Australia Event Management Software Market Size, Share, By Component (Software and Services), By End Use (Corporate, Government, Third-party Planner, Education, Mining, and Others), Australia Event Management Software Market Size Insights, Industry Trend, Forecasts to 2035

Australia Event Management Software Market Size Insights Forecasts to 2035

• Australia Event Management Software Market Size 2024: USD 143.5 Mn
• Australia Event Management Software Market Size 2035:  USD 504.1 Mn
• Australia Event Management Software Market Size CAGR 2024: 12.1%
• Australia Event Management Software Market Size Segments: Component and End Use

The Australia Event Management Software Market Size is a lucrative sector that includes the use of digital platforms and solutions by organizations to manage events such as corporate events, trade shows, exhibits, weddings, virtual/hybrid events, and social gatherings. The software tools come with a range of features, including registration and ticketing, managing attendees, scheduling, venue logistics, event analytics, marketing automation, and virtual event hosting, which make the event execution across Australia more efficient, engaging, and data-driven. The event management software market in Australia is growing at a fast pace as digital solutions are made mandatory for the purposes of event planning, registration, ticketing, and attendee engagement.

The market for event management software in Australia is backed by several government initiatives, including the Australian Small Business Advisory Services (with a budget of AUD 25.1 million), the Technology Investment Boost (which allows up to AUD 20,000 in extra tax deductions), the Instant Asset Write-Off, and the R&D Tax Incentive (around 43.5% offset). Besides the above, state digital grants also play a significant role in encouraging the adoption of software by event organizers and SMEs.

In the recent past, advancements in the event management software market of Australia include registration and analytics powered by AI, cloud-based hybrid event solutions, and tools for attendee engagement. Several companies have incorporated live data insights, automation, and virtual event features into their workflows, which in turn has significantly raised the standard of operations across corporate and large-scale events all over the country.

Market Dynamics of the Australia Event Management Software Market Size:

The Australia Event Management Software Market Size is driven by the increase in the number of corporate events, exhibitions, and conferences, and also by the rising use of virtual and hybrid event formats. With the help of these technologies, the demand for efficient event planning, digital ticketing, and live interaction with the attendees is increasing, which is all contributing to the growth of this market. Cloud-based platforms, along with AI-driven analytics and mobile access, are together improving the user experience and the service provided. Furthermore, digital transformation and support for SMEs by the government, together with increasing data-driven marketing activities, are also positively impacting the event management software market in Australia.

The Australia Event Management Software Market Size is restrained by the high initial investments and subscription fees, security, and privacy issues related to data, difficulties in the integration of new and old systems, a shortage of computer skills among small organizers, and limited budgets, which slow down the adoption of the software by SMEs and traditional event management firms.

Australia Event Management Software Market Size will be a place where the biggest openings will occur. This will be due to the increase in demand for hybrid and virtual events, AI-supported personalization, and insight into the attendees based on data. The innovations will be mainly in the fields of AR/VR interactive experiences, automated registration and ticketing, and engagement and monetization through real-time analytics. Besides, the merging of mobile apps, CRM systems, and contactless tech will be a big plus to the whole user experience thing. Furthermore, the market will grow bigger with the help of SME digital adoption programs and event ROI tools based on analytics.

Market Segmentation

The Australia Event Management Software Market Size share is classified into component and end use.

By Component:

The Australia Event Management Software Market Size is divided by component into software and services. Among these, the software segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The extensive use of cloud-based technologies that provide registration, ticketing, attendee interaction, analytics, and virtual event capabilities is what propels this supremacy. Because software solutions reduce dependency on manual procedures and outside service providers, they are preferred by organizations because to their scalability, automation, cost effectiveness, and real-time data insights.

By End Use:

The Australia Event Management Software Market Size is divided by end use into corporate, government, third-party planner, education, mining, and others. Among these, the corporate segment accounted for the largest share in 2024 and is projected to grow at a significant CAGR during the forecast period. In addition to the widespread use of digital registration, analytics, and hybrid event platforms to improve efficiency, engagement, and return on investment, this dominance is fueled by the high frequency of corporate conferences, product launches, trade exhibitions, training courses, and internal events.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Australia Event Management Software Market Size, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in the Australia Event Management Software Market Size : 

• Humanitix

• TryBooking

• Billetto Australia

• Eventbrite Australia

• Flexi-Group / Flexi Software

• Gather & Grow

• Member Jungle

• Others

Recent Developments in the Australia Event Management Software Market Size :

In December 2025, the SXSW Sydney festival introduced an AI-powered event video platform with real-time editing capabilities, significantly enhancing accessibility and efficiency in live content creation for events.

In November 2025, Ticketek, in collaboration with Google Cloud, launched Stella, an AI-based human-like interpreter designed to improve event discovery and audience engagement.

In July 2025, Cvent Accelerate Sydney 2025 showcased AI-powered solutions for event planning and introduced advanced communication tools to enhance professional networking.

In March 2025, Info-Tech LIVE 2025 IT Conference was hosted in Brisbane, offering attendees the latest technology insights relevant to event management software and digital event ecosystems.

In June 2024, a comprehensive AI-driven event management solution, Evexus, was launched, integrating processes ranging from event registration to audience engagement and data analytics for event organizers.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Australia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Australia Event Management Software Market Size based on the below-mentioned segments:

Australia Event Management Software Market Size, By Component

• Software
• Services

Australia Event Management Software Market Size, By End Use

• Corporate
• Government
• Third-party Planner
• Education
• Mining
• Others