Australia Digital Experience Platform Market Size, Share, and COVID-19 Impact Analysis, By Component (Platform, and Services), By Application (Business-to-Consumer, Business-to-Business, Lead Management, Sales Forecasting, Order & Invoices Management, Opportunity Management, and Others), and Australia Digital Experience Platform Market Insights, Industry Trend, Forecasts to 2035 By Application

Australia Digital Experience Platform Market Insights Forecasts to 2035

• The Australia Digital Experience Platform Market Size Was Estimated at USD 272.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 16.65% from 2025 to 2035
• The Australia Digital Experience Platform Market Size is Expected to Reach USD 1482.9 Million by 2035

According To A Research Report Published By Spherical Insights & Consulting, The Australia Digital Experience Platform Market Size Is Anticipated To Reach USD 1482.9 Million By 2035, Growing At A CAGR Of 16.65% From 2025 To 2035. The digital experience platform market in Australia is driven by digital transformation, the growing need for individualized customer service, cloud adoption, omnichannel marketing tactics, the integration of AI-powered analytics, and the expansion of e-commerce.

Market Overview

The Australia digital experience platform (DXP) market consists of software solutions which help organizations create personalized digital experiences that use data to maintain consistency across their various online platforms including websites and mobile applications and social media and e-commerce sites. The platforms provide an integrated system which combines content management and customer data and analytics and AI and marketing automation functions. The applications serve retail banking financial services and healthcare and government and education and media industries to improve customer engagement and operational efficiency and digital service delivery.

The Australian Government supports digital transformation through initiatives which include ASBAS Digital Solutions Program and Technology Investment Boost for SMEs which has a budget of AUD 1 billion. The AI Adopt Program provides grants of AUD 3–5 million to innovation centers which accelerate AI and digital platform adoption while they drive DXP market growth.

The year 2025 brought significant DXP improvements which introduced more than 250 AI-powered innovations from Sitecore to enhance content creation and user personalization. The establishment of a local data center for Adobe Experience Platform increased cloud-based customer insights which led to higher adoption rates in Australia. Future opportunities involve implementing comprehensive AI systems together with tools for omnichannel customer interactions and advanced data analysis methods which will create personalized digital experiences.

Report Coverage

This research report categorizes the market for the Australia digital experience platform market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia digital experience platform market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia digital experience platform market.

Driving Factors

The digital experience platform market in Australia is driven by the digital transformation that enterprises are currently undergoing, the growing demand for customer engagement across multiple channels and the increasing use of cloud-based technologies. The market expansion receives additional support from rising e-commerce adoption and growing mobile usage and the implementation of AI-powered analytics. The DXP adoption process receives substantial support from government digital initiatives, the expansion of fintech and retail sectors, the requirement for organizations to effectively handle content and implement data-driven marketing techniques.

Restraining Factors

The digital experience platform market in Australia is mostly constrained by the high costs for implementation, system integration, concerns about data security, privacy protection, the challenges of migrating complex legacy systems and the lack of available skilled digital professionals who can help small and mid-sized businesses adopt the technology.

Market Segmentation

The Australia digital experience platform market share is classified into component and application.

• The platform segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Australia digital experience platform market is segmented by component into platform, and services. Among these, the platform segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The reason for this is that businesses mostly spend money on core DXP software solutions that combine analytics, customer data platforms, content management, AI-driven personalization, and omnichannel engagement capabilities. In order to centralize digital activities, organizations emphasize reliable, scalable platforms. Platform deployment is complemented by services like consultancy and support, which increases the platform segment's revenue share.

• The business-to-consumer segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. 

The Australia digital experience platform market is segmented by application into business-to-consumer, business-to-business, lead management, sales forecasting, order & invoices management, opportunity management, and others. Among these, the business-to-consumer segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. This is because digital banking, online media, e-commerce, and retail platforms are expanding quickly and demand real-time, individualized customer service. Businesses spend a lot of money on DXPs to improve omnichannel experiences, target content, and improve customer journeys. This increases revenue share and boosts the B2C segment's compound annual growth rate.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia digital experience platform market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Elcom Technology
• Resolution Digital
• Zeroseven
• UNITH
• Great Minds Consulting
• Trideca
• Alley Group
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Australia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Australia digital experience platform market based on the below-mentioned segments

Australia Digital Experience Platform Market, By Component

• Platform
• Services

Australia Digital Experience Platform Market, By Application

• Business-to-Consumer
• Business-to-Business
• Lead Management
• Sales Forecasting
• Order & Invoices Management
• Opportunity Management
• Others