Brazil Serviced Apartment Market Size, Share, and COVID-19 Impact Analysis, By Type (Long-Term (>30 Nights), Short-Term (<30 Nights), and Others), By End-Use (Corporate/Business Traveller, Leisure Travellers, and Others), and Brazil Serviced Apartment Market Insights, Industry Trend, Forecasts to 2035

Brazil Serviced Apartment Market Insights Forecasts to 2035

• The Brazil Serviced Apartment Market Size Was Estimated at USD 6.55 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 10.48% from 2025 to 2035
• The Brazil Serviced Apartment Market Size is Expected to Reach USD 19.60 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The Brazil Serviced Apartment Market Size is anticipated to reach USD 19.60 Billion by 2035, growing at a CAGR of 10.48% from 2025 to 2035. The Brazil Serviced Apartment Market is driven by favourable economic conditions, growth in tourism, and growing awareness of its benefits by both business and leisure travellers are the main drivers of this expansion.  A diverse clientele, including tourists, business travellers and expatriates, is attracted to the industry as it offers a combination of hotel-like facilities and home comforts.

Market Overview

The Brazilian serviced apartment market refers to the industry that offers fully furnished apartments with hotel-like services for short or long stays to corporate travellers, tourists and expatriates in major Brazilian cities. Brazilian serviced apartment market opportunities include capitalising on the rising demand from a variety of travellers, including corporate visitors, remote workers, and digital nomads, which has been further stimulated by significant events and the country's economic expansion.  Incorporating smart technology, providing affordable, extended stays, and accommodating shorter "vacation" trips are additional ways that providers can profit. The younger generation's shifting lifestyles, which prioritise experience-driven migration and mobility over real estate ownership, also contribute to the acceleration of demand.  The expansion of digital booking channels, particularly direct platforms, improves accessibility and supports the expansion of the serviced apartment market in Brazil.

The government initiatives are specifically aimed at Brazil's serviced apartment market, but more general housing and infrastructure initiatives have an indirect effect.  Government programs like "Minha Casa, Minha Vida" and "Casa Verde e Amarela" that prioritise subsidised housing for low-income families over commercial serviced apartments and infrastructure investment for mega-events like COP30 that increase short-term demand are important initiatives.

Report Coverage

This research report categorises the market for the Brazilian serviced apartment market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Brazilian serviced apartment market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Brazil serviced apartment market.

Driving Factors

The Brazil serviced apartment market due to the country's economic recovery, rising tourism, and changing consumer preferences for flexible, homely lodging for both business and leisure travelers, Brazil's serviced apartment market is expanding. Important elements include the increasing popularity of remote work, the growing need for extended stays, and the practicality of serviced apartments as an affordable substitute for conventional hotels during lengthy business trips or relocations.

Restraining Factors

The market for serviced apartments in Brazil is being held back by a number of important factors, such as macroeconomic instability, regulatory uncertainty, competition from other lodging options, and the difficulties associated with high costs and complicated business conditions.  Despite the market's robust expansion, these factors present serious obstacles to long-term, steady growth.

Market Segmentation

The Brazil serviced apartment market share is classified into type and end-use.

• The short-term segment accounted for the dominant market share in 2024 and is anticipated to grow at the highest CAGR during the forecast period. 

The Brazil serviced apartment market is segmented by type into long-term (>30 nights), short-term (<30 nights), and others. Among these, the short-term segment accounted for the dominant market share in 2024 and is anticipated to grow at the highest CAGR during the forecast period. The short-term segment increase in business travel, tourism, and the need for flexible lodging has led to a surge in the need for short-term, convenient lodging options for both leisure and business travellers. Due to the rise in tourism, business travel, and the need for short-term, flexible lodging. The demand for short stays that provide hotel-like amenities with more space and privacy has increased thanks to the post-pandemic surge in regional conferences and events.

• The corporate/business traveller segment accounted for the largest revenue share in 2024 and is estimated to grow at a significant CAGR during the forecast period. 

The Brazil serviced apartment market is segmented by end-use into corporate/business traveller, leisure travellers, and others. Among these, the corporate/ business traveller segment accounted for the dominant revenue share in 2024 and is estimated to grow at a significant CAGR during the forecast period. The reopening of in-person operations, project-based travel, and business travellers' need for professional services, flexibility, and proximity to business centres, all of which serviced apartments offer, are the reasons for this dominance.  motivated by the requirement for professional, convenient, and adaptable accommodations for temporary jobs.  Corporate travellers flock to major cities like Rio de Janeiro and Sao Paulo.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Brazil serviced apartment market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Marriott International, Inc.
• Accor
• Q Apartments
• Casai
• Nomah
• Tabas
• Corporate Stays
• JFL Realty
• Seaflats
• Yuca
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In October 2025, the Global Serviced Apartment Industry Report (GSAIR) was launched in London by consultancy firm Ariosi via Travel Intelligence Network. The report includes in-depth analysis and insight from several industry experts, including buyers, operators and consultants, who have contributed their views on the current trends impacting the sector, including changing traveller expectations, AI, geopolitics, sustainability, risk management and investment.
• In August 2025, Marriott International, Inc. announced an expansion strategy in Brazil with the introduction of its limited-service brand, City Express by Marriott. The plan includes expanding into primary destinations such as São Paulo, as well as secondary and tertiary markets with strong tourism growth.
• In April 2025, Marriott announced a deal to acquire CitizenM for USD 355 million, strengthening its presence in the lifestyle hotel segment. Additionally, in May, Marriott introduced a new brand, Series by Marriott, in India, which is aimed at the midscale and upscale hotel segments.
• In July 2025, Significant investor appetite for UK hotels amid a resilient market, a new Christie & Co report, reveals launched its Hotel Market Review 2025, which provides insights on demand, profitability and trading performance, the impact of global tourism shifts, and distress and insolvency trends in the hotel market, as well as an outlook for the rest of the year.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Brazil serviced apartment market based on the following segments:

Brazil Serviced Apartment Market, By Type

• Long-Term (>30 Nights)
• Short-Term (<30 Nights)
• Others

Brazil Serviced Apartment Market, By End-Use

• Corporate/Business Traveller
• Leisure Travellers
• Others