Global Brow Shaving and Lifts Market Size, Share, and COVID-19 Impact Analysis, By Application (Professional Salons, Personal/Home Use, and Others), By End User (Women, Men, and Unisex), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Brow Shaving and Lifts Market Insights Forecasts to 2035

• The Market Size is Expected to Grow at a CAGR of around 7.0% from 2025 to 2035
• The Worldwide Brow Shaving and Lifts Market Size is Expected to hold a significant share by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

According to a research report published by Spherical Insights and Consulting, the global brow shaving and lifts market size is predicted to hold a significant share by 2035 with a compound annual growth rate (CAGR) of 7.0% from 2025 and 2035. The market for brow shaving and lifts has a number of opportunities to grow due to the surging focus on well-groomed, aesthetically pleasing eyebrows, along with an increasing influence of social media.

Market Overview

The global brow shaving and lifts market is the industry encompassing the two distinct but related segments within the beauty and personal care industry, including products used in eyebrow shaving/grooming and for cosmetic procedures designed to elevate and reshape the eyebrows. Brow lifts refer to the cosmetic procedure for repositioning the forehead to raise the brow, reducing wrinkles, and giving a more youthful appearance. It is a permanent procedure, but light wrinkles may return over time. It was found that there are over 88,000 brow lift procedures performed in the U.S. each year, and the procedure is most common among women, men account for less than 10% of all brow lift procedures in the U.S.

Innovation and market expansion are anticipated as a result of increasing innovative product launches and funding in cutting-edge startups. The growth in the men’s grooming products, changing inclination towards beauty & wellness, social media trends, and the rise of beauty/makeup influencers are driving a huge surge in the global brow shaving and lifts market.    

Report Coverage

This research report categorizes the brow shaving and lifts market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the brow shaving and lifts market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the brow shaving and lifts market. 

Driving Factors

The brow shaving and lifts market is driven by the global inclination towards personal grooming and enhancing beauty standards. Further, the increasing working women population is contributing to driving market demand. For instance, women are estimated to account for 50.1% of the global working-age population, as per the International Labour Organisation figures. Additionally, the influence of social media encouraging consumers to experiment with different looks is promoting the market growth of brow shaving and lifts.  

Restraining Factors

The brow shaving and lifts market is restricted by stringent regulations, increased upfront capital expenditures, and geopolitical risks. Further, the supply chain disruptions, counterfeit products, and inconsistent quality among unbranded offerings are challenging the brow shaving and lifts market.

Market Segmentation

The brow shaving and lifts market share is classified into application, end user, and distribution channel.   

• The professional salons segment dominated the market with the largest share of about 60-80% in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the application, the brow shaving and lifts market is divided into professional salons, personal/home use, and others. Among these, the professional salons segment dominated the market with the largest share of about 60-80% in 2024 and is projected to grow at a substantial CAGR during the forecast period. For instance, Victress Beauty Lounge, the premier Permanent Makeup Services in Mumbai, is a one-stop beauty studio for permanent makeup needs, including combination brows. Consumers’ increasing preference for self-care and grooming, evolving consumer preferences, and growing disposable incomes are contributing to driving the segmental market growth.

• The women segment accounted for the largest market share of about 65% in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the end user, the brow shaving and lifts market is divided into women, men, and unisex. Among these, the women segment accounted for the largest market share of about 65% in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The increasing number of beauty brand products such as Fenty Beauty, Rare Beauty and Haus Labs by international celebrities is anticipated to propel the segmental market growth. Further, increasing funding in sustainable hygiene brand products contributes to driving the market in the women segment.

• The online retail segment accounted for a significant market share of about 25-40% in 2024 and is anticipated to grow at the fastest CAGR during the forecast period.

Based on the distribution channel, the brow shaving and lifts market is divided into online retail, supermarkets/hypermarkets, specialty stores, and others. Among these, the online retail segment accounted for a significant market share of about 25-40% in 2024 and is anticipated to grow at the fastest CAGR during the forecast period. Online retailers like Amazon, Nyka, and other brand-specific websites offer a wide range of eyebrow shaving products, including razors, electric trimmers, brow lift kits, and styling gels/waxes. An increasing number of product launches catering to consumers' increasing need for beauty and skin care products are promoting the market growth in the online retail segment.

Regional Segment Analysis of the Brow Shaving and Lifts Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the brow shaving and lifts market over the predicted timeframe.

North America is anticipated to hold the largest share of around 30-35% in the brow shaving and lifts market over the predicted timeframe. The market for brow shaving and lifts has been driven by the increasing trend towards natural beauty, consumers' increasing disposable incomes, and the availability of beauty salons & spas. The trend of brow lift surgery among men is propelling the market. For instance, Pancholi cosmetic surgery, owned and operated by double board-certified Dr Pancholi, Las Vegas’ leading cosmetic surgeon. The U.S. is dominating the North America brow shaving and lifts market, with the largest share, owing to growing consumer aesthetic enhancement needs and increasing beauty consciousness among individuals.

Asia Pacific is expected to grow at a rapid CAGR of 8-12% in the brow shaving and lifts market during the forecast period. The Asia Pacific area has a thriving market for brow shaving and lifts due to the region’s increasing disposable incomes and increasing beauty consciousness. For instance, as per Mintol report, India is leading the men’s beauty product launches in the Asia Pacific region, accounting for 20% beauty products, which are facial creams for men. Market players’ increasing collaboration with famous influencers to advertise the benefits and awareness about the use of eyebrow razors is anticipated to propel the market growth. China is dominating the Asia Pacific market for brow shaving and lifts market, due to the rising beauty consciousness and popularity of makeup artistry, along with a burgeoning middle-class population and expanding retail channels.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the brow shaving and lifts market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Anastasia Beverly Hills
• Benefit Cosmetics
• L'Oréal Paris
• Maybelline New York
• Revlon
• Ardell
• Galderma
• Allergen Aesthetics
• Merz Aesthetics
• Bausch Health
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In October 2025, M·A·C Cosmetics, the prestige makeup brand globally, announced its plans to launch in select U.S. Sephora locations and at Sephora at Kohl’s in the U.S. in early 2026.
• In October 2025, The Estée Lauder Companies Inc. announced a strategic partnership with Shopify Inc., a leading global commerce platform, to modernize its digital technology infrastructure and deliver best-in-class omnichannel consumer experiences.
• In January 2023, L’Oreal unveiled two new CES 2023 innovation award-winning beauty technologies. L’Oréal Brow Magic is a first-of-its-kind smart eyebrow makeup applicator that gives users bespoke brows for their face shape in seconds.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the brow shaving and lifts market based on the below-mentioned segments: 

Global Brow Shaving and Lifts Market, By Application  

• Professional Salons
• Personal/Home Use
• Others

Global Brow Shaving and Lifts Market, By End User

• Women
• Men
• Unisex

Global Brow Shaving and Lifts Market, By Distribution Channel

• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Others

Global Brow Shaving and Lifts Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa