Global Cakes Frosting and Icing Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Buttercream, Fondant, Cream Cheese Icing, Royal Icing, Whipped Cream Frosting, Ganache and Glaze), By Application (Retail Baked Goods, Food Service, Home Baking and Special Events), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Cakes Frosting & Icing Market Size Forecasts to 2035

• The Global Cakes Frosting & Icing Market Size Was Estimated at USD 3.47 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.78% from 2025 to 2035
• The Worldwide Cakes Frosting & Icing Market Size is Expected to Reach USD 5.80 Billion by 2035
• North America is expected to grow the fastest during the forecast period.

The Global Cakes Frosting & Icing Market Size was worth around USD 3.47 Billion in 2024 and is predicted to grow to around USD 5.80 Billion by 2035 with a compound annual growth rate (CAGR) of 4.78% from 2025 and 2035. The cakes frosting and icing market is influenced by increasing demand for cakes decorated with special occasion cakes, home baking development, product development in the form of new flavors and health-focused offerings, and social media-driven trends encouraging cake decoration.

Market Overview

The cakes frosting & icing industry is the market segment of the food sector covering the production, distribution, and consumption of many frostings and icings which are used as cake, pastry, and baked goods decorations, as well as cake, pastry, and baked goods enhancers. They are usually produced with ingredients like sugar, butter, cream, chocolate, and flavors, and available in forms of buttercream, fondant, whipped cream, ganache, and glaze. The market caters to commercial bakeries and home bakers, offering products in ready-to-use or mixable form for consumers seeking convenience and creativity in cake decorating. Furthermore, Manufacturers keep innovating, launching new flavors, textures, and colors of frostings and icings to meet evolving consumer tastes. Healthier alternatives, including low-sugar, plant-based, and organic frostings, are also becoming popular, drawing health-aware consumers and opening up the market. For instance, in September 2024, Philadelphia launched its first-ever refrigerated cream cheese frosting. Made with fresh milk and actual cream, the product contains no artificial flavors and dyes and is designed to capture the deep, homemade flavor. It's versatile, made to use on cakes, cookies, cinnamon rolls, and fresh fruit, and convenient without having to prepare or clean up.

Report Coverage

This research report categorizes the cakes frosting & icing market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the cakes frosting & icing market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the cakes frosting & icing market.

Driving Factors

The growing demand for cakes, pastries, and other bakery products, particularly for special events such as birthdays, weddings, and holidays, fuels the demand for frosting and icing. With consumers still celebrating with decorated cakes, the market for frosting and icing products expands to satisfy this demand. In addition, increased home baking, spurred by social media popularity, DIY cooking television programs, and an increased desire for custom cakes is a major force pushing the market. As more people bake at home, the market for frosting and icing products grows, with individuals seeking pre-made foods to easily decorate their cakes. Manufacturers keep innovating, developing new flavors, textures, and colors for frostings and icings to respond to shifting consumer demand. Healthier options like low-sugar, vegan, and organic frostings are gaining traction, appealing to health-aware consumers and broadening the market.

Restraining Factors

Growing awareness of the health hazards of high sugar and fat content in frostings and icings is constraining consumer demand. With consumers turning to healthier eating, there is increasing demand for low-sugar, low-fat, and clean-label products, which may not always coincide with conventional frosting options. Additionally, prices of basic ingredients such as butter, sugar, and chocolate have been changing, causing higher manufacturing costs for icings and frostings. This impacts manufacturers' profit margins and can lead to higher retail prices, which could discourage price-sensitive consumers from buying these products.

Market Segmentation

The cakes frosting & icing market share is classified into product type and application.

• The segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the cakes frosting & icing market is divided into buttercream, fondant, cream cheese icing, royal icing, whipped cream frosting, ganache, and glaze. Among these, the buttercream segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to the buttercream is very versatile, providing a range of flavors, ranging from traditional vanilla and chocolate to more innovative ones such as fruit-based or nutty flavors. This versatility enables it to complement a vast range of cakes, making it a favorite frosting option for home bakers and professionals alike for all types of cakes and occasions.

• The retail baked goods segment accounted for a significant share in 2024 and is anticipated to grow at the fastest CAGR during the forecast period.

Based on the application, the cakes frosting & icing market is divided into retail baked goods, food service, home baking, and special events. Among these, the retail baked goods segment accounted for a significant share in 2024 and is anticipated to grow at the fastest CAGR during the forecast period. The growth is attributed to retail baked goods give consumers easily consumable cakes that need less preparation. Supermarkets, grocery stores, and internet websites sell various pre-decorated cakes, making icing and frosting products easily available. The variety of cakes sold in stores caters to various taste buds, thus creating steady demand for decorative frostings and icings, driving the segment's significant market share.

Regional Segment Analysis of the Cakes Frosting & Icing Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the cakes frosting & icing market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the cakes frosting & icing market over the predicted timeframe. The increasing middle classes in China, India, and Southeast Asia are driving demand for premium foods and celebration cakes. As cakes are increasingly the centerpiece for events such as birthday and wedding celebrations, demand for custom frostings and decorations increases. The popularity of store chains BreadTalk and Paris Baguette, with their richly decorated cakes, has contributed further to market expansion and encouraged local bakeries and home bakers to emulate the styles, supporting the overall market.

North America is expected to grow at a rapid CAGR in the cakes frosting & icing market during the forecast period. Major North American brands such as Pillsbury and Betty Crocker constantly introduce new types of frosting, such as whipped, vegan, low-sugar, or limited-time flavors, to keep up with changing tastes. These constant innovations not only keep consumers engaged but also bring in new groups, such as health-oriented purchasers and younger, trend-oriented consumers, causing the market to expand rapidly.

Europe is predicted to hold a significant share of the cakes frosting & icing market throughout the estimated period. Europe is home to a large number of artisan bakeries that emphasize premium ingredients and creative cake decorations. These establishments often use high-quality frostings and icings, contributing significantly to the market value and driving innovation in flavor and texture offerings.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the cakes frosting & icing market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Corbion
• Wilton Brands LLC
• Rich Products Corporation
• General Mills, Inc.
• Dawn Food Products, Inc.
• Lawrence Foods, Inc
• Macphie Ltd
• JF Renshaw Ltd
• Fruit Fillings Inc
• Productos Kelmy S.A.U.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In April 2025, Pillsbury unveiled a new Sweet Cream Whipped Frosting, broadening its line of frostings to include Buttercream, Chocolate, Strawberry Delight, and now Sweet Cream. It will keep for up to two weeks in the refrigerator after opening, convenient for several baking sessions. The frosting is particularly well-matched to sweetly flavored desserts such as blueberry lemon cake and pineapple poke cake, as well as to balancing flavors in spiced desserts such as carrot cake and buttermilk spice cake.

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the cakes frosting & icing market based on the below-mentioned segments: 

Global Cakes Frosting & Icing Market, By Product Type

• Buttercream
• Fondant
• Cream Cheese Icing
• Royal Icing
• Whipped Cream Frosting
• Ganache
• Glaze

Global Cakes Frosting & Icing Market, By Application

• Retail Baked Goods
• Food Service
• Home Baking
• Special Events

Global Cakes Frosting & Icing Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa