Global Intimate Lingerie Market Size to Exceed USD 36.72 Billion by 2033: Forecast Analysis Report

Global Intimate Lingerie Market Size to Exceed USD 36.72 Billion by 2033 

According to a research report published by Spherical Insights & Consulting, The Global Intimate Lingerie Market Size is Expected to Grow from USD 14.19 Billion in 2023 to USD 36.72 Billion by 2033, at a CAGR of 9.97% during the forecast period 2023-2033.

Browse 210 market data Tables and 45 Figures spread through 190 Pages and in-depth TOC on the Global Intimate Lingerie Market Size, Share, and COVID-19 Impact Analysis, By Product (Briefs, Bras, Shapewear, and Others), By Distribution Channel (Offline and Online), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033  

The intimate lingerie market refers to the global industry involved in the design, production, marketing, and sale of undergarments and intimate apparel worn primarily by women, though increasingly by men as well. This includes products such as bras, panties, shapewear, camisoles, bodysuits, sleepwear, and loungewear, often designed with a blend of comfort, functionality, and fashion in mind. Moreover, rising body positivity, growing fashion consciousness, increased disposable income, and demand for comfortable yet stylish innerwear drive the intimate lingerie market. E-commerce growth, celebrity endorsements, expanding size inclusivity, and innovations in fabric and design also fuel market expansion, especially among millennials and Gen Z seeking both function and fashion. However, high competition, fluctuating raw material costs, cultural taboos in some regions, and sizing standardization issues restrain the intimate lingerie market, limiting growth and brand loyalty, especially in conservative or price-sensitive areas.

The briefs segment accounted for the largest share of the global intimate lingerie market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on product, the global intimate lingerie market is divided into briefs, bras, shapewear, and others. Among these, the briefs segment accounted for the largest share of the global Intimate Lingerie market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. This is driven by their everyday comfort, practicality, and wide variety of styles such as hipsters, shorts, and full briefs. Their broad appeal across age groups and body types, along with affordability, makes them the most popular product category in this market.

The offline segment accounted for a substantial share of the global laptop carrycase market in 2023 and is anticipated to grow at a rapid pace during the projected period.

On the basis of the distribution channel, the global Intimate Lingerie market is divided into offline and online. Among these, the offline segment accounted for a substantial share of the global intimate lingerie market in 2023 and is anticipated to grow rapidly during the projected period. Consumers prefer in-store shopping for lingerie due to the ability to try on products, assess fit and fabric, and receive personalized assistance, enhancing confidence and satisfaction during the purchase.

Asia Pacific is projected to hold the largest share of the global intimate lingerie market over the projected period. 

Asia Pacific is projected to hold the largest share of the global intimate lingerie market over the projected period. This growth is driven by a large population, rising disposable incomes, urbanization, and increasing adoption of Western fashion trends. Consumers in countries like China and India are fueling demand for stylish, comfortable lingerie.

North America is expected to grow at the fastest CAGR of the global intimate lingerie market during the projected period.  This growth is driven by strong demand for premium and inclusive lingerie, rising body positivity movements, and well-established online and offline retail channels offering a wide variety of styles, sizes, and luxury brands.

Company Profiling

Major vendors in the global intimate lingerie market are Zivame, HanesBrands Inc., Calvin Klein, Natori, Hunkemöller, Chantelle, WACOAL HOLDINGS CORP., Triumph International, Gap, Inc., Victoria's Secret. , and others.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In May 2023, Triumph Group partnered with ZS, a world-class management technology and consulting firm, for a two-year association. The alliance focuses on strengthening customer interaction by targeted interventions using ZS's next-generation software-as-a-service product, Personalize.AI. Utilizing AI technologies, Triumph aims to make sense of customers' buying patterns and, subsequently, achieve enhanced sales and a more personalized shopping experience.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global intimate lingerie market based on the below-mentioned segments:

Global Intimate Lingerie Market, By Product

• Briefs
• Bras
• Shapewear
• Others

Global Intimate Lingerie Market, By Distribution Channel

• Online
• Offline

Global Intimate Lingerie Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa