Table of Contents
Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis
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According to a research report published by Spherical Insights & Consulting, The Global Social Media Listening Market Size is Expected to Grow from USD 8.20 Billion in 2023 to USD 30.68 Billion by 2033, at a CAGR of 14.10% during the forecast period 2023-2033.
Browse 210 market data Tables and 45 Figures spread through 190 Pages and in-depth TOC on the Global Social Media Listening Market Size, Share, and COVID-19 Impact Analysis, By Solutions (Software, and Services), By Application (Customer Experience Management, Competitive Benchmarking, Brand Management, Marketing Campaign Management, Sales and Lead Generation, Product Development and Innovation, and Others), By Vertical (BFSI, Healthcare & life sciences, Retail & E-commerce, Government and Defence, Travel and hospitality, IT & Telecommunications, Media and Entertainment, and Others), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033.
The social media listening market is the sector that includes businesses that offer the tools and services needed to track and analyze online discussions taking place on social media platforms. This enables companies to track brand mentions, identify trends, and learn more about their target audience to inform marketing strategies and decision-making. Online conversations have increased as a result of social media platforms becoming an essential part of consumers' everyday lives. The market is expanding mainly due to increased product development, customer experience management, and brand reputation management. Moreover, social media listening can help measure a brand's market share and uncover competitors' strengths and flaws. Brands might modify their strategy to remain competitive by comprehending the tactics of their rivals. Moreover, target audiences can be found and marketing efforts can be adjusted with the use of social media listening. Additionally, social media listening has become more widespread due to the growth of social media platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter. However, the enormous volume of data produced by social networks presents a significant problem for enterprises lacking the resources and expertise required to evaluate it properly.
The software segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.
On the basis of the solutions, the global social media listening market is divided into software and services. Among these, the software segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. This is due to strong social media listening technologies that are necessary for the growth of digital marketing campaigns to gauge campaign efficacy, comprehend audience behavior, and improve marketing tactics. Businesses can better adapt their marketing tactics and content to the requirements and tastes of their target audience by using the insights that social media listening platforms offer.
The brand management segment accounted for the greatest share in 2023 and is anticipated to grow at a substantial CAGR over the forecast period.
On the basis of the application, the global social media listening market is divided into customer experience management, competitive benchmarking, brand management, marketing campaign management, sales and lead generation, product development and innovation, and others. Among these, the brand management segment accounted for the greatest share in 2023 and is anticipated to grow at a substantial CAGR over the forecast period. This is due to the market segment for brand management being primarily driven by a greater emphasis on crisis management, market positioning, personalization, and brand reputation. Moreover, brands can spot new trends and changes in consumer preferences by using social media listening. As a result, they can modify their messaging and tactics to maintain their place in the market.
The retail and e-commerce segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.
On a vertical basis, the global social media listening market is divided into BFSI, healthcare & life sciences, retail & e-commerce, government and defense, travel and hospitality, IT & telecommunications, media and entertainment, and others. Among these, the retail and e-commerce segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. This is due to the retail and e-commerce sectors, it is essential to keep up a positive brand image. Social media listening solutions monitor sentiment and brand mentions, assisting companies in effectively managing their reputation and handling any unfavorable comments. Moreover, to find new trends and customer preferences, retail and e-commerce companies use social media listening systems. This aids in the creation of focused marketing campaigns and the stocking of pertinent products.
North America is projected to hold the largest share of the global social media listening market over the forecast period.
North America is projected to hold the largest share of the global social media listening market over the forecast period. This is due to the region in which the expansion of the social media listening market is the growing need for real-time insights, developments in AI and ML, and competitive pressures. Moreover, CRM, marketing automation, and analytics platforms are increasingly integrating social media listening capabilities to provide thorough insights. The social media listening market in the U.S. is anticipated to exhibit a significant CAGR over the forecast period.
Asia Pacific is expected to grow at the fastest CAGR growth of the global social media listening market during the forecast period. This is due to businesses using social media data to obtain a competitive edge and better comprehend market trends as a result of the region's increasing competitiveness. Moreover, businesses look to social media for insights to improve their digital marketing strategy and customer engagement as the APAC digital economy grows.
Company Profiling
Major vendors in the global social media listening market are Brandwatch, Buffer, Digimind, Hootsuite, IBM Corporation, Meltwater, Mention, Sprinklr Inc., Sprout Social, Inc., YouScan, and others.
Key Target Audience
Recent Development
Market Segment
This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global social media listening market based on the below-mentioned segments:
Global Social Media Listening Market, By Solutions
Global Social Media Listening Market, By Application
Global Social Media Listening Market, By Vertical
Global Social Media Listening Market, By Regional
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