Asia Pacific E-Commerce Market Size, Share, and COVID-19 Impact Analysis, By Business Model (B2C, B2B, C2C), By Device Type (Smartphone, Desktop and Laptop, and Other), By Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other), By B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and Others), and Asia Pacific E-Commerce Market Insights Forecasts to 2035

Asia Pacific E-Commerce Market Insights Forecasts to 2035 

·       The Asia Pacific E-Commerce Market Size Was Estimated at USD 5.1 Trillion in 2024 

·       The Market Size is Expected to Grow at a CAGR of Around 12.34% from 2025 to 2035 

·       The Asia Pacific E-Commerce Market Size is Expected to Reach USD 18.34 Trillion by 2035 

According to a research report published by Spherical Insights & Consulting, the Asia Pacific E-Commerce Market size is anticipated to reach USD 18.34 Trillion by 2035, growing at a CAGR of 12.34% from 2025 to 2035. The market is driven by technologically advanced infrastructure, high disposable income, and strong consumer preferences toward online shopping. 

Market Overview  

E-commerce or electronic commerce is the process of selling tangible items through a digital channel to a private customer. This description includes buying through desktop computers and buying through mobile devices through a website or a mobile app. E-commerce includes a lot of different areas, such as retail and consumer goods, travel and hospitality, and it is one of the fastest-growing segments of the economy. The growth of e-commerce has empowered businesses to access customers across the globe, raise sales, and provide new and creative products and services. 

The online payment industry is anticipated to witness a significant rise in the near future, and digital wallets are predicted to be responsible for more than $1.5 trillion worth of processed transactions. One of the major advantages that businesses will realize by providing a variety of payment methods is the increase in both conversion rates and customer happiness. 

The business models permit businesses to produce continuous income, and the subscription services include all kinds, from digital media to food delivery. More and more customers want personalized and easy buying, so companies are taking advantage of it by providing custom subscription boxes.  

Report Coverage 

This research report categorizes the market for the Asia Pacific e-commerce market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Asia Pacific e-commerce market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Asia Pacific e-commerce market.  

Driving Factors 

The e-commerce market in Asia Pacific is driven by around 95% of people living in Asia Pacific can use the internet, which comes to a user base of more than 330 million people. The average consumer purchase through an e-commerce store has increased to about USD 1,300 a year as a result of this massive connectivity, which has really made online shopping a deal. E-commerce through mobile devices is such as to reach up to USD 600 billion in sales, which is a considerable rise compared to the past years. By the year 2023, the logistics industry in Asia Pacific is likely to spend more than  USD 120 billion on technological solutions and infrastructure upgrades.  

Restraining Factors 

The e-commerce market in Asia Pacific is restrained by the rise in data breaches and hacking incidents has put consumer trust at risk. The presence of powerful retailers such as Amazon and Walmart monopolizing the market, where it very difficult for small businesses to get a share. This situation forces all the companies in this developing area to keep on innovating and giving new attractive offers, which can lead to a shortage of resources, a decrease in profits, especially for newcomers to the market. 

Market Segmentation 

The Asia Pacific e-commerce market share is categorised into business model, device type, payment method, and B2C product category.  

·       The B2B segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.   

The Asia Pacific e-commerce market is segmented by business model into B2C, B2B, C2C. Among these, the B2B segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. In 2024, the revenue of this segment represents 88.09% of the total e-commerce market. Digitized procurement provides the same comfort as consumer-grade services, and it does so by replacing fax orders with AI-assisted catalogues that not only suggest replenishment but also include dynamic pricing. Enterprise purchasers appreciate instant access to the inventory and connection with the ERP systems, and these features create a larger separation between latecomers and the main players in the market.

·       The smartphone segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.    

Based on device type, the Asia Pacific e-commerce market is segmented into smartphone, desktop and laptop, and other. Among these, the smartphone segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The revenue market share in the segment of smartphones accounted for 72.01% in the year 2024. As a result of the increased dependence of consumers on smartphones, companies have to change their strategies in favor of this trend and thus see their market share grow. The rapid increase in numbers shows that companies have to improve their mobile platforms. 

·       The digital wallets segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.   

The Asia Pacific e-commerce market is segmented by payment method into credit/debit cards, digital wallets, BNPL, other. Among these, the digital wallets segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Digital wallets emerged as the most popular way to pay for mobile transactions, above 52 % of purchases made via such platforms as Apple and Google. The electronic wallet's ability to store payment data facilitates rapid checkouts, thus reducing friction, which leads to the generation of more repeat sales. Accordingly, it is the leading trend of business for different sectors to rely more on mobile payment transactions. 

·       The consumer electronics segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.    

Based on B2C product category, the Asia Pacific e-commerce market is segmented into beauty and personal care, consumer electronics, fashion and apparel, and others. Among these, the consumer electronics segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. In 2024, consumer electronics' share of total revenue amounted to 34.06%.  The major factors for this phenomenon were the consumer demand for the latest technological devices including smartphones, wearables and smart home gadgets as well as the powerful digital presence of such brands as Apple and Samsung. 

Competitive Analysis:  

The report offers the appropriate analysis of the key organizations/companies involved within the Asia Pacific e-commerce market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies  

·       Alibaba Group

·       Amazon.com

·       JD.com

·       Rakuten Group

·       Sea Ltd (Shopee)

·       eBay Inc.

·       Flipkart

·       Pinduoduo

·       Meituan Dianping

·       Lazada Group

·       Others

Key Target Audience 

·       Market Players 

·       Investors 

Recent Development 

In March 2025, Shopee’s parent company, Sea Limited, expanded its digital financial services in Malaysia, offering ShopeePay and Shariah-compliant lending solutions, strengthening its fintech ecosystem presence without holding a standalone digital bank license.

Market Segment 

This study forecasts revenue at the Asia Pacific, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Asia Pacific E-Commerce Market based on the below-mentioned segments: 

Asia Pacific E-Commerce Market, By Business Model 

·       B2C 

·       B2B 

·       C2C 

Asia Pacific E-Commerce Market, By Device Type 

·       Smartphone 

·       Desktop and Laptop 

·       Other 

Asia Pacific E-Commerce Market, By Payment Method  

·       Credit / Debit Cards 

·       Digital Wallets 

·       BNPL 

·       Other 

Asia Pacific E-Commerce Market, By B2C Product Category 

·       Beauty and Personal Care 

·       Consumer Electronics 

·       Fashion and Apparel 

·       Others