Table of Contents
Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis
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According to a research report published by Spherical Insights & Consulting, The Global Personalized Testing and Supplement Market Size is Expected to Grow from USD 10.17 Billion in 2023 to USD 43.82 Billion by 2033, at a CAGR of 15.73% during the forecast period 2023-2033.
The personalized testing and supplement industry is the market that deals with individualized health testing and personalized nutritional supplements according to a person's specific genetic, metabolic, and lifestyle considerations. The market consists of genetic & biomarker testing, customized supplementation, AI & data-driven health insights, and direct-to-consumer & online platforms. Furthermore, the world personalized testing and supplement market is propelled by increasing consumer consciousness of personalized healthcare, improvement in genetic testing, and rising demand for customized nutrition solutions. Increased incidence of chronic diseases, wider adoption of AI in diagnosis, growing disposable income, and the global movement towards preventive healthcare also drive market growth, complemented by advancements in microbiome and DNA-based tests. However, the high costs, regulatory challenges, limited consumer awareness, privacy concerns, lack of standardized guidelines, and variability in test accuracy and supplement effectiveness are key restraints for the growth of the market.
The personalized supplements segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.
On the basis of the service, the global personalized testing and supplement market is divided into personalized testing, personalized recommendations, and personalized supplements. Personalized testing is divided into blood tests, DNA tests, wearable device & app-based tests, and others. The personalized recommendations are divided into fixed, repeat, and continuous. The personalized supplements are divided into proteins & amino acids, vitamins, minerals, probiotics, herbal/botanic, and others. Among these, the personalized supplements segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is attributed to rising consumer demand for tailored nutrition, increasing awareness of preventive healthcare, and advancements in biotechnology. Growing adoption of DNA-based and lifestyle-driven supplementation, expanding e-commerce platforms, and the shift toward data-driven wellness solutions further drive its significant CAGR growth over the forecast period.
The personalized testing & supplement companies (DTC) segment accounted for the largest share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.
On the basis of the service provider, the global personalized testing and supplement market is divided into personalized testing & supplement companies (DTC), dieticians & nutritionists, and others. Among these, the personalized testing & supplement companies (DTC) segment accounted for the largest share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is attributed to rising consumer demand for customized health solutions, increasing awareness of genetic and metabolic testing, and growing e-commerce adoption. Advancements in at-home testing kits, direct-to-consumer marketing strategies, and increasing health consciousness further drive its remarkable CAGR growth over the forecast period.
The general health & wellness segment accounted for the greatest share in 2023 and is anticipated to grow at a substantial CAGR over the forecast period.
On the basis of the application, the global personalized testing and supplement market is divided into general health & wellness, deficiency management, and others. Among these, the general health & wellness segment accounted for the greatest share in 2023 and is anticipated to grow at a substantial CAGR over the forecast period. The segmental growth is attributed to rising consumer focus on preventive healthcare, increasing demand for personalized nutrition, and growing awareness of holistic well-being. Advances in diagnostic technologies, expanding availability of customized supplements, and the shift toward proactive health management further drive its substantial CAGR growth over the forecast period.
North America is projected to hold the largest share of the global personalized testing and supplement market over the forecast period.
North America is projected to hold the largest share of the global personalized testing and supplement market over the forecast period. The regional growth is attributed to the high consumer awareness, advanced healthcare infrastructure, and strong presence of key industry players. Increasing adoption of at-home testing, rising demand for personalized wellness solutions, growing investments in biotechnology, and favorable regulatory support further drive market growth in the region.
Asia Pacific is expected to grow at the fastest CAGR growth of the global personalized testing and supplement market during the forecast period. The regional growth is expanded to the increasing health awareness, rising disposable incomes, and growing demand for personalized wellness solutions. Expanding biotechnology advancements, increasing adoption of at-home testing, rapid digital health expansion, and supportive government initiatives further drive the region’s strong market growth.
Company Profiling
Major vendors in the global personalized testing and supplement market are Viome, DSM Nutritional Products AG, Thorne, Pharmavite, Baze, GNC Holding, The Vitamin Shoppe, Nestlé Health Science, Vitaminpacks, Inc., myDNA, LifeNome, and others.
Key Target Audience
Recent Development
Market Segment
This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global personalized testing and supplement market based on the below-mentioned segments:
Global Personalized Testing and Supplement Market, By Service
Global Personalized Testing and Supplement Market, By Service Provider
Global Personalized Testing and Supplement Market, By Application
Global Personalized Testing and Supplement Market, By Regional
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