Global Biotin Supplement Market Size, Share, and COVID-19 Impact Analysis, By Product (Capsules, Tablets, Soft Gels, Liquid, Gummies, and Powders), By Application (Nail-Care, Pharmaceuticals, Skin-Care, and Hair-Care), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Biotin Supplement Market Insights Forecasts To 2035

• The Global Biotin Supplement Market Size Was Estimated at USD 3.58 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 10.92% from 2025 to 2035
• The Worldwide Biotin Supplement Market Size is Expected to Reach USD 11.19 Billion by
• 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

According to a research report published by Spherical Insights and Consulting, The Global Biotin Supplement Market Size was worth around USD 3.58 Billion in 2024, Growing to USD 3.98 Billion in 2025, and is Predicted To Grow to around USD 11.19 Billion by 2035 with a compound annual growth rate (CAGR) of 10.92% from 2025 to 2035. The biotin supplement market is expanding due to consumers have become more aware of the hair, skin, and nail benefits of biotin, with promotion by social media and influencer campaigns. Growing health and beauty trends, greater availability through e-commerce, and the launching of innovative product forms such as gummies and powders further stimulate demand.

Global Biotin Supplement Market Forecast and Revenue Outlook

• 2024 Market Size: USD 3.58 Billion
• 2025 Market Size: USD 3.98 Billion
• 2035 Projected Market Size: USD 11.19 Billion
• CAGR (2025-2035): 10.92%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Market Overview

The biotin supplements market refers to nutritional foods with biotin, or vitamin B7, a key water-soluble vitamin that enables energy metabolism, healthy nails, hair, skin, and general cellular processes. Biotin supplements are widely applied to correct deficiency, ensure healthy nails and hair, assist prenatal health, and enhance metabolic activity. Market growth is spurred by increasing customer education of personal health, beauty trends, and preventive healthcare, particularly among the elderly and millennial populations. Increased cases of nutritional deficiency and social media impacts also helped drive a robust demand for biotin supplements.

Growth opportunities exist in applications in the sport nutrition, functional foods, and custom supplementation categories. The establishment of e-commerce platforms also enhances product accessibility on a worldwide basis. Market leaders that are also powerful nutraceutical brands and start-ups enable product innovation by offering various forms of biotin, such as capsules, gummies, powders, and multivitamins, to cater to diverse consumer requirements. Government regulation will assure the safety and efficacy of the products. Biotin supplements in the United States are regulated under the Dietary Supplement Health and Education Act (DSHEA) and government regulation under the FDA to provide Good Manufacturing Practices (GMP).

Key Market Insights

• North America is expected to account for the largest share in the biotin supplement Market during the forecast period.
• In terms of product, the capsules segment is projected to lead the biotin supplement Market throughout the forecast period
• In terms of application, the hair-care segment captured the largest portion of the market

Biotin Supplement Market Trends

• Growing interest in personalized nutrition fuels biotin supplement innovation.
• Rising health and beauty awareness boosts demand for biotin supplements globally.
• Gummies and chewable formats gain popularity for convenience and taste.
• Increased preference for natural and clean-label products drives market growth.
• Integration of biotin in functional foods and beverages is on the rise.

Report Coverage

This research report categorizes the biotin supplement market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the biotin supplement market. Recent market developments and competitive strategies, such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the biotin supplement market.

Driving factors

The biotin supplement market is primarily driven by increased health consciousness, beauty fashion, nutritional deficiencies, aging populations, and the need for ease of supplement consumption propel growth. Increased health consciousness has been making people more aware of staying healthy overall, leading to more demand for biotin supplements. Beauty fashions centered on healthy hair, nails, and skin emphasize the advantages of biotin, elevating its popularity. Nutritional deficiencies due to malnutrition or illness necessitate supplementation. The aging population suffers from hair loss and metabolic reduction, propelling consumption. Finally, convenient formats such as gummies and capsules address consumers' easy supplementation wants.

Restraining Factor

The biotin supplement market is restrained mainly by high costs of supplements, regulatory issues, consumer unawareness, product quality issues, and competitive markets. Expensive supplements render them unaffordable to some buyers. Regulatory issues create entry barriers. Consumer unawareness restrains demand. Product quality issues decrease trust. Strong market competition makes differentiation challenging, constraining market growth.

Market Segmentation 

The global biotin supplement market is divided into product and application.

Global Biotin Supplements Market, By Product:

What factors contribute to the capsules segment’s market dominance and growth potential?

The capsules segment leads the market due to ease of use, precise dosing, and enhanced bioavailability over other presentations. Customers such as capsules to enable easy swallowing and convenience. Capsules also tend to have a longer storage life and fit the clean-label movement, attracting health-oriented consumers and influencing market growth.

The tablets segment in the biotin supplement market is expected to grow at the fastest CAGR over the forecast period. The tablets category of the biotin supplement market is forecast to increase at the fastest rate owing to convenience, accurate dosage, longer storage life, affordability, and growing consumer acceptance for conventional types of supplements.

Global Biotin Supplement Market, By Application:

 Why did the hair-care segment hold the largest market share in 2024?

The hair-care segment dominated, attributed to the increased consumer knowledge of hair health and appearance. Growing concerns about hair damage, hair loss, and scalp disorders have increased demand for efficient hair-care products. Furthermore, breakthroughs in formulation, increased beauty awareness, and the demand for natural and organic hair-care products largely boosted the segment's leading market position.

The skin-care segment in the biotin supplement market is expected to grow at the fastest CAGR over the forecast period. The skin-care category in the biotin supplement industry is predicted to expand at the fastest rate due to greater consumer interest in skin health, growing beauty consciousness, product development, and demand for natural, anti-aging, and moisturizing benefits.

Regional Segment Analysis of the Global Biotin Supplement Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America Biotin Supplement Market Trends

What factors contribute to North America’s leading position in the biotin supplement market?

North America's dominance in the biotin supplement market is fueled by high demand due to awareness of health and wellness, a high focus on beauty and personal care, and high penetration for dietary supplements. Moreover, well-developed healthcare infrastructure, supportive regulatory environments, and rising disposable incomes all drive market growth. Dominance of key market players and rising demand for clean-label, natural products further consolidate North America's leadership in the biotin supplement market.

Why is the U.S. biotin supplement market experiencing significant growth?

The U.S. biotin supplement industry is expanding due to emerging health consciousness, rising beauty and wellness trends, greater disposable income, and increased consumer interest in convenient and efficient dietary supplements.

Asia Pacific Biotin Supplement Market Trends

Why is the Asia Pacific region expected to experience the fastest growth in the biotin supplement market?

The Asia Pacific region is rapidly growing in the biotin supplement market due to improving health awareness, growing disposable incomes, and an emerging middle-class population seeking preventive healthcare and beauty. Urbanization and lifestyle changes have boosted demand for dietary supplements, including biotin, for general well-being and hair and skin maintenance. Also, increasing e-commerce platforms enhances product availability. Increasing investments by major market players and the government campaigns supporting nutritional supplementation are also factors that help to drive market growth in the region over the forecast period.

What are the current trends shaping the biotin supplement market in India?

Trends in India's biotin supplement market currently involve rising health awareness, expanding demand for beauty and wellness products, greater availability via online sales, demand for natural and organic supplements, and a young demographic fueling interest in preventive healthcare and nutrition.

Why are health and beauty trends significant for the biotin supplement market in China?

China's health and beauty fashions drive the market for biotin supplements by making consumers more concerned with skin, hair, and nail care, thus seeking supplements that improve their well-being and appearance as incomes rise and consciousness develops.

What factors influence consumer preferences for biotin supplements in Japan?

Japanese consumers' preferences are driven by product quality, naturalness, reputation of the brand, health outcomes, elderly population's needs, and increasing demand for beauty supplements that ensure hair, skin, and nail well-being.

Europe Biotin Supplement Market Trends

What factors are influencing the increasing consumer demand for biotin supplements in Europe?

Growing demand for biotin supplements in Europe is fueled by increasing health and wellness consciousness, increasing focus on beauty and anti-aging advantages, clean-label and natural product preferences, and expanding online channels. Also, aging populations and supportive government policies promoting preventive healthcare play a major role in fueling the market growth and consumer demand.

Why is the biotin supplement market growing in the U.K.?

The U.K. biotin supplement market is increasing due to increased health awareness, the increasing demand for beauty and wellness products, the convenience of supplement formats, and increasing distribution through online and retail platforms.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global biotin supplement market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Worldwide Top Key Players In The Biotin Supplement Market Include

• Solgar Inc.
• Nature's Bounty Co.
• Pure Encapsulations
• GNC Holdings, Inc.
• Jarrow Formulas
• Doctor's Best
• NOW Foods
• MyVitamins
• Nestle S.A.
• Philip Kingsley
• Zenwise Health
• Nutrafol
• Vitabiotics
• Holland & Barrett
• Others  

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent development

• In September 2025, Doctor's Best partnered with Nutrition21 to launch High Absorption Hair & Skin Complex with Lustriva, a clinically-backed formula supporting effective hair growth for those experiencing hair loss.
• In July 2025, Nutrafol, the 1 dermatologist-recommended hair growth brand, announced its launch at Ulta Beauty. Available online July 20 and in select stores from August 3, this expansion greatly increases nationwide accessibility to its science-backed products.
• In January 2025, Nature's Bounty introduced updated biotin supplements in capsule and gummy forms, addressing rising demand for affordable, convenient wellness products while reinforcing their commitment to quality and brand trust.
• In January 2025, Solgar launched gluten and dairy-free biotin capsules, catering to consumers with dietary restrictions and reinforcing their dedication to clean labels, transparency, and holistic health.
• In July 2024, Anabel Kingsley praised Philip Kingsley’s Density Healthy Hair Complex for its optimal vitamins, such as B12, iron, biotin, and suitability for vegan and vegetarian diets, supporting hair’s unique nutritional needs comprehensively.

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the biotin supplement market based on the following segments:

 Global Biotin Supplement Market, By Product

• Capsules
• Tablets
• Soft Gels
• Liquid
• Gummies
• Powders

Global Biotin Supplement Market, By Application

• Nail-Care
• Pharmaceuticals
• Skin-Care
• Hair-Care

Global Biotin Supplement Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa