Global Protein-fortified Food Products Market Size To Exceed USD 136.5 Billion By 2035 | CAGR of 6.14%

Category: Food & Beverages

RELEASE DATE Aug 2025
REPORT ID SI15148

Global Protein-fortified Food Products Market Size To Exceed USD 136.5 Billion By 2035

According to a Research Report Published by Spherical Insights & Consulting, the Global Protein-fortified Food Products Market Size is Expected to Grow from USD 70.9 Billion in 2024 to USD 136.5 Billion by 2035, at a CAGR of 6.14% during the forecast period 2025-2035.

Global Protein-fortified Food Products Market

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Browse 298 Market Data Tables And 45 Figures Spread Through 130 Pages and In-Depth TOC On the “Global Protein-fortified Food Products Market Size, Share, and COVID-19 Impact Analysis, By Nature (Organic and Conventional), By Product (Bakery & Snacks Products, Protein Bars, RTD & RTM Beverages, Dairy & Dairy Alternatives, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 – 2035.” Get Detailed Report Description Here: https://www.sphericalinsights.com/reports/protein-fortified-food-products-market

 

By Nature, By Product, By Distribution Channel, By Region and COVID-19 Impact Analysis

The protein-fortified food products market refers to the food industry that focuses on the addition of extra protein in everyday food items, like snacks, bread, and beverages. Protein fortified food products aid in boosting nutritional value and health benefits. There is growing emphasis on formulating protein in classic products like protein shakes and bars among manufacturers with the surging innovation in protein technology. The trend towards health, wellness, and nutrition among Gen-Z and millennials is driving the need for healthier and more nutritious foods. Biofortification programs addressing widespread nutrient deficiencies, for improving public health, are providing the market opportunity for protein-fortified food products. The increasing popularity of food fortification, with an increasing demand for nutritious and healthy food as well as consumer health consciousness, is driving the protein fortified food products market. Implementation of laws that drive the need for food suppliers to fortify certain grains, like flour, rice, and maize, is propelling the market. On the contrary, an increased cost of fortification and nutrient stability, as well as failure to adhere to government-issued health guidelines, are restraining the protein-fortified food products market. 

 

The conventional segment dominated the protein-fortified food products market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the nature, the protein-fortified food products market is divided into organic and conventional. Among these, the conventional segment dominated the protein-fortified food products market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Conventional protein-fortified food products are easily accessible in urban and rural areas. Further, the new product launches and innovations by key players are driving the segmental market growth.

 

The protein bars segment accounted for a significant share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the product, the protein-fortified food products market is divided into bakery & snacks products, protein bars, RTD & RTM beverages, dairy & dairy alternatives, and others. Among these, the protein bars segment accounted for a significant share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Athletes and fitness enthusiasts increasingly use protein bars essentially for muscle recovery, weight management, and overall health.

 

The hypermarkets & supermarkets segment accounted for a significant share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the protein-fortified food products market is divided into hypermarkets & supermarkets, convenience stores, specialty stores, online, and others. Among these, the hypermarkets & supermarkets segment accounted for a significant share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Consumer are increasing purchases of products in hypermarkets and supermarkets considering their preferences, dietary requirements, and budget.

 

North America is expected to hold the majority share of the global protein-fortified food products market during the forecast period.

Global Protein-fortified Food Products Market

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North America is expected to hold the majority share of the global protein-fortified food products market during the forecast period. The growing significance of nutrients in the daily diet is propelling the market growth. Further, an increasing disposable income is also enhancing the market growth. With the growing emphasis on living healthier lifestyles, consumers' growing health consciousness is contributing to driving the protein-fortified food products market.

 

Asia Pacific is anticipated to grow at the fastest pace in the global protein-fortified food products market during the forecast period. Consumer' growing prioritization of protein nutrition as part of their fitness routine is escalating the protein-fortified food products market. An increasing probiotic food and drinks market, which includes probiotics associated with yogurt and sour milk products, is propelling the market.

 

Major vendors in the global protein-fortified food products market are General Mills, 1440 Foods, Bellring Brands, Inc., Caveman Foods LLC, Kellogg Company, Nestlé, Mondelez International, Glanbia, GNC Holdings, Mars Inc., Naturell India Pvt. Ltd, FULFIL, Bright Life Care Private Ltd., SFD S.A., MYPROTEIN - The Hut.com Ltd., Asahi Group Holdings, Ltd., and Others.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Key Market Development 

  • In March 2024, the UK’s leading online sports nutrition brand, Myprotein, launched a collaboration with Jimmy’s, the iced coffee brand.

 

  • In January 2024, WK Kellogg Co. introduced its latest cereal brand, Eat Your Mouth Off, drawing from its century-old startup values. Eat Your Mouth Off is an innovative, vegan cereal containing an impressive 22 grams of plant-based protein, 0 grams of sugar, and 2 grams of net carbs or less per serving.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the protein-fortified food products market based on the below-mentioned segments:

 

Global Protein-fortified Food Products Market, By Nature

  • Organic
  • Conventional

 

Global Protein-fortified Food Products Market, By Product

  • Bakery & Snacks Products
  • Protein Bars
  • RTD & RTM Beverages
  • Dairy & Dairy Alternatives
  • Others

 

Global Protein-fortified Food Products Market, By Distribution Channel

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

 

 Global Protein-fortified Food Products Market, By Regional Analysis

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

 

About the Spherical Insights & Consulting

Spherical Insights & Consulting is a market research and consulting firm which provides actionable market research study, quantitative forecasting and trends analysis provides forward-looking insight especially designed for decision makers and aids ROI.

Which is catering to different industry such as financial sectors, industrial sectors, government organizations, universities, non-profits and corporations. The company's mission is to work with businesses to achieve business objectives and maintain strategic improvements. 

 

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