Australia Pediatric Nutritional Supplements Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Vitamins, Minerals, Probiotics, Omega-3 Supplements, and Others), By Distribution Channel (Pharmacies, Supermarkets and Hypermarkets, Online Retailers, and Specialty Stores), and Australia Pediatric Nutritional Supplements Market Insights, Industry Trend, Forecasts to 2035

Australia Pediatric Nutritional Supplements Market Insights Forecasts to 2035

• The Australia Pediatric Nutritional Supplements Market Size Was Estimated at USD 3414.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.94% from 2025 to 2035
• The Australia Pediatric Nutritional Supplements Market Size is Expected to Reach USD 9682.8 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Australia pediatric nutritional supplements market size is anticipated to reach USD 9682.8 million by 2035, growing at a CAGR of 9.94% from 2025 to 2035. The pediatric nutritional supplements market in Australia is driven by rising juvenile nutritional deficits, increased parental health consciousness, the growing number of children, the emphasis on preventative healthcare, and the growing availability of fortified and specialized nutrition products.

Market Overview

The Australia pediatric nutritional supplements market refers to products that provide complete nutritional solutions for infants and children through their formulation which contains essential vitamins and minerals and proteins and functional nutrients. The supplements support healthy growth and development procedures while they boost immunity and help treat nutritional deficiencies and specific health conditions and malnutrition that follows dietary gaps from lifestyle changes or medical requirements.

The Australian government supports pediatric nutrition through national initiatives instead of providing direct supplement subsidies to the public. The government allocated over USD 60 million toward preventive health and nutrition programs which included funding for Dietary Guidelines updates and school nutrition initiatives during the 2022-23 period. The maternal-child health services and state-funded school meal support programs create an indirect effect which increases the need for pediatric nutritional supplements because they help treat childhood nutrient deficiencies.

Recent developments in the Australian market for pediatric nutritional supplements include Else Nutrition's introduction of plant-based infant formulas and Nutra Organics' launch of natural gut-health gummies which provide cleaner and more child-friendly product formats. The company Herbs of Gold is currently expanding its business operations to both domestic markets and international markets. The new developments include both advanced nutrient delivery systems and digital health monitoring solutions. The company can explore upcoming business opportunities through personalized nutrition programs and its e-commerce business growth and development of organic clean-label products for pediatric customers.

Report Coverage

This research report categorizes the market for the Australia pediatric nutritional supplements market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia pediatric nutritional supplements market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia pediatric nutritional supplements market.

Driving Factors

The pediatric nutritional supplements market in Australia is driven by the increasing childhood nutritional deficiencies and rising health awareness among parents and increasing knowledge about preventive healthcare. The market expands because people now prefer dietary supplements that boost immunity and support their growth needs while they lead their active lives. Market growth receives a positive impact from government nutrition support programs, the development of online shopping platforms, and the introduction of new clean-label organic products that target specific age groups.

Restraining Factors

The pediatric nutritional supplements market in Australia is mostly constrained by the strict requirements for product approval and high product prices and parental fears about their children taking too many supplements. The market faces growth limitations because of both insufficient reimbursement options and people choosing natural foods instead of dietary supplements and certain parts of the world lacking knowledge about dietary supplements.

Market Segmentation

The Australia pediatric nutritional supplements market share is classified into product type and distribution channel.

• The vitamins segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Australia pediatric nutritional supplements market is segmented by product type into vitamins, minerals, probiotics, omega-3 supplements, and others. Among these, the vitamins segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Due to their extensive usage in treating common deficiencies in children, such as those in vitamin D, iron, and vitamin C, vitamins have the biggest revenue share. Consistent demand and market leadership are driven by strong doctor recommendations, high parental awareness, regular daily use, and convenient availability in syrups, drops, and gummies.

• The pharmacies segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.  

The Australia pediatric nutritional supplements market is segmented by distribution channel into pharmacies, supermarkets and hypermarkets, online retailers, and specialty stores. Among these, the pharmacies segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Because physicians and pharmacists strongly suggest pharmacies, they are the most reliable source for pediatric product purchases. Pharmacies have the biggest revenue share and the steadiest growth because parents choose them for the safety, legitimacy, expert advice, and convenient access to prescription and over-the-counter pediatric supplements.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia pediatric nutritional supplements market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Blackmores Ltd
• Swisse Wellness
• Nature’s Way Kids Smart
• Herbs of Gold
• KOA Kids
• I'm Nutrients
• Base Kids Health
• Nutra Organics
• Brauer Kids
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In August 2025, Swisse introduces a new line of gummy vitamins for kids called Little Swisse Kids, which includes formulae for sleep aid, iron, pre/probiotics, and multivitamins.

• In June 2025, the Therapeutic Goods Administration (TGA) of Australia takes action to limit high-dose vitamin B6 products due to safety concerns, which will have an impact on supplement formulations.

• In April 2025, the Australian children's supplement company I'm Nutrients expands internationally by introducing its best-selling products, Calm Mind and Iron Immunity, in the US.

• In April 2024, Else Nutrition expands the range of nutritional products available for children in Australia by launching plant-based newborn formula and toddler drinks.

Market Segment

This study forecasts revenue at the Australia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Australia pediatric nutritional supplements market based on the below-mentioned segments:

Australia Pediatric Nutritional Supplements Market, By Product Type

• Vitamins
• Minerals
• Probiotics
• Omega-3 Supplements
• Others

Australia Pediatric Nutritional Supplements Market, By Distribution Channel

• Pharmacies
• Supermarkets and Hypermarkets
• Online Retailers
• Specialty Stores