Asia Pacific Whey Protein Market Size, Share, and COVID-19 Impact Analysis, By Type (WPI, WPC, and WPH), By Application (Sports Nutrition, Dietary Supplements, Beverages, and Others), and Asia Pacific Whey Protein Market Insights, Industry Trend, Forecasts to 2035

Asia Pacific Whey Protein Market Insights Forecasts to 2035

• The Asia Pacific Whey Protein Market Size was estimated at USD 1419.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.38% from 2025 to 2035
• The Asia Pacific Whey Protein Market Size is Expected to Reach USD 3440.5 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Asia Pacific Whey Protein Market Size is anticipated to reach USD 3440.5 Million by 2035, growing at a CAGR of 8.38% from 2025 to 2035. The increasing awareness regarding the benefits of whey protein, along with the growing awareness about healthy lifestyles, is driving the whey protein market in the Asia Pacific region.

Market Overview

The Asia Pacific whey protein market is the industry encompassing the production, distribution, and sale of whey protein, a high-quality protein derived from milk, to consumers and businesses. Whey protein is a mixture of proteins isolated from whey, which is a liquid material created as a by-product of cheese production. The preference towards protein supplements by the fitness and sports clubs is driving the use of whey protein. Further, it has antibacterial and antihypertensive properties and is used in the food industry for producing various food products. Introduction of flavored protein powders and ready-to-drink formats by the manufacturers is expanding their role beyond traditional supplements.

Report Coverage

This research report categorizes the market for the Asia Pacific whey protein market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Asia Pacific whey protein market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Asia Pacific whey protein market.

Driving Factors

The growing awareness about the benefits of whey protein, including muscle building, improving nutrition, weight management, and overall health, is contributing to driving the market. Consumers’ increasing preference for healthy aging to enhance overall well-being, longevity, and quality of life is contributing to propel the whey protein market. Furthermore, the growing number of fitness and sports clubs, driving the demand for immunity-boosting products, is contributing to significant market demand. 

Restraining Factors

The increased cost of premium products and preference towards plant-based protein supplements are hampering the market demand. Further, increased competition among alternative plant-based proteins, raw material price volatility, and complexity in regulatory environments are challenging the market.

Market Segmentation

The Asia Pacific whey protein market share is classified into type and application.

• The WPC segment held the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Asia Pacific whey protein market is segmented by type into WPI, WPC, and WPH. Among these, the WPC segment held the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. WPC (whey protein concentrates) is used in various applications, like as the manufacturing of yoghurt, beverages, and dairy desserts. The growing lifestyle diseases, driving the health consciousness among working professionals, which is expected to drive the market.

• The sports nutrition segment held the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Asia Pacific whey protein market is segmented by application into sports nutrition, dietary supplements, beverages, and others. Among these, the sports nutrition segment held the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. Whey protein is used in sports nutrition in the form of products like bars, powders, and beverages. They aid in muscle growth and recovery, enhancing athletic performance and improving immune function.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Asia Pacific whey protein market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Arla Foods amba
• Fonterra Co-operative Group Limited
• Glanbia PLC
• Groupe LACTALIS
• Hilmar Cheese Company Inc.
• Maple Island
• Glanbia
• Davisco Foods International Inc.
• Others

Recent Developments:

• In October 2023, Arla Foods Ingredients is demonstrating how its whey solutions can be used to create clear protein shakes targeting a range of different consumer segments.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Asia Pacific, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Asia Pacific Whey Protein Market based on the below-mentioned segments:

Asia Pacific Whey Protein Market, By Type

• WPI
• WPC
• WPH

Asia Pacific Whey Protein Market, By Application

• Sports Nutrition
• Dietary Supplements
• Beverages
• Others