United States Yoga Market Size, Share, and COVID-19 Impact Analysis, By Delivery Mode (Online Yoga Course, Offline Yoga Course, and Others), By End-use (Male and Female), and United States Yoga Market Insights, Industry Trend, Forecasts to 2035

United States Yoga Market Size Insights Forecasts to 2035

• The US Yoga Market Size Was Estimated at USD 24166.8 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.83% from 2025 to 2035
• The US Yoga Market Size is Expected to Reach USD 61296.7 Million by 2035

According to a research report published by Spherical Insights & Consulting, the United States Yoga Market Size is anticipated to reach USD 61296.7 million by 2035, growing at a CAGR of 8.83% from 2025 to 2035. The expansion of the United States yoga market is propelled by consumers' increased consciousness of health and fitness and the growing acceptance of online yoga courses.

Market Overview

Yoga is an all-encompassing practice that incorporates breathing exercises, physical postures, meditation, in more traditional forms, spiritual and ethical teachings. A rising corpus of scientific data is supporting the availability of yoga and its health advantages. The health professions' support of scientific research investigations has created previously unexplored prospects for the expansion of yoga-related enterprises. Yoga has the added attraction of providing a location to pursue many of the health benefits while creating a sense of community and social connection, whether in yoga studios, retreats, community events, or group practice, that enhance consumers experience with yoga and build ongoing commitment to practicing and increasing the size of the market. Furthermore, other factors contributing to the growth of yoga utilization include the increase in the population that is coping with chronic conditions, such as diabetes, heart disease, and obesity, due to the increasing prevalence of chronic conditions. It is estimated that seventy percent of all deaths in the United States are related to chronic diseases, making chronic conditions the leading cause of morbidity and mortality, as cited by the Centers for Disease Control.

The U.S. government has been actively supporting the yoga industry through public awareness campaigns, research funding, and program integration. The National Centre for Complementary and Integrative Health (NCCIH) of the NIH provides multi-site clinical trial money (R01/R21) for comprehensive studies of the effects of yoga on mental health, chronic pain, and resilience as part of a broader mind-body research agenda.

Report Coverage

This research report categorizes the market for the United States yoga market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States yoga market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States yoga market.

Driving Factors

The growth of the United States yoga market is boosted by the increasing demand for online yoga courses for mental wellbeing, particularly amongst urban groups seeking solutions for stress relief and holistic health. With the increase in digital access through platforms and smartphone applications, yoga is now more accessible, with the ability for the customer to complete customised sessions at home. The growth of online yoga courses is particularly stark in the mental health landscape, specifically for anxiety and depression, indicating the demand for non-invasive, therapeutic options.

Restraining Factors

The United States yoga market faces obstacles like there as heavy competition and downward pressure on prices, and higher enrollment prices may exclude consumers in lower-income groups. Consumer mistrust is increased by the absence of uniform accreditation and quality control for instructors.

Market Segmentation

The United States yoga market share is classified into delivery mode and end-use.

• The offline yoga course segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The United States yoga market is segmented by delivery mode into online yoga course, offline yoga course, and others. Among these, the offline yoga course segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. The segment is driven by certified teachers who lead individualized, in-person (offline) classes. Because offline classes provide individualized attention, a group context, and opportunity for practical adjustment, many yogis prefer them. There are many different types of yoga offered at a yoga studio to meet needs, interests, and fitness levels. In the United States alone, there were 48,547 yoga and pilates studios in 2023, up from 32,354 in 2017, according to Zippia.

• The female segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on the end-use, the United States yoga market is segmented into male and female. Among these, the female segment held the highest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is propelled by their practitioners are more likely to participate in group classes in yoga studios or community centres. They appreciate how group yoga lessons foster a sense of belonging, community, and social interaction. Women treasure yoga at various stages of their lives, including menopause, pregnancy, and times of stress. Yoga provides techniques and resources that can help women cope with changing aspects of their lives.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States yoga market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Yoga Pod
• YogaOne Studios
• Honor Yoga
• CorePower Yoga
• Equinox Group
• YogaWorks
• Alo Yoga
• Glo
• Gaia
• Others

Recent Development

• In November 2022, Y7, the U.S.-based yoga studio, announced a partnership with Universal Music Group, a Netherlands-based music and entertainment company, to offer the music-driven yoga platform for online yoga classes. The digital yoga platform will include hit music that is synced into all classes. It can be accessed through a new digital-only subscription or an omnichannel membership.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States yoga market based on the following segments:

United States Yoga Market, By Delivery Mode

• Online Yoga Course
• Offline Yoga Course
• Others

United States Yoga Market, By End-use

• Male
• Female