Australia Creatine Supplements Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Creatine monohydrate, Creatine HCl, Buffered & blends, and Capsules & powders), By End User (Athletes & sports, Fitness enthusiasts, and Medical/older adults), and Australia Creatine Supplements Market Insights, Industry Trend, Forecasts to 2035

Australia Creatine Supplements Market Insights Forecasts to 2035

• The Australia Creatine Supplements Market Size Was Estimated at USD 16.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 21.04% from 2025 to 2035
• The Australia Creatine Supplements Market Size is Expected to Reach USD 134.8 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Australia creatine supplements market size is anticipated to reach USD 134.8 million by 2035, growing at a CAGR of 21.04% from 2025 to 2035. The creatine supplements market in Australia is driven by increased engagement in bodybuilding and fitness, growing knowledge of the advantages of performance and recovery, increased consumption of sports nutrition, the growth of gym culture, and high demand from athletes and leisure exercise enthusiasts.

Market Overview

The Australia creatine supplements market refers to the production and sale of creatine-based nutritional products designed to enhance physical performance. The supplements help athletes who need to improve their muscle strength and power output and endurance and recovery abilities. Creatine supplements exist in multiple forms because athletes and bodybuilders and fitness enthusiasts use them during high-intensity training and muscle development.

The Australian government primarily controls the creatine supplements market through its regulatory authority and its support of sports programs instead of providing direct financial assistance to the industry. Dietary supplements have a usage rate of 33 percent among Australians according to ABS data. Sports nutrition products in Australia must follow safety requirements and labeling standards which FSANZ and TGA enforce. Federal sports programs receive funding above USD 150 million which results in higher athletic participation and drives demand for performance supplements such as creatine.

Recent developments in the Australia creatine supplements market include launches of high-purity and flavored creatine by local brands such as Elemental Nutrition and Bulk Nutrients who focus on clean-label and CreaPure® formulations. The development of new products now provides users with better absorption through micronized and blended creatine solutions. The upcoming business opportunities will emerge from three areas which include ready-to-drink products and personalized sports nutrition and vegan products and growth of online fitness retailing.

Report Coverage

This research report categorizes the market for the Australia creatine supplements market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia creatine supplements market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia creatine supplements market.

Driving Factors

The creatine supplements market in Australia is driven by the more people join fitness activities and bodybuilding and competitive sports while they learn about creatine benefits which improve strength and endurance and muscle recovery. The market growth comes from increased gym memberships and fitness influencers and the growth of e-commerce platforms and the rising demand for scientifically validated clean-label products in sports nutrition. The government programs that promote sports participation and active living generate an indirect increase in sports consumption.

Restraining Factors

The creatine supplements market in Australia is mostly constrained by the combination of strict regulatory requirements and safety concerns and doping issues and public misunderstanding about long-term product use. The adoption of high-quality products faces restrictions because of their expensive price and consumer doubts and rising competition from other performance-enhancing supplements.

Market Segmentation

The Australia creatine supplements market share is classified into product type and end user.

• The creatine monohydrate segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Australia creatine supplements market is segmented by product type into creatine monohydrate, creatine hcl, buffered & blends, and capsules & powders. Among these, the creatine monohydrate segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Because it is the most commonly recommended, reasonably priced, and scientifically proven kind of creatine. It has solid safety data and has been shown to improve muscle strength, power, and recuperation. Its highest revenue share and steady growth are driven by high consumer trust, expert endorsements in sports nutrition, convenient accessibility in powder and capsule form, and widespread use by athletes and gym-goers.

• The athletes & sports segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. 

The Australia creatine supplements market is segmented by end user into athletes & sports, fitness enthusiasts, and medical/older adults. Among these, the athletes & sports segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Because professional athletes and sports players use creatine extensively to increase their strength, power, endurance, and recuperation, this group has the biggest share. In comparison to other end users, consistent and higher-volume consumption is driven by strong scientific support, frequent supplementing cycles, advice from coaches and sports nutritionists, and an increase in competitive sports participation.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia creatine supplements market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• True Protein
• Body Science
• Evolve Sports Nutrition
• Protein Supplies Australia
• Me Muscle Nutrition
• Australian Sports Nutrition
• Switch Nutrition
• Mr Vitamins Australia
• Athletic Sport
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In September 2025, to meet a variety of fitness objectives, Elemental Nutrition introduced a new, comprehensive line of CreaPure creatine products in Australia. These products come in flavors like Natural, Flavoured, Energy, and Mass.

• In July 2025, Optimum Nutrition launched its Creatine+ hybrid supplement in Australia, which combines creatine with electrolytes and vitamins to improve performance and recovery.

Market Segment

This study forecasts revenue at the Australia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Australia creatine supplements market based on the below-mentioned segments:

Australia Creatine Supplements Market, By Product Type

• Creatine monohydrate
• Creatine HCl
• Buffered & blends
• Capsules & powders

Australia Creatine Supplements Market, By End User

• Athletes & sports
• Fitness enthusiasts
• Medical/older adults