Asia Pacific Deodorant Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Sprays, Creams, Roll-On, and Other), By Category (Conventional, and Organic), By Price Range (Mass Products, and Premium Products), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other), and Asia Pacific Deodorant Market Insights Forecasts to 2035

• The Asia Pacific Deodorant Market Size Was Estimated at USD 35.87 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.96% from 2025 to 2035
• The Asia Pacific Deodorant Market Size is Expected to Reach USD 67.8 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The Asia Pacific Deodorant Market Size is anticipated to reach USD 67.8 Billion by 2035, growing at a CAGR of 5.96% from 2025 to 2035. The market is driven by the rising consciousness of hygiene has led to a demand for deodorants as people consider hygiene and self-care as their top priorities. The increasing acceptance of natural and organic items is a clear indication of the consumer's worries about their health and the environment, thereby these have led to the adoption of clean-label formulations.

Market Overview

The Deodorants market consists of all products that are meant to mask body odor and absorb perspiration. The market includes deodorants of all forms, such as liquid roll-ons, sprays, or waxy push-up sticks. Deodorants are widely applied in personal hygiene rituals, mainly in the armpits, but also in other areas where sweating occurs. The growth of the market is mainly attributed to the rise of personal hygiene and grooming awareness, the blending of fitness and sports into daily life, and the use of deodorants as part of self-care routines. 

The Office for National Statistics has projected a 4.7% growth for the personal care industry in 2023, with sprays taking the lead in the deodorant group. The sales of deodorants that are positioned as natural are anticipated to rise throughout the forecast period, largely due to the increasing demand for natural beauty and personal care products in the European Market, which in turn increases the demand for natural beauty and personal care products.

Report Coverage

This research report categorizes the market for the Asia Pacific deodorant market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Asia Pacific deodorant market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Asia Pacific deodorant market.

Driving Factors

The deodorant market in Asia Pacific is driven by social media and influencer marketing as they change consumers' liking, create awareness and brand engagement among different age groups. World Population Review estimates that in 2025, 73.61% of people in Russia will be active on social media, thereby, the digital marketing campaigns will have a very wide reach and a great influence as well. The increase in the usage of personal grooming products and the rise in the number of women participating in the workforce would also support the growth of the market value during the expected period. The number of people taking fitness classes in England in 2024 was around 6.7 million, which indicates that there is a great and increasing demand for deodorants that can withstand high-intensity and daily workouts.

Restraining Factors

The deodorant market in Asia Pacific is restrained due to the strict cosmetic regulations since the manufacturers are required to deal with the complicated compliance requirements, which could result in delayed product launches, increased costs and diminished formulation flexibility. The Cosmetics Regulation amendments in 2024 introduced stricter controls on the use of nanomaterials, mandating extensive safety testing, documentation and approval processes before products containing such ingredients can be marketed.

Market Segmentation

The Asia Pacific deodorant market share is categorised into product type, category, price range, and distribution channel.

• The sprays segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Asia Pacific deodorant market is segmented by product type into sprays, creams, roll-on, and other. Among these, the sprays segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Sprays are the leading category in the deodorants market, holding a substantial share of 48.7%. Their rapid-drying, non-sticky application, along with widespread acceptance by consumers, is the main reason for such a high share. Instant freshness and even coverage are some benefits that sprays bring to the users, thus making them perfect for daily active lifestyles and carrying along use. The fact that sprays do not involve direct skin contact is perceived as being more hygienic, and this also attracts quite a few users.

• The conventional segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on category, the Asia Pacific deodorant market is segmented into conventional and organic. Among these, the conventional segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The conventional deodorants market, which accounted for 86.71% of the total market in 2024, is still the leading one in Europe, mainly due to consumer trust, proven effectiveness and presence of major brands everywhere. This category has demonstrated the developments in formulas for a long time, so the users always get good protection against odor and sweat, which is often considered stronger than the protection offered by the new natural or alternative options.

• The mass products segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Asia Pacific deodorant market is segmented by price range into mass products and premium products. Among these, the mass products segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The mass products deodorants, representing a market share of 68.67% in 2024, still have a great impact on the European market, due to their strong value proposition, broad consumer acceptance and diverse product lines catering to daily personal care needs. Along with the established brands, these products also have the benefit of being familiar and trusted, thus providing odor and sweat protection that is both low-cost and high-quality without sacrificing performance.

• The supermarkets/hypermarkets segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on distribution channel, the Asia Pacific deodorant market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and others. Among these, the supermarkets/hypermarkets segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The largest share of deodorant sales is held by supermarkets and hypermarkets, which account for 35.6% of the total due to their easy accessibility, wide range of products and convenience. These types of stores also provide customers with the possibility of comparing several brands, formats and prices all in one place, thus making it a one-stop shopping experience for them.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Asia Pacific deodorant market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Respire
• Clariant Chemicals
• Endro Cosmetiques
• Panier Des Sens
• AKT London
• The Natural Deodorants Co.
• Wild
• The Green Emporium
• New Nature Company
• Proverb
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Europe, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Asia Pacific Deodorant Market based on the below-mentioned segments

Asia Pacific Deodorant Market, By Product Type

• Sprays
• Creams
• Roll-On
• Other

Asia Pacific Deodorant Market, By Category

• Conventional
• Organic

Asia Pacific Deodorant Market, By Price Range

• Mass Products
• Premium Products

Asia Pacific Deodorant Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail Stores
• Others