Australia Hair Removal Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Wax Strips, Creams, Epilators, Razors & Blades, and Others), By Application (Face, Body, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Departmental Stores, Online, and Others), and Australia Hair Removal Market Insights, Industry Trend, Forecasts to 2035

Australia Hair Removal Market Insights Forecasts to 2035

• The Australia Hair Removal Market Size Was Estimated at USD 935.2 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 4.78% from 2025 to 2035
• The Australia Hair Removal Market Size is Expected to Reach USD 1562.7 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Australia Hair Removal Market Size is anticipated to reach USD 1562.7 Million by 2035, Growing at a CAGR of 4.78% from 2025 to 2035. The hair removal market in Australia is driven by the increasing popularity of cosmetic laser treatments, increasing usage of advanced light-based technologies, the readily availability of many hair removal products from organized retail, both online and offline, and increased consumer concerns around the management of their physical appearance.

Market Overview

Hair removal is a common practice done on the legs, underarms, area of the face, bikini region, and back. The process of hair removal is the removal of unwanted hair from the body through various methods, while protecting any surrounding skin from injury. Individuals may choose to remove body hair for several reasons, including athletics, culture, aesthetics, medical reasons, or personal hygiene. Shaving is the most common and easiest hair removal method; it involves shaving hair at the skin level with a razor. Waxing is a method of applying warm wax to the skin, allowing it to cool, and then pulling away the wax strip and hair. Plucking, like waxing, is removing hair by the roots with a pair of tweezers. Laser hair removal is a semi-permanent hair removal method that applies high-heat lasers to kill hair follicles to reduce hair growth. The market for hair removal is expected to develop as a result of rising demand for hair removal services and products brought on by shifting beauty standards and technological advancements that provide more practical and efficient solutions. The increased selection of hair removal alternatives catered to various skin types, and the impact of social media also contributes to the expansion of the Australian hair removal market. Additionally, the growth of the male grooming sector is opening up markets for hair removal services and goods like men's only razors and lotions

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Report Coverage

This research report categorizes the market for the Australia hair removal market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia hair removal market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia hair removal market.

Driving Factors

The hair removal market in Australia is driven by growing beauty and grooming awareness, innovative technology, and rising demand for at-home and professional treatments. Increasing disposable income, urbanization, and social media-driven trends continue to support market growth. New laser and IPL technologies, easier access to products online and offline, and the growing trend of male grooming further absorb demand. Consumers increasingly prefer the benefit of long-lasting hair removal solutions to take a less invasive approach. Consumers have shifted to view hair removal as a more passive part of their personal care routine rather than a luxury.

Restraining Factors

The hair removal market in Australia is mostly constrained by restrictions such as high prices of laser and IPL procedures, risks associated with skin sensitivity, and the safety concerns associated with these procedures. Barriers to growth also arise from regulation challenges, limited access in regional areas, and cheaper competition from traditional methods. Furthermore, cultural preferences and low consumer awareness also restrict the industry's growth.

Market Segmentation

The Australia hair removal market share is classified into product type, application, and distribution channel.

• The wax strips segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Australia hair removal market is segmented by product type into wax strips, creams, epilators, razors & blades, and others. Among these, the wax strips segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Wax strips gained popularity because they are cost-effective, convenient, and efficient for quick hair removal at home. They are typically found in pharmacies, supermarkets, and online, making them accessible to many consumers. Rather than shaving, consumers can use wax strips for a smoother, longer-lasting result without the expensive razors or the need for any special skills.

• The face segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Australia hair removal market is segmented by application into face, body, and others. Among these, the face segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The face segment dominates due to high grooming demand, frequent hair removal needs, and growing adoption of safe, precise facial hair removal technologies.

• The supermarkets & hypermarkets segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Australia hair removal market is segmented by distribution channel into supermarkets & hypermarkets, departmental stores, online, and others. Among these, the supermarkets & hypermarkets segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. this is due to their ability to provide a range of products in one location, supermarkets and hypermarkets were the primary distribution channels. Consumers prefer supermarkets and hypermarkets to purchase hair removal products, such as wax strips, creams, and epilators, because of their access to immediate inventory and low-price promise.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia hair removal market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Advanced Clinics Australia
• Results Laser Clinics
• Silk Laser Clinics
• Alma Lasers
• Caron Laboratories Pty Ltd.
• Caronlab Australia Pty Ltd
• Jax Wax Australia Pty Ltd.
• Reckitt Benckiser Pty Ltd.
• Lumenis Be Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In February 2025, the Braun Silk Expert Pro 5 IPL Hair Removal System was indeed purchased 200 times on Amazon Australia. This device is recognized as one of the most advanced Intense Pulsed Light (IPL) devices available and offers a highly effective alternative to traditional hair removal methods.

• In October 2024, Stormeur Ltd, the parent company of Cosmetique Clinics, initiated a capital raise of up to USD 7 million to fund the opening of four new Cosmetique clinics along Australia's east coast, two in Sydney and two in Melbourne. This expansion was part of Stormeur's strategy to enhance its national presence in the non-surgical cosmetic services sector, which includes injectable treatments and laser hair removal.

• In May 2023, Panasonic introduced the ES-LS9A Elite model, the company's first-ever 6-Blade Shaver, to the Australian marketplace. This shaver contains six premium, Japanese stainless-steel blades, two of which are a thick stubble solution, with each blade coated in titanium and capable of managing all beard types. Each blade is nano-sharpened to a 30-degree angle for a gentle, yet close shave.

Market Segment

This study forecasts revenue at the Australia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Australia market based on the below-mentioned segments:

Australia Hair Removal Market, By Product Type

• Wax Strips
• Creams
• Epilators
• Razors & Blades
• Others

Australia Hair Removal Market, By Application

• Face
• Body
• Others

Australia Hair Removal Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Departmental Stores
• Online
• Others