Australia Gym Equipment Market Size, Share, By Product Type (Cardiovascular Machines, Strength Training Equipment, Plate Loaded Equipment, Ground Base Equipment, Standalone Equipment, Heavy Duty Elite Racks, Benches, Olympic Bars and Collars, and Dumbbells and Kettlebells), By Distribution Channel (Specialty Stores, Online Retail, Sport Stores, and Others), Australia Gym Equipment Market Insights, Industry Trend, Forecasts to 2035

Australia Gym Equipment Market Insights Forecasts to 2035

• Australia Gym Equipment Market Size 2024: USD 403.5 Mn
• Australia Gym Equipment Market Size 2035:  USD 1044.1 Mn
• Australia Gym Equipment Market CAGR 2024: 9.03%
• Australia Gym Equipment Market Segments: Product Type and Distribution Channel

The Australia gym equipment market is a term used to represent the whole industry that deals with the manufacture, distribution, and sale of various types of fitness and exercise equipment. Such equipment is used in different places across the continent, like commercial gyms, health clubs, home gyms, rehabilitation centers, and corporate fitness facilities, etc. The market includes cardio equipment, strength training machines, free weights, functional trainers, and digital fitness equipment as well. The main factors leading to this market are increased health awareness, fitness participation, and the need for high-tech workout solutions.

The government initiatives that support physical activity are the main drivers of the Australia gym equipment market. For instance, programs such as Play Well grants provide support to community sport facilities and equipment, while initiatives like Million Moves give access to gyms and fitness classes at a lower cost. In addition, the Department of Health has set aside more than AUD 521.5 million (2025–26) for sports and physical activities. This will open up more gyms, increase the demand for fitness equipment throughout the country, and encourage gym attendance.

At the AusFitness 2025 expo, Australian suppliers such as Gym Solutions presented the exclusive release of five new strength machines from Newtech, which are already equipped with the latest biomechanics and performance technology. The local maker AlphaFit is still personalizing to order its first-rate Australian-made gear, while the smart, connected fitness devices with real-time monitoring and app integration are spreading through the gyms across the country.

Market Dynamics of the Australia Gym Equipment Market:

The Australia gym equipment market is driven by the health and fitness awareness among the population, a growing concern for preventive healthcare, and an increase in the use of both commercial gyms and home fitness activities. The demand is also supported by the expansion of fitness chains, corporate wellness programs, and government initiatives that encourage physical activity. The user engagement has been enhanced by the technological innovations that have brought about the smart and connected equipment with digital tracking and virtual training capabilities. Moreover, the post-pandemic lifestyle changes have greatly affected the demand for versatile, space-efficient fitness equipment in Australia.

The Australia gym equipment market is restrained by the high prices for the equipment and its maintenance, as well as limited space in homes for the gyms to be set up. Moreover, the consumers are very price-sensitive, and the supply chain disruptions and competitors importing at lower prices have caused the purchasing decisions of gyms and individual users to be quite affected.

The future of the Australian gym equipment market looks bright as it is supported by factors such as the increase in health awareness, the demand for personalized fitness experiences, and digital integration. The innovations will be in the area of smart and connected equipment that utilizes IoT, AI for coaching, and real-time performance monitoring, thus making users more engaged. The growth of home fitness solutions, virtual training platforms, and hybrid subscription models has been identified as a potential area for expansion. Besides, environmentally friendly, compact designs and collaborations with wellness apps have been anticipated to significantly contribute to the acceptance of the market in both commercial and residential sectors.

Market Segmentation

The Australia gym equipment market share is classified into product type and distribution channel.

By Product Type:

The Australia gym equipment market is divided by product type into cardiovascular machines, strength training equipment, plate loaded equipment, ground base equipment, standalone equipment, heavy duty elite racks, benches, Olympic bars and collars, and dumbbells and kettlebells. Among these, the cardiovascular machines segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Due to its widespread use for weight management and cardiovascular health, high demand from commercial gyms and home users, and ongoing innovations like smart consoles, connected fitness features, and low-impact designs, cardio equipment has become indispensable in Australian fitness facilities.

By Distribution Channel:

The Australia gym equipment market is divided by distribution channel into specialty stores, online retail, sports stores, and others. Among these, the specialty stores segment accounted for the largest share in 2024 and is projected to grow at a significant CAGR during the forecast period. Expert product advice, after-sales support, customization choices, and access to professional-grade equipment, all of which are crucial for Australian commercial gyms, fitness centers, and serious home users, are the main drivers of this supremacy.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Australia gym equipment market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in Australia Gym Equipment Market:

• AlphaFit
• International Fitness
• Again Faster
• Southside Fitness
• Performaxx
• Premier Fitness Supply
• Sam’s Fitness
• Fitness Masters
• KS Trading Australia
• CRBN Equipment
• Others

Recent Developments in Australia Gym Equipment Market:

In September 2025, the AusFitness Industry 2025 trade show, which had a record number of visitors, also displayed the Australian market's innovations like AI-powered Drax Fit systems and smart gym technology.

In September 2025, Gym Solutions, together with Newtech, exclusively introduced five new strength machines at the AusFitness Industry Expo 2025, thus bringing the state-of-the-art biomechanics equipment to the Australian market.

In April 2025, Life Fitness Australia decided to include Razor Strength in its product range, which consequently led to an improvement in the strength training options available to gyms across the country.

In March 2025, Life Fitness Australia announced the launch of Symbio cardio equipment, which encompasses personalized and multi-sensory training and is now available in the local market.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Australia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Australia gym equipment market based on the below-mentioned segments:

Australia Gym Equipment Market, By Product Type

• Cardiovascular Machines
• Strength Training Equipment
• Plate Loaded Equipment
• Ground Base Equipment
• Standalone Equipment
• Heavy Duty Elite Racks
• Benches
• Olympic Bars and Collars
• Dumbbells and Kettlebells

Australia Gym Equipment Market, By Distribution Channel

• Specialty Stores
• Online Retail
• Sport Stores
• Others