Digital Wallets
• BNPL
• Other

Canada E-commerce Market, By B2C Product Category

• Beauty and Personal Care
• Consumer Electronics
• Fashion and Apparel
• Food and Beverages
• Other