Table of Contents
Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis
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According to a research report published by Spherical Insights & Consulting, the Global Men’s Grooming Products Market Size is Expected to Grow from USD 219.45 Billion in 2023 to USD 545.62 Billion by 2033, at a CAGR of 9.54% during the forecast period 2023-2033.
The global men’s grooming products market refers to the industry involved in the large selection of men's personal care and hygiene items that are marketed internationally. To improve one's look, hygiene, and self-care, these products include skincare, haircare, shaving necessities, beard care, fragrances, and other grooming equipment. Advances in product formulas and technology, growing public awareness of personal grooming, and changing customer preferences are driving the market for these products. Key driving factors for the growth of the men’s grooming products market include spending more and more money on grooming products since perceptions of traditional masculinity have changed as a result of the rise of the metrosexual male and the expanding power of influencers and celebrities. Additionally global demand for male grooming goods is also being fueled by the growth of men's salons. However, It is difficult for new entrants to establish themselves in the market due to fierce rivalry and strong brand loyalty. Another important consideration is price sensitivity since high-end grooming products can be costly, which restricts their uptake, particularly in areas where consumers are cost-conscious.
The mass segment accounted for the largest market share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.
On the basis of type, the global men’s grooming products market is divided into mass and premium. Among these, the mass segment accounted for the largest market share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The demand for mass personal care products has grown as a result of the targeted marketing and product portfolio growth of cosmetics and personal care firms like Procter & Gamble and Beiersdorf.
The skin care segment accounted for the largest revenue share in 2023 and is projected to grow at a significant CAGR during the forecast period.
On the basis of product, the global men’s grooming products market is divided into skin care, hair styling, shave/beard care, accessories, and color cosmetics. Among these, the skin care segment accounted for the largest revenue share in 2023 and is projected to grow at a significant CAGR during the forecast period. The segment growth is attributed to the demand for men's skincare products has been driven throughout the years by rising male awareness of personal hygiene and grooming issues worldwide.
The supermarkets & hypermarkets segment accounted for the highest revenue share in 2023 and is anticipated to grow at a substantial CAGR during the forecast period.
On the basis of distribution channel, the global men’s grooming products market is divided into supermarkets & hypermarkets, online, and others. Among these, the supermarkets & hypermarkets segment accounted for the highest revenue share in 2023 and is anticipated to grow at a substantial CAGR during the forecast period. The growth can be attributed growing preference among consumers to buy beauty and personal care products mostly from supermarkets and hypermarkets.
Asia Pacific is anticipated to hold the largest share of the global men’s grooming products market over the predicted timeframe.
Asia Pacific is anticipated to hold the largest share of the global men’s grooming products market over the predicted timeframe. This region is rising in the local consumer is customers' growing knowledge of personal care. Several businesses have emerged to meet the unmet requirements and expanding demand in the skincare industry as a result of men of all ages adopting increasingly complex skincare routines in recent years.
North America is expected to grow at the fastest CAGR in the global men’s grooming products market during the forecast period. The industry is anticipated to increase as a result of rising demand brought on by the region's growing metrosexual lifestyle. Prominent companies that produce luxury and high-quality goods, such as Louis Vuitton, Beiersdorf, and Estée Lauder, are based in North America. This is anticipated to raise customer awareness of the brand.
Company profiling
Major vendors in the global men’s grooming products market are Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., Reckitt Benckiser, Coty, Inc., Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., and Others.
Key Target Audience
Recent Development
Market Segment
This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global men’s grooming products market based on the below-mentioned segments:
Global Men’s Grooming Products Market, By Type
Global Men’s Grooming Products Market, By Product
Global Men’s Grooming Products Market, ByDistribution Channel
Global Men’s Grooming Products Market, Regional
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