Global Sports Event Market Size To Exceed USD 862.12 Billion by 2033: Market Size Report

Global Sports Event Market Size To Exceed USD 862.12 Billion by 2033

According to a research report published by Spherical Insights & Consulting, The Global Sports Event Market Size is Expected to Grow from USD 421.79 Billion in 2023 to USD 862.12 Billion by 2033, at a CAGR of 7.41% during the forecast period 2023-2033.

Browse 210 market data Tables and 45 Figures spread through 190 Pages and in-depth TOC on the Global Sports Event Market Size, Share, and COVID-19 Impact Analysis, By Event Scale (International, National, and Regional), By Event Format (Live, Virtual), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033

The global sports event market refers to the industry focused on planning, overseeing, and publicizing international athletic competitions. Activities like event planning, sponsorship, broadcasting, and merchandising are all part of it, and they bring in a lot of cash in addition to increasing travel, international recognition, and sports' general appeal on a global scale. Key driving factors for the growth of the sports event market include the increasing global fan base and the appeal of sports to an array of age groups and geographical areas.  Investments in major sporting events are prompted by this growing interest, which increases demand for live experiences both in person and digitally.  Further enhancing audience and engagement include the rise of internet streaming services and improvements in broadcasting technology, which have made competitions more accessible worldwide. However, huge costs for infrastructure, security, and logistics are involved in planning significant events with unpredictability, environmental issues, and unexpected pandemics.

The national segment accounted for the largest revenue share in 2023 and is projected to grow at a significant CAGR during the forecast period.

On the basis of the event scale, the global sports event market is divided into international, national, and regional. Among these, the national segment accounted for the largest revenue share in 2023 and is projected to grow at a significant CAGR during the forecast period. The segment growth is attributed to predictable, locally planned events that attract steady fan involvement, state support, and consistent revenue from ticket sales, television rights, and merchandising. Sports are growing increasingly popular, and talent is being promoted

The live segment accounted for the largest market share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

On the basis of the event format, the global sports event market is divided into live, hybrid, and virtual. Among these, the live segment accounted for the largest market share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segment growth is driven by major events like the Olympics and FIFA World Cup generate enormous global exposure and monetary potential. Revenue streams are enhanced by increased investments in infrastructure, fan communication, and real-time analytics, which promote continual development and fan loyalty.

North America is anticipated to hold the largest share of the global sports event market over the predicted timeframe.

North America is anticipated to hold the largest share of the global sports event market over the predicted timeframe. The segment market growth is driven by its strong connection to business, significant consumer expenditure, and established sports infrastructure. Large event corporations, innovative digital technologies, and integration with the entertainment industry all contribute to the market's growth, as did major leagues like the NFL, NBA, and MLB.

Asia Pacific is expected to grow at the fastest CAGR in the global sports event market during the forecast period. The segment market growth can be attributed to of growing demand for global sports like football, cricket, and racing, in addition to expanding urbanization and disposable incomes. This rapid expansion is supported by substantial investments in stadium infrastructure, sponsorships, and international events by countries like China, India, and Japan, in addition to funding from the government and the emergence of technologies like artificial intelligence and virtual reality.

Company Profiling

Major vendors in the global sports event market are Nielsen Sports, Sportfive, SponsorUnited, Anschutz Entertainment Group, Inc. (AEG Worldwide), Wanda Sports Group Company Limited, PGA TOUR, Inc., FIFA (Fédération Internationale de Football Association), Formula 1 (F1), IMG (International Management Group), Live Nation Entertainment, and Others.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In February 2025, Capgemini and Peugeot Sport renewed their partnership to enhance the performance of the PEUGEOT 9X8 Hypercar in the FIA World Endurance Championship (FIA WEC). This collaboration focused on leveraging artificial intelligence (AI) to optimize racing strategies and reduce Peugeot Sport's carbon footprint. The partnership also included initiatives to decarbonize motorsport, such as adopting eco-design approaches, engaging suppliers, and deploying renewable biofuel.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global sports event market based on the below-mentioned segments: 

Global Sports Event Market, By Event Scale

• International
• National
• Regional

Global Sports Event Market, By Event Format

• Live
• Virtual

Global Sports Event Market, Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa