United States Virtual Fitting Room Market Size, Share, and COVID-19 Impact Analysis, By Application (Apparel, Beauty & Cosmetics, Eyewear, Footwear, and Others), By End-use (Physical Stores and Virtual Stores), and United States Virtual Fitting Room Market Insights, Industry Trend, Forecasts to 2035

United States Virtual Fitting Room Market Size Insights Forecasts to 2035

• The United States Virtual Fitting Room Market Size was Estimated at USD 878.1 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 20.16% from 2025 to 2035
• The United States Virtual Fitting Room Market Size is Expected to Reach USD 6,622.1 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, the United States Virtual Fitting Room Market Size is anticipated to reach USD 6,622.1 Million by 2035, growing at a CAGR of 20.16% from 2025 to 2035.  The U.S. Virtual Fitting Room Market is growing due to rising e-commerce adoption, demand for personalized shopping experiences, and advancements in AI and AR technologies. Retailers seek to reduce return rates and enhance customer satisfaction. Additionally, mobile accessibility, increasing digital literacy, and sustainability concerns drive adoption, positioning VFR as a crucial tool in modern retail.

Market Overview

The United States Virtual Fitting Room (VFR) Market defines the use of augmented reality (AR), artificial intelligence (AI), and 3D imaging technologies to help consumers visualize how clothing, accessories, or cosmetics will fit and look without physically trying them on. This technology addresses key e-commerce challenges such as high return rates and inconsistent sizing. Market growth is driven by the rapid expansion of online retail, increasing demand for personalized shopping experiences, and technological advancements in AI and AR. Key strengths include enhanced customer engagement, reduced returns, and improved inventory efficiency for retailers. The rise of smartphone usage and high internet penetration further support market expansion. Opportunities lie in integrating VFR with social commerce, expanding into new verticals like eyewear and footwear, and applying biometric data for more accurate fittings. Additionally, consumer demand for sustainable fashion solutions encourages retailers to adopt digital tools that minimize waste. Government initiatives supporting digital transformation and innovation in retail technology, particularly under programs encouraging small business digitization, further promote VFR adoption.

Report Coverage

This research report categorizes the market for the United States virtual fitting room market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States virtual fitting room market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States virtual fitting room market.

Driving Factors

The rapid growth of e-commerce has increased the demand for digital tools that enhance the online shopping experience, with VFR solutions helping reduce return rates caused by poor fit or sizing. Consumers are increasingly seeking personalized and interactive shopping journeys, which AR and AI-powered VFR technologies provide. Additionally, retailers benefit from improved customer satisfaction, higher conversion rates, and better inventory management. The increasing penetration of smartphones and high-speed internet also supports VFR adoption. Furthermore, growing awareness around sustainability encourages brands to reduce product returns and waste, which VFR tools help achieve. These combined factors contribute to the rising demand and investment in VFR solutions across the U.S. market.

Restraining Factors

The high implementation costs make adoption difficult for small retailers. Integration with existing e-commerce platforms can be complex, while data privacy concerns deter users. Additionally, current technology may struggle with accurately replicating fit and fabric behaviour. Limited consumer awareness and resistance to new digital tools further hinder widespread market adoption.

Market Segmentation

The United States Virtual Fitting Room Market share is classified into application and end-use.

• The apparel segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States virtual fitting room market is segmented by application into apparel, beauty & cosmetics, eyewear, footwear, and others. Among these, the apparel segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to high online shopping volume and frequent returns from sizing issues. Virtual try-on tools enhance fit accuracy, reduce return rates, and boost customer confidence. Retailers increasingly adopt AR and AI technologies in apparel to improve user experience and drive sales, solidifying the segment’s lead.

• The virtual stores segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The United States virtual fitting room market is segmented by end-use into physical stores and virtual stores. Among these, the virtual stores segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because of the rapid growth of e-commerce and increasing consumer preference for online shopping. Virtual fitting rooms enhance the online shopping experience by allowing customers to try products digitally, reducing return rates and boosting confidence.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States virtual fitting room market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Astrafit
• Zugara Inc.
• Magic Mirror
• Memomi Labs Inc.
• SenseMi
• triMirror
• Visualook
• DRESSX
• Cuup
• Clothr
• Doji
• Fytted
• 3DLOOK Inc.
• Fit:match
• Zalando
• Others

Recent Developments:

• In September 2024, Fytted launched its AI-powered virtual fitting room, enabling users to virtually try on over one million clothing items from more than 600 brands, including Free People, Lululemon, and J. Crew. The mobile app, available on iOS and Android, reportedly reduced returns by over 40% by providing personalized sizing and style recommendations.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the USA, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the U.S. virtual fitting room market based on the below-mentioned segments:

United States Virtual Fitting Room Market, By Application

• Apparel
• Beauty & Cosmetics
• Eyewear
• Footwear
• Others

United States Virtual Fitting Room Market, By End-use

• Physical Stores
• Virtual Stores