Australia Digestive Health Supplements Market Size, Share, and COVID-19 Impact Analysis, By Product (Prebiotics, Probiotics, Enzymes, Fulvic Acid, and Others), By Form (Capsules, Tablets, Powders, Liquids, and Others), and Australia Digestive Health Supplements Market Insights, Industry Trend, Forecasts to 2035

Australia Digestive Health Supplements Market Insights Forecasts to 2035

• The Australia Digestive Health Supplements Market Size Was Estimated at USD 305.7 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 10.11% from 2025 to 2035
• The Australia Digestive Health Supplements Market Size is Expected to Reach USD 881.4 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Australia Digestive Health Supplements Market Size is anticipated to reach USD 881.4 Million by 2035, Growing at a CAGR of 10.11% from 2025 to 2035. The digestive health supplements market in Australia is driven by growing knowledge of gut health, an increase in lifestyle-related digestive problems, an increase in the use of preventative healthcare, an aging population, and a robust demand for probiotics, prebiotics, and natural nutritional supplements.

Market Overview

The market for digestive health supplements in Australia encompasses products designed to enhance gut functioning, alleviate digestion problems, and maintain the right balance of the gut microbiota, consisting of probiotics, prebiotics, enzymes, and fiber supplements. These products are used to make digestion easier, increase nutrient absorption, and immunopotentiation, as well as act as supportive measures for managing gastrointestinal diseases and maintaining wellness through preventive health care, clinical nutrition, and daily dietary supplementation.

The strong regulations and health initiatives from Australia have helped to support the market for digestive health supplements. Complementary medicines are regulated by the TGA, while food standards are controlled by FSANZ. Health programs, nutritional labeling systems, and increasing healthcare spending are all factors that promote preventive health, and more than 60% of Australians take vitamins and supplements regularly, which indirectly increases the demand for the market.

The Australian market has seen several newcomers lately, like Meluka Australia's Seal+ Gut Nutrition powder that comes with an upgraded combination of pre, pro, and postbiotics, and The Healthy Chef's Probiotic and Prebiotic supplement designed for better gut microbiome support. The microencapsulation and AI-driven formulation are among the advanced formulation technologies that are gaining traction. One of the opportunities in the future will be the development of personalized gut health products and solutions that are linked to digital health, the use of targeted probiotic strains and supplements.

Report Coverage

This research report categorizes the market for the Australia digestive health supplements market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia digestive health supplements market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia digestive health supplements market.

Driving Factors

The digestive health supplements market in Australia is driven by the rising public awareness regarding the relationship between gut health and total body wellness, an increase in the incidence of digestive disorders, a growing demand for prebiotics and probiotics, an expanded aging population, greater adoption of preventive healthcare measures, and a rise in the level of disposable income in Australia. The emergence of new technologies related to the formulation of these products, greater access to these products via e-commerce, and strong regulatory support from government agencies are additional factors that will foster the growth of this market in Australia.

Restraining Factors

The digestive health supplements market in Australia is mostly constrained by the strict regulations and suffers from high competition with established pharmaceutical products. The market is also limited by consumer awareness being restricted to general health supplements, fears regarding side effects, and difficulties in proving the clinical efficacy of new digestive health formulations.

Market Segmentation

The Australia digestive health supplements market share is classified into product and form.

• The probiotics segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Australia digestive health supplements market is segmented by product into prebiotics, probiotics, enzymes, fulvic acid, and others. Among these, the probiotics segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because of their extensive use in functional foods, drinks, and dietary supplements, as well as their demonstrated efficacy in controlling digestive problems, enhancing immunity, and promoting gut microbial balance.

• The capsules segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. 

The Australia digestive health supplements market is segmented by form into capsules, tablets, powders, liquids, and others. Among these, the capsules segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Capsules are the most widely used form for digestive health nutrition because of their convenience, accurate dosing, improved stability of probiotics and enzymes, ease of ingestion, and broad consumer acceptance.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia digestive health supplements market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Blackmores
• Swisse
• Herbs of Gold
• Inner Health
• Life-Space
• Nutra-Life
• Wholistic House
• Melrose Health
• Eco Traders
• The Gut Co.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In April 2025, the Selfish Supps brand introduced a wellness range that encompassed products for gut health and hydration, among others.

• In June 2024, the TGA approved ADM's spore-forming probiotic DE111™, which allowed new gut health formulations in Australia.

• In February 2024, Theronomic presented Tribiotic™ Gut Shield, the very first supplement in Australia that consists of prebiotics, probiotics, and postbiotics for gut and immune support.

Market Segment

This study forecasts revenue at the Australia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Australia digestive health supplements market based on the below mentioned segments:

Australia Digestive Health Supplements Market, By Product

• Prebiotics
• Probiotics
• Enzymes
• Fulvic Acid
• Others

Australia Digestive Health Supplements Market, By Form

• Capsules
• Tablets
• Powders
• Liquids
• Others