Global Rooibos Tea Market Size to Exceed USD 2.47 Billion by 2035 | CAGR of 5.43%
Category: Food & BeveragesGlobal Rooibos Tea Market Size to Exceed USD 2.47 Billion by 2035
According to a research report published by Spherical Insights & Consulting, The Global Rooibos Tea Market Size is expected to Grow from USD 1.38 Billion in 2024 to USD 2.47 Billion by 2035, at a CAGR of 5.43% during the forecast period 2025-2035.
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Browse key industry insights spread across 200 pages with 100 Market data tables and figures & charts from the report on the “Global Rooibos Tea Market Size, Share, and COVID-19 Impact Analysis, By Type (Red Rooibos Tea, Green Rooibos Tea, and Flavored Rooibos Tea), By Form (Bag, Loose Leaf and Ready-to-Drink Beverage) By Distribution channel (Supermarket/Hypermarket, Specialty Stores and Online Retail), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 – 2035.” Get Detailed Report Description Here: https://www.sphericalinsights.com/reports/rooibos-tea-market
The rooibos tea industry is the world commercial market engaged in the manufacturing, distributing, and selling of rooibos tea and related products. Rooibos tea is an herbal tea produced from the leaves of the plant Aspalathus linearis, indigenous to South Africa. Increasingly, people around the world are health-conscious and looking for natural, caffeine-free drinks with antioxidant properties. Rooibos tea contains antioxidants and lacks caffeine, which has made it the best choice for health-conscious consumers. Increasing emphasis on wellness propels the consumption of rooibos tea worldwide. Moreover, busy shoppers appreciate the convenience of RTD rooibos tea. Packaging innovation and product lines, including iced teas and functional infusions, appeal to convenience seekers. This diversification into the RTD sector increases Rooibos tea's market coverage, particularly among younger consumers looking for healthy, convenient drinks. Moreover, rooibos tea tends to be more expensive than traditional teas because of its special cultivation and production. This premium will hamper price-sensitive consumers, particularly from developing economies, limiting Rooibos penetration. Affordability is a constraint, hindering penetration in price-sensitive segments.
The red roobies tea segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.
Based on the type, the rooibos tea market is divided into red rooibos tea, green rooibos tea, and flavored rooibos tea. Among these, the red roobies tea segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to red rooibos, which is widely recognized for its antioxidant activity, caffeine-free status, and anti-inflammatory effects. These health benefits command strong demand as consumers are looking for natural, wellness-oriented drinks.
The tea bag segment accounted for the highest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.
Based on the form, the rooibos tea market is divided into bag, loose leaf, and ready-to-drink beverages. Among these, the tea bag segment accounted for the highest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The growth is driven by tea bags provide an easy, mess-free solution for brewing rooibos tea without measuring or requiring special equipment. The convenience fits busy lifestyles, and thus tea bags are the customer favorite for consumers looking for quick, convenient tea at home, work, or on the road.
The food and beverages segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.
Based on the distribution channel, the rooibos tea market is divided into supermarket/hypermarket, specialty stores, and online retail. Among these, the food and beverages segment held the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth is attributed to rooibos tea is primarily used as a natural, caffeine-free herbal beverage, which attracts consumers seeking healthier options than conventional teas and coffee. Its good taste and health properties fuel extensive everyday consumption, with the food and drink industry being the biggest market segment.
Asia Pacific is expected to hold the majority share of the global rooibos tea market during the forecast period.
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Asia Pacific is expected to hold the majority share of the global rooibos tea market during the forecast period. Herbal tea drinking has strong roots in most Asia-Pacific cultures, particularly in China, Japan, and India, where teas are cherished for medicinal and health reasons. Rooibos, being a natural functional herbal tea, integrates well within these cultures. This cultural affinity promotes trial and repeats purchase, ensuring strong standing of rooibos in the tea market of the Asia-Pacific region.
North America is anticipated to grow at the fastest pace in the global rooibos tea market during the forecast period. The North American market is highly positive toward organic, premium, and specialty food and beverage items. Rooibos tea, being marketed as organic and natural, fits perfectly into this demand. Demand is being driven by consumers seeking clean-label, sustainable, and ethically sourced products. The availability of distinctive Rooibos blends and certified organic versions fuels rapid market growth as consumers value quality and openness.
Europe is predicted to hold a significant share of the rooibos tea market throughout the estimated period. Europe boasts a long history of tea consumption and a growing interest in herbal and specialty teas. Naturally caffeine-free and tasting rooibos tea is an attractive option compared to black and green teas. The trend towards herbal infusions for health and flavor advantages assists rooibos in remaining a force to be reckoned with in Europe's tea market.
Major vendors in the global rooibos tea market are Joekels Tea, The Republic of Tea, Haey & Sons, Twinings, Numi, Stash Tea, Tazo, Tiesta Tea, and Others.
Key Target Audience
- Market Players
- Investors
- End-users
- Government Authorities
- Consulting and Research Firm
- Venture capitalists
- Value-Added Resellers (VARs)
Recent Development
- In July 2024, The Boston Beer Company continued to grow its cannabis-infused iced tea brand, TeaPot, through the introduction of a new Blackberry Rooibos flavor. This low-sugar, non-caffeinated flavor is specifically formulated to induce relaxation and peacefulness, as well as rid any cannabis flavor or scent. Similar to all TeaPot offerings, Blackberry Rooibos is non-carbonated and features 5mg of THC per 355 mL can, providing a relaxing and smooth beverage solution.
- In May 2024, Laager, a Joekels brand of tea, introduced the Laager Plus CBD-infused Rooibos range, which couples rooibos's caffeine-free, antioxidant-rich properties with the sleep-promoting and stress-relieving effects of CBD. The range includes two varieties: Laager Plus CBD Relax, which assists consumers in coping with everyday stress, and Laager Plus CBD Sleep, which enhances sleep quality. This introduction indicates increasing trends toward functional wellness teas aimed at relaxation and improved sleep.
Market Segment
This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the rooibos tea market based on the below-mentioned segments:
Global Rooibos Tea Market, By Type
- Red Rooibos Tea
- Green Rooibos Tea
- Flavored Rooibos Tea
Global Rooibos Tea Market, By Form
- Bag
- Loose Leaf
- Ready-to-Drink Beverage
Global Rooibos Tea Market, By Distribution Channel
- Supermarket/Hypermarket
- Specialty Stores
- Online Retail
Global Rooibos Tea Market, By Regional Analysis
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- UAE
- Saudi Arabia
- Qatar
- South Africa
- Rest of the Middle East & Africa
About the Spherical Insights & Consulting
Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.
Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements.
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