Brazil Plant-Based Meat Market Size, Share, and COVID-19 Impact Analysis, By Source (Soy, Wheat, Peas, and Others), By Product (Burger Patties, Sausages, Nuggets and Strips, Ground Meat, Meatballs, and Others), By Meat Type (Chicken, Beef, Pork, and Others) and Brazil Plant-Based Meat Market Insights, Industry Trend, Forecasts to 2035

Brazil Plant-Based Meat Market Insights Forecasts to 2035

• The Brazil Plant-Based Meat Market Size was estimated at USD 293.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 19.05% from 2025 to 2035
• The Brazil Plant-Based Meat Market Size is Expected to Reach USD 1998.97 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Brazil Plant-Based Meat Market is anticipated to reach USD 1998.97 million by 2035, growing at a CAGR of 19.05% from 2025 to 2035. The Brazil plant-based meat market is driven by the increased penetration of eCommerce and online grocery shopping, consumers increasing desire for sustainable and eco-friendly options, government incentives to promote alternative protein products, adoption of alternative proteins by foodservice and restaurants, and partnerships between start-up companies and established food companies that diversify products offered in Brazil.

Market Overview

The plant-based meat industry in Brazil consists of the sourcing, manufacturing, and marketing of plant-derived proteins like soybeans, green peas, and wheat that have been developed to simulate the sensory characteristics found in real, animal-sourced, meat products. Plant-based proteins may appeal to consumers looking for healthier, environmentally-friendly options compared to traditional meat products in Brazil. Additionally, the plant-based meat industry in Brazil consists of the sourcing, manufacturing, and marketing of plant-derived proteins like soybeans, green peas, and wheat that have been developed to simulate the sensory characteristics found in real, animal-sourced, meat products. Plant-based proteins may appeal to consumers looking for healthier, environmentally-friendly options compared to traditional meat products in Brazil. Further, to promote competition and safety for plant-based products, the Brazilian government is finalizing regulations. The Brazilian government has also created national programs supporting the development of sustainable food systems under the Agroecology Policy and Organic Production Policy, both of which have had a significant positive impact on the advancement of plant-based foods. The following additional policies have been established to help improve food security and agricultural diversification and to foster innovation in products derived from plants.

Report Coverage

This research report categorizes the market for the Brazil plant-based meat market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Brazil plant-based meat market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Brazil plant-based meat market.

Driving Factors

The Brazil plant-based meat market is driven by the increased public awareness about health issues, an increase in people choosing plant-based diets, and a general concern over animal welfare; also, the increasing prevalence of urbanization, changes in lifestyle and an increased demand for easy access to protein-rich foods will further contribute to the market growth. Increasingly sophisticated plant protein technologies and improvements in taste and texture of products, along with large investment from global brands in plant-based protein products, will all contribute to the continued growth of the Brazilian market for plant-based meat.

Restraining Factors

The Brazil plant-based meat market is restrained by the limited consumer awareness, high production costs, and cultural preference towards traditional meat products. Furthermore, the major challenges that are currently standing in the way of widespread adoption include a taste and texture gap between plant-based and animal-based meat products, constraints imposed by regulation, lack of distribution networks, and the price sensitivity of plant-based products

Market Segmentation

The Brazil plant-based meat market share is classified into source, product, and meat type.

• The soy segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Brazil plant-based meat market is segmented by source into soy, wheat, peas, and others. Among these, the soy segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is due to inexpensive plant protein, which makes it the largest producer of soybeans in the world, as well as a relatively easy crop to produce and process into meat alternatives. Soybeans are a great source of nutrition, have many different culinary uses, and are very affordable compared to other plant-based protein sources, therefore, soybeans are the primary ingredient used in many plant-based meat alternatives

• The burger patties segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.           

The Brazil plant-based meat market is segmented by product into burger patties, sausages, nuggets and strips, ground meat, meatballs, and others. Among these, the burger patties segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to high level of consumer awareness, their ability to fit into a wide variety of dietary preferences, and their compatibility with common eating habits. Fast food restaurants and home

kitchens widely utilize burger patties, they serve as an easily accessible option for replacing traditional animal-based meats, are marketed heavily by manufacturers, and can be found in almost all retail stores, grocery stores, restaurants, and convenience stores in Brazil

The beef segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Brazil plant-based meat market is segmented by meat type into chicken, beef, pork, and others. Among these, the beef segment dominated the market in 2024 and is projected to expand at a strong CAGR over the forecast period. This growth is driven by high consumer awareness and the widespread popularity of plant-based beef products, particularly burgers, which align well with multiple dietary preferences and common eating habits. Plant-based beef patties are widely used as substitutes for traditional meats such as chicken, turkey, and pork in both fast-food restaurants and home consumption. Additionally, strong promotional efforts by manufacturers and broad availability across Brazilian retail channels—including supermarkets, restaurants, and convenience stores—are further supporting segment growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Brazil plant-based meat market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Moving Mountains
• Cauldron
• Gold&Green Foods
• Ojah   
• Tofurky
• Kellogg's
• Impossible Foods
• Sunfed Meats
• Beyond Meat Inc
• Unilever PLC
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Brazil, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Brazil Plant-Based Meat Market based on the below-mentioned segments:

Brazil Plant-Based Meat Market, By Source

• Soy
• Wheat
• Peas
• Others

Brazil Plant-Based Meat Market, By Product

• Burger Patties
• Sausages
• Nuggets and Strips
• Ground Meat
• Meatballs
• Others

Brazil Plant-Based Meat Market, By Meat Type

• Chicken
• Beef
• Pork
• Others